Marketing Hub Professional
HubSpotReviews from AWS customer
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Easy to use. Fast results.
What do you like best about the product?
It's very intuitive and easy to use, to create lists, workflows, reports mainly. The last one I'd say is a differential of this kind of tool.
What do you dislike about the product?
It does not have native push notifications on workflows.
What problems is the product solving and how is that benefiting you?
Marketing automation. Updated ad audiences.
Recommendations to others considering the product:
It's much easier to start using (implementation) than other tools I've talked to during negotiation. You don't have to buy credits, the amount of messages is included in the plan and it will hardly exceed. And very intuitive on day to day use. I love its interface and the reports. Something to be aware of, if your business is an app, is that it does not have native push notification
Comprehensive platform, excellent support
What do you like best about the product?
Hubspot is a comprehensive platform that includes tools for marketing, sales and customer service. It's a one-stop-shop platform that covers most of these departments' needs in terms of automation. The setup and functioning are intuitive. Being quite a complex platform, it may take a while to master all of its features and potential.
On the other hand the support service is absolutely superb and solves most of my issues in a short time frame.
They also have a large library of online courses, templates and materials that is incredibly useful.
On the other hand the support service is absolutely superb and solves most of my issues in a short time frame.
They also have a large library of online courses, templates and materials that is incredibly useful.
What do you dislike about the product?
There are some features that, at a closer look, are missing, but we are really talking about details here. Generally, they have a strong focus on being GDPR compliant and this sometimes limits what the user can or cannot do.
What problems is the product solving and how is that benefiting you?
Automating internal workflows is a great benefit and feels like AI driving once it's set up.
Being able to monitor the customer's user journey and automatically assign the team tasks, and overlook the deal stages from onboarding to completion is a great added value.
Being able to monitor the customer's user journey and automatically assign the team tasks, and overlook the deal stages from onboarding to completion is a great added value.
User friendly marketing automation platform
What do you like best about the product?
I love the ease of use of this platform. It's very easy to set up automations/workflows, lists, etc. It also allows you to view all contact activity on one, easy page. Building landing pages is also extremely easy. Troubleshooting is easy with HubSpot's chat support feature. You don't have to wait on hold or submit a ticket and get quick and easy help.
What do you dislike about the product?
The company pages don't roll up contact activity into it. It shows you which contacts are associated with the account, but you have to click on their individual activity to view them.
What problems is the product solving and how is that benefiting you?
Syncing over Salesforce activity into the marketing platform to be able to conduct marketing functions. Building landing pages to collect lead information through forms.
Marketing Automation at your Finger Tips...
What do you like best about the product?
I love how HubSpot integrates with nearly every marketing tool marketers use.
What do you dislike about the product?
I don't particularly enjoy the reporting of CAC inside of Hubspot. I believe HubSpot is working on a feature that enables us marketers to be able to fully track every metric when it comes to acquisition. As well as turning those metrics into sweet reports.
What problems is the product solving and how is that benefiting you?
I have a dashboard that integrates with every component of my marketing mix. I can plan. Launch, and track all inside of Hubspot. I realized I could be more efficient just by using the dashboard.
Recommendations to others considering the product:
I would recommend using HubSpot Marketing Hub. There is no other tool or software on the market that is this user friendly, easy to use, fast to load and update, and more. No tool comes close to HubSpot.
Marketing
What do you like best about the product?
The ability to publish content across multi-social media sites and customize them all in one step. And the ability to schedule future posts.
What do you dislike about the product?
I was excited that there is an ability to use Canva through Hubspot. It's frustrating that it doesn't give the option of custom sizes or even standard social sizes.
What problems is the product solving and how is that benefiting you?
We can reach our customers and answer their questions quickly. Directing potential customers to content that we have already created speeds up our process. Informing customers on changes in the industry and letting them know what we're doing to stay relevant and how that benefits them.
Good product
What do you like best about the product?
Best interface to use, and less charges compared to other CRM
What do you dislike about the product?
Customization is little bit difficult to do
What problems is the product solving and how is that benefiting you?
Tracking , reporting & Campaign performance
Very easy to use CRM especially for customer segmentation and automation
What do you like best about the product?
Super easy to segment audiences, set up automations and creating cross-channel campaigns
What do you dislike about the product?
The page builders are a little clumsy and difficult to optimise for mobile if you don't have a developer on hand.
What problems is the product solving and how is that benefiting you?
Mainly used for our data management - hubspot has helped us to create targeted campaigns based on customers behaviours and automate many of the customer onboarding experience.
More than just a automation tool
What do you like best about the product?
I like how HubSpot is more than just an marketing automation system. The is just a deper level which means that the possibilities seems endless.
What do you dislike about the product?
Actually maybe the same thing. As it is such a big system with so many possibilities it sometimes seems to be more complicated than it has to be. Things could have been done much easier in some cases when working with automation, lists, properties, forms and workflows.
What problems is the product solving and how is that benefiting you?
It combines the different departements in our Company. Sales and marketing for example.
Hubspot Enabling Businesses to Scale
What do you like best about the product?
What I love about using Hubspot is that I get to create nurturing funnels that are automated. It also makes it easier for me to review if it's working or not through campaign view or report creations. Hubspot also is very intuitive and offers a lot of support for their clients -- e.g. knowledgebase; hubspot academy. Their support/customer success team is very accommodating and accessible.
What do you dislike about the product?
There are some functionalities that I wish they have -- like being able to create folders within folders for sorting under workflow. I also would have wanted to be able to easily attribute certain campaigns/activities that ultimately closed the sale but I understand its available for enterprise plan. Also, "influenced revenue" under campaigns is a bit misleading. I hope we get to see like if any sales were actually closed from a campaign. Not sure if that is feasible.
What problems is the product solving and how is that benefiting you?
We have always had the struggle of maximizing visitors to our website. Hubspot allows us to make it easier to capture their info via form creation and create nurturing funnels to convert them from strangers to SQL/Opportunities lifecycle stage. It's easy that even a non-programmer like me can implement it. They also integrate with a couple of external vendors making it easier for companies to scale any programs they are currently implementing. I personally love reports dashboard and campaign too since it gives a quick snapshot of how our initiatives are performing and if they are contributing to revenue.
Recommendations to others considering the product:
I would highly recommend that potential users try the free version first or HubSpot trial for the marketing hub to see if it fits the workflow you require from the backend. We found Hubspot to be very useful to our company.
An all-in-one marketing automation tool
What do you like best about the product?
What I like best about the Hubspot Marketing Hub are their email and social tools. As a digital content specialist, it's very helpful for me to have everything I need in one platform. Schedulers, design tools (for email), and analytics are powerful and essential features that help me become more effective as a marketer. Hubspot helps me save a lot of time and focus on my other tasks.
I also appreciate that Hubspot has a responsive and friendly Customer Care system. It helps so much that they have a chat feature for any concerns and questions I may have.
I also appreciate that Hubspot has a responsive and friendly Customer Care system. It helps so much that they have a chat feature for any concerns and questions I may have.
What do you dislike about the product?
Post limitations such as allowing a maximum of 4 photos only for a Facebook post with multiple photos is something that I think can be improved in the platform. Being able to customize the download CTA button is something I found difficult to navigate also.
What problems is the product solving and how is that benefiting you?
Automation has been something our organization has always wanted to do. Thanks to Hubspot, we are able to jumpstart this ambition of our smoothly and efficiently. Aside from being an all-in-one platform that we use to schedule and execute our marketing efforts, it also allows us to understand our leads better and also nurture them as they interact with our platforms.
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