Marketing Hub Professional
HubSpotReviews from AWS customer
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Hubspot is intuitive and easy to work in
What do you like best about the product?
easy to navigate; easy to build templates; anytime I have a question, it is normally answered within the page (the little "i" icons) or it is easy to google and find the answer
What do you dislike about the product?
I am new, so this may be a possibility and we are just doing it incorrectly, but would be nice to have folders for contact properties. When I am creating forms and landing pages, we have so many contact properties to sort through
What problems is the product solving and how is that benefiting you?
Landing pages are so easy to make here whereas editing our actual website is such a pain. Setting up the auto send emails for events also streamlines things and makes my job easier
A robust central hub for your marketing tactical needs.
What do you like best about the product?
Migrating to HubSpot was a great benefit because it enabled me to consolidate various marketing tools into one central place, and I gained additional tools, like registration forms, automation, landing pages, and more.
What do you dislike about the product?
Creating contacts and lists is not as user-friendly as one might think. There is a bit of a learning curve to understand how the pieces work together and what the best workflow process is for you and your needs.
What problems is the product solving and how is that benefiting you?
For starters, I love that I'm able to post a photo carousel for Instagram versus doing it manually - big plus for social media marketers. Registration forms are a huge help for our event planning. Before HubSpot, we manually had to track RSVPs for our events, but a registration form that auto-populates saves so much time. Additionally, I enjoy designing and creating landing pages and integrating automated form fill outs to better track engagement from our audiences.
helpful for reaching customer
What do you like best about the product?
HubSpot is helpful to streamline customer communications and keep all customer data centralized. We can create information and data collection landing pages, schedule emails in advance, review emails as a team, and find out how emails are performing.
What do you dislike about the product?
HubSpot can get expensive for small companies trying to grow.
What problems is the product solving and how is that benefiting you?
We know who has opened our emails and when. We can schedule emails in advance and clone old emails. We can collect data via forms and get notifications when those are filled out.
Helped me and my organization get organized and improve marketing capabilities and reports.
What do you like best about the product?
Workflows are robust and easy to use. Reporting/Insights from email campaigns and landing pages are very helpful.
What do you dislike about the product?
Reporting is limited in the Pro version. I really feel that we should be able to report on any/all capabilities we have available to us in the Pro verison.
What problems is the product solving and how is that benefiting you?
Seeing how many and who are engaging with our content.
Modern solution for modern problems
What do you like best about the product?
I love how it adapts to my needs. Marketing isn't one size fits all, each company had different needs and HubSpot Marketing Hub allows me to address my needs on my terms.
What do you dislike about the product?
The least helpful aspect of HubSpot Marketing Hub is some of its analytics. I've used other products with analytics laid out differently and missed that aspect. They are still usable but not as convenient.
What problems is the product solving and how is that benefiting you?
HubSpot is being deployed to address our digital marketing needs. We currently use it as a CSM and will soon add more products to our mix. While no one company can provide all solutions, HubSpot is coming very close with the array of products they offer.
Changes and moves!
What do you like best about the product?
The ease the HubSpot marketing remains the same. The ability for our Sales team to access marketing materials was a huge plus.
What do you dislike about the product?
We did end up cancelling Marketing Hub due cost, and moved to another platform. Looking at moving back as they have updated features that would still present a cost savings with the new features. The Breeze AI features and integration with website and ecommerce are excellent tools
What problems is the product solving and how is that benefiting you?
One of favorite problems that HubSpot Marketing is solving is email address errors. With the feedback on soft vs. hard bounces, we have been able to "cleanup" data!
HubSpot helps us in so many ways
What do you like best about the product?
Reporting, CRM Distribution/Segmentation, and the abundance of integrations.
What do you dislike about the product?
Email formatting can be tricky and doesn't always work. Reporting can be very laggy and has it's limitations as equally as it has it's own advanced capabilities.
What problems is the product solving and how is that benefiting you?
Social media, email marketing, reporting, and contact management.
HubSpot is great!
What do you like best about the product?
It's extremely user-friendly. Uploading our blogs and putting out email blasts for our customers it seamless.
What do you dislike about the product?
Sometimes I find it difficult to format the content, but we're looking at templates to input into our blogs to make it easier.
What problems is the product solving and how is that benefiting you?
It helps us keep track of out customers and provides a good way to promote meaningful content.
Useful but needs further guidance to use
What do you like best about the product?
What I like best is the workflow. It is complex but very helpful for me to automate marketing sequences.
What do you dislike about the product?
My dislikes are the properties, There are a bunch of default properties that have similar terms with one another that makes is confusing sometimes.
What problems is the product solving and how is that benefiting you?
It solves our limited reporting features with other tools. It's an all-in-one tool and so we can monitor all the progress of the campaign in one look.
A Great All-In-One
What do you like best about the product?
The HubSpot Marketing Hub allows us to control our emails, social media, brand presence, and content all in one space. Their social media control is especially great because it we can grant each employee access through HubSpot, rather than password sharing, and we can reply/like/retweet directly on the platform.
What do you dislike about the product?
I wish that the reporting was better. When preparing for meetings, I am not able to export raw data to import it into a more powerful software like PowerBI. When it comes to social media statistics, you can only email yourself a dashboard which is a snapshot in time.
What problems is the product solving and how is that benefiting you?
It consolidates all of our streams into one platform. Before HubSpot, each user had logins for multiple websites and we were incredibly cluttered. HubSpot's new AI integration has also helped solve the problem of repetitive copy.
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