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    Financial Services

Easy to use landing pages

  • February 25, 2021
  • Review provided by G2

What do you like best about the product?
The landing page editor is smooth and seamless. The controls are very intuitive and the menu options are easy to discern and apply.
What do you dislike about the product?
Optimizing for mobile doesn't allow the control that other landing page platforms offer. I wish there was a secondary editor for mobile and tablet.
What problems is the product solving and how is that benefiting you?
Creating better landing pages for my company without the heavy lifting of development.


    Marketing and Advertising

Well-supported, easy to use platform

  • February 25, 2021
  • Review provided by G2

What do you like best about the product?
Hubspot Marketing Hub is well organized and easy to navigate.
What do you dislike about the product?
Forms are often used on landing pages so creating an easier way to navigate from forms to landing pages would be helpful.
What problems is the product solving and how is that benefiting you?
I am solving the problem of tracking where users come in from (as in their source) and have realized the benefits of consistency in product.


    Information Technology and Services

HubSpot it a great system to work in. It is fast, reliable and the support is great!

  • February 25, 2021
  • Review provided by G2

What do you like best about the product?
the support team and the new functions constantly being released.
What do you dislike about the product?
Would love to be able to have smart modules work with forms.
What problems is the product solving and how is that benefiting you?
Segmenting content for our different audiences. Directing our partners to downloads and prospects to landing pages with forms.


    Katherine J.

Easy and efficient

  • February 25, 2021
  • Review provided by G2

What do you like best about the product?
Easy collaboration with my team and the ability to tie all of our content together in one place. Long term we we use the data we see across touch points to improve our content and outreach. We have recently started using the topic clusters to group our content
What do you dislike about the product?
I wish there was a way to create shortened URL within the blog creation section. Also, you can't label your shortened urls so opening each one to find the one you need is time consuming. Also, bulk editing the publish time for social posts would be helpful.
What problems is the product solving and how is that benefiting you?
HS serves as our central content hub, which makes it easy for all members of our team to contribute and evaluate content


    Jennifer M.

HubSpot is a life saver

  • February 25, 2021
  • Review provided by G2

What do you like best about the product?
For six months, I worked for a company that did not have HubSpot, and it was one of the primary reasons that I left. HubSpot makes it easy for even people like me with limited tech skills to create, publish, and analyse content across multiple streams. Honestly, trying to manage content without HubSpot should be used as an 'information extraction' method.
What do you dislike about the product?
Off the top of my head, I can't think of anything.
What problems is the product solving and how is that benefiting you?
Currently, I am correcting and republishing content to our blog. I am looking for ways to improve the overall performance of our content and opportunities to diversify it. HubSpot has allowed me to do that quickly, and I am able to track performance of each piece and as a collective. I'm excited to see what else Sekure can build with HubSpot.


    Marketing and Advertising

Amazing experience using Hubspot!

  • February 25, 2021
  • Review provided by G2

What do you like best about the product?
Besides using Hubspot to schedule and analyze my marketing campaigns, I also find their training resources to be top-notch.
What do you dislike about the product?
Sometimes there is such a thing as too much data. I make sure I pick and choose what data is most important for my campaigns and not overload my marketing dashboard.
What problems is the product solving and how is that benefiting you?
Hubspot helps me recognize what campaigns resonate with my customers and helps me build upon my success.


    Roxanne N.

Easy to use and really effective landing pages!

  • February 25, 2021
  • Review provided by G2

What do you like best about the product?
Easy to use and your data is collated and kept all in one place, very organised.
What do you dislike about the product?
Some HTML coding experience is required for a lore of the movement of modules, etc. May be off-putting for those of less technical mindsets.
What problems is the product solving and how is that benefiting you?
Getting visitors to the landing page to sign up - we have found that by streamlining the registration process and arranging the form to have more then one field per line as well as great branding and design has improved our registration numbers.


    Cassandra O.

My home away from home

  • February 25, 2021
  • Review provided by G2

What do you like best about the product?
I like the ease of use within the platform. Great UX
What do you dislike about the product?
Certain features can be finicky - need to the quirks of the system to work soothly
What problems is the product solving and how is that benefiting you?
All marketing analytics are tracked and help provide transparency to rest of S+M team


    Furqan T.

Complete Marketing Automation Platform

  • February 25, 2021
  • Review provided by G2

What do you like best about the product?
I really love the fact that I can easily make it our single marketing automation platform even for a multi-channel marketing with ease. There is a reason why it is one of the most popular marketing tool in the world.
What do you dislike about the product?
The cost, and the social media management tool having limited features. These are my only two dislikes
What problems is the product solving and how is that benefiting you?
Using HubSpot for more than a year now and it has really made it centralized marketing for us. From the marketing email campaigns, sequences, chatbots and everything that we need, we do it through it. It is not very affordable for many, but when you start using it to its full potential, it is totally worth the cost.


    Insurance

Great user interface and easy to learn

  • February 24, 2021
  • Review provided by G2

What do you like best about the product?
I like best the ability to edit properties and gather information specific to our business. Workflows also allow automation to be put in place that takes steps away from my internal team.
My team also loves the Hubspot app to record and action leads quickly through chat phone or email
What do you dislike about the product?
We have been having trouble reading reports that can show properties from contacts and deals. Also the forecasting models based on deal stage does not allow for calculating revenue that fluctuates based on the deal. For example each product and deal is unique in our business (insurance). There are some upgrades and integrations that are not available such as linking to our RingCentral phone system. Contacts can not be automatically created based on phone calls with attaching call recordings.
What problems is the product solving and how is that benefiting you?
We have integrated internal email notifications as well as external to our subscribers and prospects along the sales pipeline. We are able to measure our traction here as well as through our google ads.
Recommendations to others considering the product:
Your industry and your tech ability to input tracking codes into your campaigns