Marketing Hub Professional
HubSpotReviews from AWS customer
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A good all-in-one platform for experienced marketing pros
What do you like best about the product?
It's simple to deploy and straight to the point. Basic needs for web design and optimisation are taken care of within a couple of clicks.
What do you dislike about the product?
You need to get into the HubSpot logic for web design and lead generation to see a result. If your strategy comes from a different platform or with a logic that is not considered inbound out of the box by HubSpot, it will require a big change for a minimum work around. Like matching Salesforce contacts to a lead status in HubSpot.
What problems is the product solving and how is that benefiting you?
Easy web tracking and deployment of multiple assets at e same time. A life saver for AB testing and multiple versions and la gauges of a single page.
Recommendations to others considering the product:
Have a process at least drafted before getting to create or setup anything to estimate times and feasibility with your team.
HubSpot Marketing Hub
What do you like best about the product?
Very easy to integrate apps and there are a lot to choose from.
What do you dislike about the product?
Sometimes the apps downloaded don't function the way I had hoped.
What problems is the product solving and how is that benefiting you?
Being able to automate lead gens and workflows together is very helpful.
Great system for creating content and reporting data
What do you like best about the product?
Hubspot's Smart Content feature for emails and landing pages makes it so I can show unique information, forms, and images to specific people based on different contact lists. I love this.
What do you dislike about the product?
CTA buttons. I use them in every upsell email because they're certainly more enjoyable than other button-links, but the CTA system is pretty clunky compared to how smooth much of Hubspot is. I know Hubspot plans to improve, though, and they care about their users. I know this because they sent a survey a couple of weeks ago to get feedback specifically on CTA buttons.
What problems is the product solving and how is that benefiting you?
We're improving accuracy in knowing who we're reaching and not reaching. Reporting helps us track our new contacts, and it does well in showing the sources of new connections, such as Salesforce or other integrations and offline sources. A/B testing is also straightforward with the way we can set it up and automate it.
Recommendations to others considering the product:
Please give it a go. Check out some of their courses for using different parts of Hubspot to learn how it works (although it's pretty easy to pick up and use). I'm sure you'll love it!
Easy to use. Great supportive materials. Great tool for me to learn how to do email marketing
What do you like best about the product?
I like how quick and easy it is to organize content and find the answers to my questions with supportive material.
What do you dislike about the product?
I don't like how wordy the supportive material can be. I would much rather go to short tutorial video rather than a lengthy page full of paragraphs.
What problems is the product solving and how is that benefiting you?
Easy and organized workflows and I like how I program everything and it just runs my plans for me.
easy and concise
What do you like best about the product?
it does everything. seo, content, email, etc.
What do you dislike about the product?
some advanced features not available particularly analytics
What problems is the product solving and how is that benefiting you?
Email automation, SEO, blogging, etc. very easy to do it all in one platform
The Lifeblood of our marketing operations
What do you like best about the product?
The automation make scaling the business easy, including cart-abandonment and other ancillary workflows.
What do you dislike about the product?
Just a minor complaint, but the attribution reporting isn't always accurate
What problems is the product solving and how is that benefiting you?
The marketing automation makes it possible to scale quickly
Hubspot has made my job 1000x easier more efficient!
What do you like best about the product?
I love the ability to have reactive marketing: send emails to active lists and use workflows to send emails along their buying journey, customize the user experience based on behavior, and most of all, the live lists in Facebook for targeted ads!
What do you dislike about the product?
Honestly, I haven't found much of anything I dislike! The support team is always right there to walk me through anything I may not understand about the hub and give me helpful insight into using the tools. Having an extensive knowledge base in Hubspot allows me to research anything I may be having difficulties with thoroughly. The only thing that I would say we haven't utilized very well is the product catalog. There aren't enough abilities for our needs since we offer custom goods. We would need the price of products to be dependent on varients chosen at the time of purchase.
What problems is the product solving and how is that benefiting you?
Before using HubSpot, we just had a massive mailing list. Everyone got the same content. We also had to manually upload our buyers to Facebook to retarget them or exclude them from lead ads. Now our email list can be categorized based on SO many things - location, behavior, etc. And we no longer have to do any manual syncing with Facebook! Everything is automatic. We also didn't have a way to manage monthly touchbacks without stepping on the toes of our sales department. Now we can send out automated emails and exclude anyone with a current deal in play or who has already recently been contacted by their sales rep.
Recommendations to others considering the product:
If you intend to retarget your customers in any way (which we all want to do!), this feature is a must! Having the marketing hub has taken hours of time off our plates. I would start with getting to know how to use custom lists to engage with your customers via automated emails. You can have these sent based on their behavior, form fills, time from purchase, etc. Connecting to Facebook would be the other thing I would recommend. All of your active lists in Hubspot can be synced with Facebook so you can retarget customers and website visitors.
A dream for a marketer - but super pricey.
What do you like best about the product?
I love the landing page builder. For those who are not coders, there is a ton of opportunity to make the landing page look the way you want without using even a line of code. Same with building emails.
What do you dislike about the product?
I really don't like the fact that there are features that need to be unlocked by a higher priced tier. There are clients who purchase hubspot not knowing that only half the capabilities are possible under the existing tier. It's a huge investment, and frankly, unattainable for small-mid sized businesses.
What problems is the product solving and how is that benefiting you?
The organizational structure of marketing for a larger company is very easy to organize. Bridging the gap between sales and marketing is very easy, as is associating account level and contact level information. I am able to create automations for basically every task that used to be completed manually.
Great service for Businesses!
What do you like best about the product?
You can send mass emails so easily, automate emails and clone them to your liking!
What do you dislike about the product?
I honestly would not say I currently see a downside! I feel everything runs smoothly as of right now
What problems is the product solving and how is that benefiting you?
Communication with clients and the ability to send and receive emails to a specific address is lifesaving!
Recommendations to others considering the product:
Really utilize and learn all the parts of it because it can help a business grow!
User friendly
What do you like best about the product?
The HubSpot platform is easy to use and learn. I also love the HubSpot academy. It's not just about learning how to use the tool, but great to give you an overall understanding of marketing strategies.
What do you dislike about the product?
I did have to learn a bit of HTML. If a tool in an email wasn't working right I do open up the source code and adjust the email from there, but HTML is simple to learn and it's helped me not just with emails, but also with our blog in WordPress. It's a very transferable skill.
What problems is the product solving and how is that benefiting you?
During the pandemic, HubSpot was an excellent tool for us to keep our clients and prospects up to date on important information. We are a CPA-led business advisory firm, so information related to the CARES Act was extremely important to send out in a timely manner.
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