Marketing Hub Professional
HubSpotReviews from AWS customer
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A highly user-friendly integrated marketing tool
What do you like best about the product?
The system automation saves a lot of time for the team especially when there are various platforms to manage at the same time. The services provided are simply all rounded.
What do you dislike about the product?
The overall experience is great. If there is one less satisfying thing, I would say there is still room for improvement in the design of different templates.
What problems is the product solving and how is that benefiting you?
To maintain a good CRM and reach new customers.
Analysing data has never been more convenient
What do you like best about the product?
- Easy integration with Google Adwords. It's easy to import HubSpot form submission data to the AdWords dashboard. Likewise, for those who use Lead Forms on their Google ads, it's simple to integrate Google Lead Forms to Hubspot so that direct opt-ins from your ads can be tracked by Hubspot.
- We can track the entire user journey of each of our leads to better understand our target audience finds most relevant to them
- Standard and Customisable reports help us cut through the mountain of data and analyse the effectiveness of our campaigns
- HubSpot also has among the fastest responding technical support team in case we need assistance.
- We can track the entire user journey of each of our leads to better understand our target audience finds most relevant to them
- Standard and Customisable reports help us cut through the mountain of data and analyse the effectiveness of our campaigns
- HubSpot also has among the fastest responding technical support team in case we need assistance.
What do you dislike about the product?
- Currently, integration with Google Analytics 4 is still quite cumbersome. We found it difficult to set up GA4 goals to recognise HubSpot form submissions. Given that the announcement that Google will be shutting down Universal Analytics by June 2023 is fairly recent, it's understandable why there aren't a lot of resources yet on how to properly integrate HubSpot with GA4 goals. It wasn't too much of a big deal since Universal Analytics is still running. But I am hoping as the deadline approaches, GA4 integration will be covered in better detail.
What problems is the product solving and how is that benefiting you?
The HubSpot dashboard is among the most user-friendly dashboards for presenting data. Reports are easy to read and analyse. Knowing how each contact has funneled through our campaigns from the first touchpoint to the actual purchase has never been easier. It's one thing to collect and track a lot of data. But having the tools to properly analyse and interpret the data is crucial in optimising and improving our campaigns moving forward, and this is the advantage I feel the HubSpot Marketing Hub is able to give us.
HubSpot Marketing Hub has been instrumental to our growth
What do you like best about the product?
The best part about Marketing hub is that the information is aligned with what our Sales teams, Account Managers, and CSMs use and input, so all teams are aligned in their effort to give a great customer experience.
Marketing hub is powerful and customisable and yet so easy to use.
Marketing hub is powerful and customisable and yet so easy to use.
What do you dislike about the product?
I wish the reports could be more detailed. Ideally, we'd like to report on the time that our emails get the most CTR and open rate, and also report on which marketing emails were viewed before a sale was closed won.
What problems is the product solving and how is that benefiting you?
Marketing hub has helped marketing work in alignment with the rest of the team, especially sales! We are able to retarget customers with relevant content based on the info saved in their properties.
Easy enough to learn, great to use
What do you like best about the product?
I use the Marketing functions the most, namely Social and Email marketing. I like that HubSpot can be my single source of marketing truth when it comes to metrics and reporting. I also love that I can integrate HubSpot features with other tools I use for my work, like Salesforce and Unbounce. Although it can feel complex to pick up where a previous team member left off, it's easy enough to learn your way around the system and start using it to your advantage, assuming you have good guidance from a team member. The Knowledge base is great to answer questions especially as a beginner.
What do you dislike about the product?
For my purposes, I have not come across much that I don't like about HubSpot. I am a frequent user but not a very technical user, you could say. The UI could be more intuitive, more signposting to get me from A to B, particularly as a fairly "basic" user.
What problems is the product solving and how is that benefiting you?
I am learning to personalise and segment my email marketing and learning to leverage workflows and integrations with other software to create a more automated marketing process. The way our HubSpot is set up gives us a really good amount of Contact data so that our sales people can dig into their previous actions and use this information to start engaging conversations with leads.
Ticks all my marketing needs
What do you like best about the product?
The best part about HubSpot's Marketing Hub has to be how user-friendly it is - the layout, tabs, colours, and graphics make it super simple to grasp without any lengthy walk-through training. I love how easy it is to create and send emails, view all my ad activity in one place and create custom landing pages for my marketing campaigns.
What do you dislike about the product?
Our team are only using the Starter Hub, so there are, of course, features I would love to access that are locked behind a paywall. I'd like to be able to add anchor buttons to a landing page and do more with sequencing and workflows but that is just a restriction of Starter - once we upgrade, I'm sure I'll have no complaints :)
What problems is the product solving and how is that benefiting you?
We're able to use one system for the majority of our marketing needs, making it easy for me to share updates with the wider team. In our previous system, we had to do a lot of manual marketing and we're realising that HubSpot is, by far, the more superior product.
Fantastic, but need a time commitment
What do you like best about the product?
Hubspot has got every feature under the sun - as long as you pay for it. The free version is great to get started with, but you will quickly outgrow it. Particularly if you're planning to use Hubspot's marketing or CMS capabilities which aren't available in the free version
What do you dislike about the product?
I'm a startup, so the price of the marketing pro and cms starter bundle can be difficult to stomach. Would love to see the ability to pick and choose features from the better suits without having to commit to the full price tag.
What problems is the product solving and how is that benefiting you?
Website building, landing page building, marketing automation, webinar registrations, CRM, piepline mgmt, email lists, social media advertising, marketing campaign mgmt, workflow automation
Recommendations to others considering the product:
If you commit to the cost, make sure you commit the time to set it up and use it properly
Easy to Use
What do you like best about the product?
It's an all-in-one platform to manage your marketing activities, including social media management. Reporting tools are also easy to use.
What do you dislike about the product?
Cannot do full social media functionalities like Stories, yet.
What problems is the product solving and how is that benefiting you?
Hubspot is a great tool to leverage on when you're one person managing multiple brands for one company.
Recommendations to others considering the product:
Use the trial.
Amazing product, and easy to use for all stakeholders
What do you like best about the product?
Ease of use, the ability to grow with the product as our team's size, goals and capability grow. The businesses uses almost all of the main features in our Enterprise account – Ads, marketing automation, email marketing, social scheduling, campaign asset management, reporting and custom dashboards, workflows and sales sequences, chatflows, landing pages/blog, seo tools, etc. We have multiple brands operating within the one account, and while this can cause some challenges, we've been able to navigate these with the advanced strategies shared by account managers and the amazing support team.
What do you dislike about the product?
The custom reporting is still a challenge for us, but mainly because it's new to use. We'd love to see the instagram feed contextually/visually display through the scheduling tool.
What problems is the product solving and how is that benefiting you?
Multiple sales teams and multiple brands operating within one account.
Currently developing a custom quoting tool to work with Hubspot.
Managing various types of contact types, including technology product end users who utilise the Service Hub for customer support.
Looking to move to a more account-based approach with marketing and delighted that Hubspot do this really well.
Considering re-building our front-facing website for core business in hubspot.
Currently developing a custom quoting tool to work with Hubspot.
Managing various types of contact types, including technology product end users who utilise the Service Hub for customer support.
Looking to move to a more account-based approach with marketing and delighted that Hubspot do this really well.
Considering re-building our front-facing website for core business in hubspot.
Best marketing software in the entire planet
What do you like best about the product?
The usability and functionality is amazing
What do you dislike about the product?
all good nothing that I dislike. Nothing missing
What problems is the product solving and how is that benefiting you?
communication to leads and enhance of conversion
Hubspot is a great CRM and sales tool and much more affordable than Salesforce
What do you like best about the product?
Ease of use, tons of resources to learn how to use the system and do sales/marketing better in general. Affordable, and amazing support team.
What do you dislike about the product?
Really nothing. The support team is incredibly helpful and fast.
What problems is the product solving and how is that benefiting you?
Automating marketing messaging and outreach.
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