Marketing Hub Professional
HubSpotReviews from AWS customer
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Intuitive enough for beginners; robust enough for experts
What do you like best about the product?
I can figure out how to do just about anything I need to do on my own.
What do you dislike about the product?
Sometimes functions don't work as you would think they would.
What problems is the product solving and how is that benefiting you?
It is allowing me to manage our many lists of contacts and send them targeted messaging at different times, without having to think about it much after setting up the original structure. It's helping more people sign up for our courses!
All-in-one for Marketing and Sales
What do you like best about the product?
I am a big fan of the email campaigns and workflows in Hubspot. They do a great job of automating little tasks here and there. The website builder is also surprisingly robust, which I did not expect. I also love all the articles and training videos available so I can become a power user in no time.
What do you dislike about the product?
Customer support varies heavily and user experience can be shoddy at times. I wish a lot of the builders used more drag+drop mechanics rather than expecting marketers to have extensive HTML/CSS knowledge.
What problems is the product solving and how is that benefiting you?
HubSpot has helped us centralize and track our customers. It has also enabled us to efficiently schedule social media posts, run email campaigns, and streamline the work associated with the two.
Easy, Educational, Effective
What do you like best about the product?
How easy the social scheduling is and building emails is a breeze. It has been very smooth and easy to use and I like all the tips and updates on social and email campaigns that we receive as things are ever changing.
What do you dislike about the product?
It is very expensive. If it wasn't for my company paying for the service, I don't know that I would use it on my own.
What problems is the product solving and how is that benefiting you?
Social scheduling and email campaign/list building.
I've enjoyed using HubSpot Marketing for its simple yet powerful interface.
What do you like best about the product?
My favorite part of HubSpot Marketing Hub is its organizational capabilities (filters). It allows me to send numerous emails while also seeing them all at a glance.
What do you dislike about the product?
I dislike that the emails we send can end up being formatted incorrectly when people forward it from their inbox. I've seen that this is a common issue other users have experienced as well.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub is helping us easily build emails that are eye-catching and can send a clear message to our customers. This allows us to spend more time thinking about the messaging without having to worry about the formatting.
Great interphase and functionality
What do you like best about the product?
Hubspot marketing hub makes it easy to manage multiple content channels, including social media, blogs etc, from one single place. It also provides great analytics, and makes scheduling content for social media much easier, allowing you to post to multiple platforms at a time.
What do you dislike about the product?
It can be a little confusing to navigate, and understand insights, but once you get the hang of it, it's great. Bulk scheduling, where multiple days and time can be selected for a single update would be great, since some content needs to repeat on social media on a regular basis.
What problems is the product solving and how is that benefiting you?
Hubspot Marketing Hub makes it very easy to manage all types of content that need to be published, it really helps with branding and advertising, giving a holistic view of all content channels & types being pushed out by the entire brand marketing team.
It is great and gets updates when necessary.
What do you like best about the product?
The most helpful thing about the Hubspot Marketing Hub is that I can control everything from a central location.
What do you dislike about the product?
There isn't anything that I dislike at the moment.
What problems is the product solving and how is that benefiting you?
It it allowing me to do multiple things that my job requires on me all in one location so I don't have to go back and forth between multiple applications.
HubSpot is the best email marketing tool I have used in my 6 years as a Digital Marketer
What do you like best about the product?
I especially love 2 HubSpot features:
1. the drag and drop email builder (and fantastic in-built email templates)
2. the reporting feature and performance dashboards
1. the drag and drop email builder (and fantastic in-built email templates)
2. the reporting feature and performance dashboards
What do you dislike about the product?
I suppose the fact that one can't import different fonts to a regular drag-and-drop (non-coded) email is a bit of a pain, given we have to follow brand guidelines
What problems is the product solving and how is that benefiting you?
Our company has to send 1-on-1 sales and marketing emails to our various audiences. I love that Hubspot marketing hub offers the following features:
1. Personalization tokens to make all our emails time-efficient
2. Audience segmentation & lists making it easier to send targetted emails
3. Workflows for automated follow-up and welcome emails
1. Personalization tokens to make all our emails time-efficient
2. Audience segmentation & lists making it easier to send targetted emails
3. Workflows for automated follow-up and welcome emails
Great tool to drive a GTM strategy
What do you like best about the product?
Abilty to spin up marketing campaigns very quickly and support our GTM strategy
What do you dislike about the product?
Slightly inflexible in some areas and can be complex to get started
What problems is the product solving and how is that benefiting you?
Enables us to publish content quickly and build up supporting marketing campaigns to drive awareness and build engagement with prospects.
It's great to have a 360 view of our customers without integration headaches.
What do you like best about the product?
Ease of use is very good. What seemed like a shortfall with HubSpot vs Salesforce initially has quickly been improved to parity and in many cases, ahead of Salesforce now. I like that rapid nature of building the platform and continually improving.
What do you dislike about the product?
Reporting could be improved in comparison to other tools. It's serviceable. However, it could be improved and not what I would consider a core strength of the product. Overall, it's hard to pick a " bad " area. The one thing I would say is something to watch is the cost is starting to get to the point it's less of a no-brainer compared to the past.
What problems is the product solving and how is that benefiting you?
It combines a lot of previously disparate platforms that were used and loosely integrated. I appreciate how it's all in one platform and brings together what normally creates data silos.
Attractive, user-friendly CMS with a few areas for improvement
What do you like best about the product?
HubSpot is great as a CMS. Attractive templates; user-friendly once you get the hang of working in the system; good analytics; does a nice job of tracking contacts.
What do you dislike about the product?
Some of the modules can be limiting -- if you're looking for something specific, you often have to work with a paid partner to develop it. Some images/elements don't scale well depending on the theme you are using.
What problems is the product solving and how is that benefiting you?
HubSpot has helped us revamp our websites and improve accessibility, responsiveness and security. It is a vast improvement compared to WordPress.
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