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    Rui O.

Great Automation Engine

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
Automation is definitely the feature I love the most in HubSpot as it resolves lots of problems, from email campaigns, lead management, database cleaning and others. The CRM includes a feature called HubSpot Insights that automatically associates a contact with a company. The email module includes fantastic reporting, including heatmaps. Having everything in one place is also an important advantage.
What do you dislike about the product?
Reporting around campaigns is not easy to get, especially when the complexity starts growing.
What problems is the product solving and how is that benefiting you?
Automation has been the feature that is bringing the best benefits as we can manage leads very easily. We have recently implemented a lead management project and the workflows are making thinks much easier to flow.
Recommendations to others considering the product:
Everyday HubSpot is becoming a better tool. A large company with a significant number of employees will benefit from the simplicity of setting up and using the platform. Not much training is necessary and HubSpot offers plenty of resources.


    Ann C.

I love everything about Hubspot

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
Being able to see exactly how your marketing activities are performing which gives you the opportunity to refine and improve. It is very easy to use and their online chat is SO efficient, Their employees are knowledgable and extremely efficient in resolving any issues
What do you dislike about the product?
I have been using Hubspot for a little more than 6 months and can honestly say that there isn't anything that I don't like
What problems is the product solving and how is that benefiting you?
Before Hubspot, we had very little insight into what was working and what wasn't when it came to our marketing activities. We were using various different systems to manage emails, social, and Blogs. Now with Hubspot, it's all located on one seamless platform and we have full visibility of our data.
Recommendations to others considering the product:
I would recommend Hubspot to any business that is looking for an all in one marketing automation solution.


    Laura W.

Great platform

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
The visibility into all of our digital marketing initiatives. Plus, we also use the sales hub, and it allows our sales team to see where the warm leads are.
What do you dislike about the product?
We do experience some downtime, especially in regards to the social media module.
What problems is the product solving and how is that benefiting you?
Visibility into our digital marketing initiatives. It allows us to measure our effectiveness much easier.
Recommendations to others considering the product:
They used to have live chat, which was extremely helpful, but now it's a bot. It can take a bit to get the help you need.


    Daisy L.

Marketing Hub is great - I use it every day!

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
Its easy to post blogs and send out my several marketing emails efficiently while also looking good.
What do you dislike about the product?
The clutter within marketing emails, we have so many. More folder functions would be nice.
What problems is the product solving and how is that benefiting you?
I am not having any problems with marketing hub and I have realized that we need to improve our email health (a new function HS has implemented).


    Sabrina P.

Best-in-class Marketing automation tool

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
Being able to automate all sorts of nurturing campaigns for different lead stages. Custom reports make it easy to measure the success of our Marketing efforts. And the Support crew is THE BEST I've ever seen - always fast and eager to get down to work to show how to fix or build something up.
What do you dislike about the product?
Pricing might be a little high for startups. As a result, sometimes Marketing users might lack some interesting features that are only available for Sales/Sales Pro users.
In terms of functionality: there's a gap between what Marketing workflows and Sales sequences can do - for some campaigns I've found that none of them were able to provide the level of automation, customization, and metrics that I needed combined.
What problems is the product solving and how is that benefiting you?
We now have a better understanding of the quality of our leads and were able to improve the hand off to Sales.
Recommendations to others considering the product:
Go for it! Once you understand the logic behind workflows you realize you can virtually do ANYTHING you want with the tool.


    Théodoric P.

A complete and powerful tool sales rep need to make the most out of their time, energy and knowledge

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
I like the pace at which you may work on your sales cycle. Because the software is so intuitive and powerful, you may prepare your communications funnels, use effective tools to make the most out of them, and review your work in order adjust thanks to all the dashboards and reports available to you.
I also like the way in which it works with other softwares that are also of great utility for sales reps like me (Slack, Zakari SMS, Sherwood etc.).
What do you dislike about the product?
I dislike the fact that there is no text message software integrated, even as an option.
I also dislike the fact that you may not cross-analyze your calls in order to determine at which time of the day leads pick up the most and what call duration is the most efficient.
I would have liked more data on calls.
What problems is the product solving and how is that benefiting you?
I'm solving the biggest issue that any sales rep faces: selling. When your job consists in selling a service to a person, you have to be in the best possible condition to do so. It is a hard, arduous task that requires preparation, the right tools and on-point energy management.
With Hubspot, I don't have to fight with complicated interfaces in order to do all the background work needed for me to be in the best possible condition to sell, it's all easily done. Which, in the end, helps me save a lot of energy.
Recommendations to others considering the product:
If you are considering Hubspot for yourself, your team and/or your company, I would highly recommend it as it is the most complete and easy to use CRM on the market at the moment. Anything you need is in Hubspot, or can be added through the likes of other softwares.
If you wish to put yourself and/or others working with you in the best conditions for them to do their work, you are looking at the right tool.


    Marketing and Advertising

Intuitive Interface with Room for Improvement

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
Speed up marketing tasks by having them under one 'roof'. Intuitive layout helps lead you to correct spots to complete tasks.
What do you dislike about the product?
Difficult process to upload email templates in Professional Marketing Hub. Building email templates with the drag and drop builder leaves room for inconsistencies on different email servers and responsiveness.
What problems is the product solving and how is that benefiting you?
Before transitioning to HubSpot we were using Pardot, our emails were not advanced when it came to design and list building was a hassle. In switching to HubSpot our primary goal was to create better emails and segment our audiences better. We have been able to achieve this and are beginning to explore other features Professional Marketing Hub has to offer.
Recommendations to others considering the product:
Have a full understanding of what your team is currently doing before you purchase another marketing platform. Take the time to set up your new purchase effectively. Pay attention to detail and USE YOUR HUBSPOT CONTACT as much as possible, that's what they are there for!


    Taylor W.

Easy to use

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
I like that this is a one stop shop for all my social media needs. It is very easy to use.
What do you dislike about the product?
Hubspot does not always recognize all the handles that I am trying to use. I am forced to copy and paste handles fro Twitter, FB, etc.
What problems is the product solving and how is that benefiting you?
Hubspot makes it easy for the teams to effectively collaborate and build our a social media marketing calendar


    kayci k.

Very easy to use and user friend friendly. I wish you could comment on social media posts though.

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
I like that there is the campaign feature. It allows the email and social media to be connected. I like the simplicity of it and how user-friendly it is. The training videos are also very helpful and easy to understand. The platform itself is so easy to just poke around on and figure it out quickly. I like that everything we do comes from hubspot, like our emails, social media, contact info etc. The graphs and reports are a very helpful feature as well. They are very informative and show very good insight into how your posts and emails are actually doing.
What do you dislike about the product?
You can't comment on social media posts. It doesn't seem like it's built for social media. You can't even delete a scheduled post. You can only mark it as a draft. Sometimes the inbox feature glitches and it won't show who is sending messages to my company. I wish there were more features for social media. I also wish there was a calendar feature for booking events. Also, you can't post a gif on social media through hubspot. It just turns out as a image. Also, it always says the image or video is too big to schedule as a post. There needs to be more features for social media on Hubspot. There also should be more accounts you can attach to hubspot. Like Pinterest should be an account that you're allowed to post from. As well as snap chat and Tik TOk. More social platforms connected to hubspot would benefit social media managers everywhere.
What problems is the product solving and how is that benefiting you?
Problems- no problems really. Benefits- Easy to schedule social media posts. Easy to send out A/B tests and emails are easy to create. I like that you can create a contact right from the inbox and messages that a contact sends you. I am also facing the problem of - I WISH you could create polls on twitter through hubspot. I also wish you could create snap chat stories on hubspot. Polls on Facebook would be something to add as well.
Recommendations to others considering the product:
It is super easy and user-friendly. I would suggest as long as you do not need features like commenting and replying to others on social media. If you are looking for an email platform, this is great.


    Marketing and Advertising

HubSpot Marketing Software

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
Easy to use, intuitive, great support from the team
What do you dislike about the product?
Limited integration with Ads and audiences
What problems is the product solving and how is that benefiting you?
Marketing automation and segmentation with our state-specific database