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    Computer Software

Marketing made easy

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
The area I work most is in the email marketing space. Hubspot makes it super easy to create all types of emails: automated, smart rule content, a/b testing, etc. The smart rules are probably my fav new)ish) feature. I no longer have to create separate emails for specific lists/messaging (unless I want to track performance separately). Instead, I can tailor SLs and content based on segmented lists, within the same email.
What do you dislike about the product?
It would be nice to be able to a/b test on automated emails, although I understand this could be tricky. It would also be nice to have the ability to create a table within an email using the drag-and-drop editor. Not sure why that isn't a type of available content block.
What problems is the product solving and how is that benefiting you?
Hubspot is allowing us to use forms and integrations (like Zoom) for demand gen activities (like webinars) to build our database. Hubspot automation also allows us to build set it and forget it workflows with respect to our product (onboarding, nurture, re-engagement) so we can focus more time/energy on one-off efforts.


    Primary/Secondary Education

A great tool for our business.

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
I spend most of my time scheduling social media and emails.

I love that I can schedule through multiple channels with just one click.
What do you dislike about the product?
I would like to be able to target my social media advertisements more.

The custom reports can be a bit overwhelming.
What problems is the product solving and how is that benefiting you?
I love that I am able to track leads from emails, social media, and advertisements all in one place.


    Marketing and Advertising

User friendly platform

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
Data analysis tool, accessible to all, no need to be a specialist to use it. Good social media listening tool, and easy to schedule multiple posts at a time
What do you dislike about the product?
I would like to be able to sort posts by region and am not sure if such a functionality exists
What problems is the product solving and how is that benefiting you?
Allowing our company to work, multiple users on the same account, for varied marketing purposes


    Danielle G.

Super intutive and easy to navigate exactly what you need for all your marketing needs!

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
I love how everything in HubSpot is able to be connected. They also have AMAZING customer service reps. They are so easy to get in touch with and everyone I have ever contacted at HubSpot was more than willing to help and figure out issues with me and find proactive solutions.
What do you dislike about the product?
I wish the landing page asset had more features that were customizable. It would be helpful to be able to drag and drop items such as photos where I want instead of everything being made into a column. Also, it would be GREAT to have a feature where you can edit mobile vs desktop instead of having it just be one version edited while the other just adapts.
What problems is the product solving and how is that benefiting you?
Being able to track all assets of a campaign (landing pages, emails, UTM codes, form submissions etc.) and really see what is working and what isn't. Everything we do needs to be tracked back to ROI and HubSpot makes that easy.


    Christine B.

AMAZING CRM

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
So streamlined and you can create so many different types of automations. Teamwork, client relations, e-mail blasts, have so much efficiency for me now. I get so much more done in a day!
What do you dislike about the product?
Some of the interfaces can be difficult. I am trying to figure out the best way to review a month of social content that I create. I also recently submitted a suggestion on a community page about automatically applying a lead source as incoming call even though our business has multiple numbers.
What problems is the product solving and how is that benefiting you?
I can see the status of each lead and who I need to follow up with, whether it be through a phone call, e-mail, or landing page. I love being able to see all of my content in a single platform. I save so much time.


    Christina S.

Great experience learning how to use hubspot

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
I've had a great experience with training resources. Hubspot academy has been an invaluable resource. I've also been able to easily acces support via livechat.
What do you dislike about the product?
I enjoy this software. Anything that isn't available, I've been able to suggest ti the company for considering in future updates.
What problems is the product solving and how is that benefiting you?
Organized automated marketing outreach, easily accessed data and reports


    Kristen W.

Director of marketing

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
I like that all the pieces of a campaign work fluently together. I like that it's easy to take pieces like forms and embed them and emails within the platform and I like that it's easy to take something like a form an embedded elsewhere to still keep all of your data and HubSpot.
What do you dislike about the product?
I wish the design aspect of emails is a little bit more user-friendly. Sometimes it's difficult to make it look just the way you want it with the way the sections can be blocked off.
What problems is the product solving and how is that benefiting you?
It's truly acting as a repository for all of our customer information and to help us continue to touch them. It helps us track what's working and what isn't. It also helps us know where to shift and how


    Liam H.

All the tools you need!

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
The accessibility and ease of navigating through the variety of tools and options. Super easy to use. The amount of tools and what you can do is great as well.
What do you dislike about the product?
Right now, I can't think of anything I dislike about using Hubspot. Since using it beginning of 2021, I honestly can't think of anything I dislike.
What problems is the product solving and how is that benefiting you?
I feel using HubSpot Marketing Hub, it has benefited us by creating and solidifying our brand awareness, helping to keep current and new customers/subscribers and attracting others.


    Marketing and Advertising

The ultimate marketing hub

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
Having everything in once place makes Hubspot Hub so easy to love. Email, forms, social media, list creation is so easy to integrate with eachother.
What do you dislike about the product?
I love Hubspot I can't think of a bad thing to say!
What problems is the product solving and how is that benefiting you?
Hubspot allows us to send marketing emails on a large scale and collaborate on them as a team. We also use Hubspot to schedule all social media posting (love the new update) and list creation is super easy too.


    Ewan J.

Great Experience

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
Being able to compare marketing emails that are sent out, tracking how long the recipient viewed the email for and the accurate % of clicks per article in the email.
What do you dislike about the product?
I would say it often removes the filters from my search when going into a profile then coming back out, which does slow my work rate a little but other than that no issues.
What problems is the product solving and how is that benefiting you?
Having everything laid out for you in one single application, it allows us to improve our ways of contacting other businesses and how we store our conversation data and tracking info.