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    Stephanie M.

Easy to navigate.

  • May 20, 2021
  • Review provided by G2

What do you like best about the product?
The ease of building email automation is fantastic and their customer service chat is one of their best features. If you're stuck they will help you out and quickly.
What do you dislike about the product?
I wish signature blocks included photos as a single unit with the content.
What problems is the product solving and how is that benefiting you?
We are touching our prospective leads in a timely fashion with the right content at the right time.
Recommendations to others considering the product:
Take advantage of the free tutorials and certifications to learn about inbound marketing and how to use the tools.


    Computer Software

HubSpot is easy to use, has so many capabilities, and has helped grow my marketing skills.

  • May 20, 2021
  • Review provided by G2

What do you like best about the product?
I love the Workflow feature best. It helps me nurture leads and make my sales team's prospecting easier.
What do you dislike about the product?
Can't think of any! I really love Hubspot.
What problems is the product solving and how is that benefiting you?
Not sure!


    Computer Software

HubSpot Marketing Hub Review

  • May 20, 2021
  • Review provided by G2

What do you like best about the product?
The marketing hub keeps most, if not all of our marketing efforts in one place. We automate a lot of our marketing processes such as email, social media, and workflows. We also use Hubspot to manage our social media - we are able to schedule posts in advance, clone unpublished/published posts, and connect several accounts for each channel. The Social Analytics dashboard is very user-friendly and allows us to see current data as well as compared to past data performance.
What do you dislike about the product?
Chatflows, I've struggled with getting our chat flows in Hubspot just right. I find them to be too aggressive.
What problems is the product solving and how is that benefiting you?
With the hub, we are able to easily and clearly see which website pages are most viewed, gain the most interactions, time spent on-page, and bounces. Their dashboards are more user-friendly than Google Analytics. We also have utilized the campaign feature in Hubspot - our campaigns set-up in HubSpot can be a combination of emails, website pages, landing pages, forms, CTAs, social posts, etc. We have the capability to see a summary of how a campaign is performing or we can drill down into each channel/piece of the campaign.


    David P.

Launching and managing campaigns is a breeze. Team productively has increased significantly.

  • May 20, 2021
  • Review provided by G2

What do you like best about the product?
HubSpot Marketing Hub makes it very easy for our team to collaborate and launch campaigns from scratch. All the features are easily accessible and the UX is straightforward. I personally like that we can create custom landing pages using code and CSS and the integration with our Sales CRM is smooth. We rely heavily on the Marketing Hub and we would not run as efficiently without it.
What do you dislike about the product?
The only thing I dislike about the Marketing Hub is that it always overwrites our UTM codes when posting through their social media platform and when creating custom UTM through the Tracking URL Builder. UTM's should be custom to every organization and we leverage the naming convention different from the way they force you to use it.
What problems is the product solving and how is that benefiting you?
With Hubspot Marketing Hub we are able to execute all digital marketing operations from one location. We have automated dozens of processes and with the cloning tools, we can easily re-create and tweak landing pages, emails, or ads, allowing us to cut down on time spent building campaigns and while creating a custom experience for users. Additionally, we can monitor and A/B test to improve on past performance.


    Information Technology and Services

A user-friendly experience

  • May 20, 2021
  • Review provided by G2

What do you like best about the product?
HubSpot as a whole is a very user-friendly platform, I've shown colleagues how to create emails in HubSpot and I think it took me a total of 15 minutes to explain. It is very intuitive and simple to use. Everything is straightforward and images, files and more are easy to implement into emails. The personalization feature in emails is fantastic and I love that we're able to personalize the email based on many contact properties.

Another user-friendly feature on the platform is importing lists. It has happened to me a few times where there have been errors in what I import but HubSpot is able to directly tell you what the error is and depending on the issue, you could either manually fix it or re-import the list and the contact properties get updated automatically.

Although workflow creation requires a lot of strategizing and back-end thinking, whenever there is an issue it is easy to track back and fix it. The possibilities with workflows are endless. As well, the level of automation is great. The fact that you're able to certain your workflows around a specific date, time etc. is amazing. Once everything is set up in the workflows and you have all rules set, you could turn on your workflow as soon as you've validated it and not have to worry that you turn it on the exact date and time you need it to start.
What do you dislike about the product?
There isn't anything that comes to mind when it comes to what I dislike about HubSpot. Whenever I had an issue, the solution was easy to find either through HubSpot community forums or through customer service.

The only downside I would say is that not all tracking for paid social shows up in our reports and we've had to manually update our utms.
What problems is the product solving and how is that benefiting you?
Automation is a major benefit and with it, everything runs smoothly and efficiently. We could be working on multiple workflows at once and have everything set up so they each start and enrolling contacts at the necessary time.


    Information Technology and Services

Great Marketing & Blog Management

  • May 20, 2021
  • Review provided by G2

What do you like best about the product?
Hubspot's marketing hub allows me to manage our companies marketing activities in one place. The blogging tool has some great built-in SEO features that ensure we are maximizing the potential of all of our blog posts. I have been using HubSpot's marketing hub for nearly 5 years now and it has greatly improved in that time and I would recommend it to small businesses.
What do you dislike about the product?
There are some limitations on managing the website and building out web pages. It handles the basics but doesn't have all the bells and whistles that most webmasters would look for.
What problems is the product solving and how is that benefiting you?
We use Hubspot for all our sales and marketing activities and having everything in a centralized place makes reviewing data and making data drive decisions easier.


    Will D.

HubSpot is the best Marketing Hub available

  • May 20, 2021
  • Review provided by G2

What do you like best about the product?
HubSpot's Marketing HUB is extremely user-friendly and easy to navigate. I felt like an expert in no time thanks to the tools available and the incredible help of their customer service team.
What do you dislike about the product?
Nothing! I ALWAYS recommend HubSpot to colleagues and friends when they are looking for marketing tools or a CRM.
What problems is the product solving and how is that benefiting you?
We are able to quickly build and optimize landing pages for all the different marketing campaigns we are running.


    E-Learning

Hub Review

  • May 20, 2021
  • Review provided by G2

What do you like best about the product?
I like the landing page and reporting features built into each hubspot tool
What do you dislike about the product?
there's almost too many tools to use or leverage with our small marketing team
What problems is the product solving and how is that benefiting you?
Quick and easy landing page generation for supporting our outdated websites


    Logistics and Supply Chain

Senna Colosino's HubSpot Marketing Hub Review :)

  • May 20, 2021
  • Review provided by G2

What do you like best about the product?
As I tell most folks, it just works, plain and simple! Everything you need to do, from email marketing automation, workflows, landing pages, forms, properties, it does exactly what you need it to do and more! We also store all of our files via HubSpot, which is awesome because it gives us one consolidated area of control, we can edit, replace and update files in HubSpot and in turn the links update across the board.
What do you dislike about the product?
Honestly, the ONLY thing I dislike would be the attribute limits on Score properties. We used to be able to put as many attributes as possible. Now we've had to rethink our lead scoring strategy.
What problems is the product solving and how is that benefiting you?
We are solving loads of problems. We used to use Act On as our email marketing tool and Microsoft Dynamics as our CRM. Short and simple, their use interfaces were either way too confusing or simply did not provide us with the tools to do our jobs as marketers effectively. The fact that HubSpot has our CRM and email automation all in one has made an enormous difference.


    Hospital & Health Care

HubSpot Review

  • May 20, 2021
  • Review provided by G2

What do you like best about the product?
I like that our client data can be connected to track different types of criteria.
What do you dislike about the product?
The editing function seems a bit limited for the landing pages.
What problems is the product solving and how is that benefiting you?
We are opening up accessibility to our clients that can't access google/g suite related content that we had.
Recommendations to others considering the product:
It's great content and user friendly delivery. If you need a streamline process, HubSpot does a great job of simplifying the process.