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    Heather M.

Email Marketing with Hubspot

  • May 20, 2021
  • Review provided by G2

What do you like best about the product?
The ease of creating emails. I appreciate the templates and overall user-friendly email platform.
What do you dislike about the product?
The reporting side of email marketing is lacking. It would be useful to have more powerful reports and more accurate revenue tracking that attributes correctly to email.
What problems is the product solving and how is that benefiting you?
We are a start-up, so it is excellent to be able to hit the ground running with our email marketing efforts. We are beginning to grow our list which is key to success.


    Marketing and Advertising

New to hubspot and love it

  • May 20, 2021
  • Review provided by G2

What do you like best about the product?
The most useful thing I use is the workflows attachment to emails
What do you dislike about the product?
The reports and creating hubspot reports has not been the most user friendly.
What problems is the product solving and how is that benefiting you?
I have had trouble with the Survey Monkey integration. The biggest benefit is the ability to pull on the spot reports.
Recommendations to others considering the product:
Figure out the different attachments and other platforms that you will use with Hubspot to figure out the integrations beforehand.


    Construction

User friendly and easy to learn

  • May 20, 2021
  • Review provided by G2

What do you like best about the product?
The analytics are super in-depth and easy to customize
What do you dislike about the product?
some of the email design features could be better
What problems is the product solving and how is that benefiting you?
Sharing analytics with customers - being able to automate workflows


    Xinbo Z.

Great tool for landing pages and tracking

  • May 20, 2021
  • Review provided by G2

What do you like best about the product?
Able to track data from the same form across different pages.
What do you dislike about the product?
It's a bit harder to build landing pages
What problems is the product solving and how is that benefiting you?
Marketing Automations


    Computer Software

Powerful Tool with Excellent Education Resources

  • May 18, 2021
  • Review provided by G2

What do you like best about the product?
The tool is very powerful. The automation features really streamline our marketing efforts. It is very user-friendly and its educational resources are superb. I was able to pick it up in less than a week at a new position and really run with it. The amount of data and analysis that the tool provides is fantastic. It helps to analyze and evaluate your strategy and efforts to better inform your future actions.
What do you dislike about the product?
The social feature is lacking when comparing it to other tools. The functionality is the same but the user experience can be frustrating.
What problems is the product solving and how is that benefiting you?
Hubspot is helping guide our marketing strategy by having all our efforts backed by clear data.


    Marketing and Advertising

Easier, Most Effective Content Marketing System

  • May 18, 2021
  • Review provided by G2

What do you like best about the product?
From hosting contacts and segmenting lists to creating and scheduling emails - Hubspot Marketing Hub is perfect for novice and experienced marketers alike. Their social schedule tools are easy to connect and bulk schedule social.
What do you dislike about the product?
The cost of marketing contacts can get expensive - especially for larger brands.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub pulls all your necessary marketing tools under 1 roof. Not only can you track individual contacts, but you can connect all marketing efforts under individual campagins.


    Computer Software

Customizable for your business

  • May 17, 2021
  • Review provided by G2

What do you like best about the product?
HubSpot Marketing is robust and can be configured to suit most business cases. Integrates well with many systems/services. Things like content AI and web personalization take your digital marketing personalization to the next level.
What do you dislike about the product?
You have to build your own preference center. This does not come from the factory. Landing page templates aren't good enough without a dedicated developer.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing has helped me take the way I do my marketing campaigns to another level. Before I had to do everything manually, now thanks to HubSpot Marketing the work is much easier.


    Chris B.

My go to marketing platform

  • May 16, 2021
  • Review provided by G2

What do you like best about the product?
I love the workflows automation - it helps with so much more than just email. Data movement, team notifications, everything!
What do you dislike about the product?
Not much honestly, some of the best features are gated behind enterprise which I get. But one of the nicest things to have would be workflows firing when a task is complete.
What problems is the product solving and how is that benefiting you?
Just about everything, I currently house my site, blog, email campaigns, and reporting all in Marketing Hub.


    Roy S.

Making content & social media marketing easy

  • May 14, 2021
  • Review provided by G2

What do you like best about the product?
Overall, Hubspot's effectiveness is measured by how it simplifies tasks. Whether creating a new blog, updating a landing page, or scheduling social media posts, Hubspot required little effort to learn and even less effort to act upon. Even better that it integrates with contact management and campaigns and has very detailed analytics tools to back it all up.

The SEO features are very helpful, as they support our goals for tying keyword optimization and ranking back to the content we're creating.

I was very surprised by Hubspot's social media tools. Having used other products for years, the simplicity of posting on multiple platforms, the powerful analytics, and tying into campaigns and contacts makes this the most complete solution I've ever used.
What do you dislike about the product?
- Dashboards and reports can be tricky to get a handle on, as going beyond the defaults requires digging and investigation to figure out exactly how to set things up and what's being reported on
- It's difficult to live tweet events using Hubspot (much easier in some other social media management platforms)
What problems is the product solving and how is that benefiting you?
From a content creation perspective, Hubspot makes it easy to create blogs and web pages and, importantly, link back to target keywords and topic clusters. Content maintenance is also simplified, as we can quickly go back to older posts, refresh and test them, and push live.

As a social media management tool, Hubspot reduces the effort to schedule posts and measure performance.


    Rafael L.

The best tools glued with the best CRM

  • May 14, 2021
  • Review provided by G2

What do you like best about the product?
The tools are easy to learn and use. But the main benefit is that they all share the same CRM as a data source. It is very important because there is a unique truth source. All the functions have been tested by a lot of users from all over the world.
What do you dislike about the product?
It is difficult for me to find weak points. If I have to say one, maybe I'd say that some useful features are only offered in the Enterprise version.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub is helping me to organize and implement our Inbound Marketing strategies. Thanks to this software I can improve our results and grow better.
Recommendations to others considering the product:
Try the free user before, and you will see that it worth