Marketing Hub Professional
HubSpotReviews from AWS customer
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Useful tools for editorial and marketing staff
What do you like best about the product?
Social media and email scheduling facilities. This helps integrate our editorial and marketing products in one place.
What do you dislike about the product?
The fact you can't edit a time zone email after processing has started makes it fiddly, and means we often have to cancel and replicate for small edits.
What problems is the product solving and how is that benefiting you?
Integrating our editorial products into marketing. Showing editorial engagement stats. Having social media all going from one place.
Love it
What do you like best about the product?
Coordination in one place! Everything you need is right there
What do you dislike about the product?
Nav bar can be confusing sometimes when i cant find what i need
What problems is the product solving and how is that benefiting you?
Benefits mainly are collaboration among my team
Recommendations to others considering the product:
Nothing!
Holistically best tool for marketeers and salespeople.
What do you like best about the product?
The UI is very impressive, I like how it feels, how easy it is to read graphs and how easy it is to schedule posts, etc.
What do you dislike about the product?
That my company doesn't use it for more purposes than solely social media.
What problems is the product solving and how is that benefiting you?
Social Media planning, webpage creation, CTA creation and tracking, form for lead generation and analysis of all aforementioned content.
Super easy to implement and use
What do you like best about the product?
Ease of use. Lots of plug and play features as well as custom support.
What do you dislike about the product?
Could be easier to figure out pricing. Pricing packages get pretty confusing fast.
What problems is the product solving and how is that benefiting you?
Customer retention, email marketing, marketing segmentation, insightful reporting and sales tracking
Recommendations to others considering the product:
Do it, it’s the best there is.
VP Marketing
What do you like best about the product?
HubSpot not only aggregate all our integrated marketing tools and processes, but is also constantly adding new tools and Integrations to keep up with the latest in marketing technology.
What do you dislike about the product?
I would love to see some enhancements to their lead scoring capabilities, but overall this is a great marketing tool.
What problems is the product solving and how is that benefiting you?
HubSpot essentially stands at the center of all of our digital marketing initiatives. As a result we've been able to capture new business opportunities, effectively nurture these leads through the buying cycle and enhance visibility and reporting capabilities through this solution.
Great software but comes with some caveats
What do you like best about the product?
Hubspot is an all in our marketing platform with tons of useful features in one place. You can create E-mail campaigns, landing pages, and sales funnels without having the need to separately buy other software.
What do you dislike about the product?
The thing I dislike most about Hubspot is it's Email deliverability issues. You don't have complete control over your Email campaign sending limits. Also, the learning curve is a bit steep for using the whole suite.
What problems is the product solving and how is that benefiting you?
Prior to using HubSpot, I had bought a separate subscription for Mailchimp and Unbounce for landing pages which was getting expensive for a small business like us. Hubspot solves this problem by offering a single subscription.
Recommendations to others considering the product:
A complete CRM for all of your requirements with added marketing suite. Solid Landing page builder and email marketing software albeit some problems.
Great features, amazing support!
What do you like best about the product?
Ease of use. Support is top notch and there are tons of plugins.
What do you dislike about the product?
Some features require an upgrade to a plan you don't need everything from.
What problems is the product solving and how is that benefiting you?
My marketing initiatives are all in one place and streamlines everything.
Recommendations to others considering the product:
Use the tutorials and Hubspot academy often!
Easy to use, very powerful. Solid Analytics. Lots of options.
What do you like best about the product?
All the ways you can use Hubspot to drive marketing. Especially the analytics. Amazing support.
What do you dislike about the product?
some of the graphic layouts for doing landing pages and emails can be a little tough to work with. but not a major issue. other than that, it's great.
What problems is the product solving and how is that benefiting you?
hubspot powers our entire marketing efforts.
Recommendations to others considering the product:
Make sure to get trained before using or setting up, unless you're very experienced with these types of solutions. There's a ton of powerful features that aren't initially apparent to a non-marketing person.
Pricey but extremely functional, with innovative features regularly added.
What do you like best about the product?
Clean interface, helpful support ticket and call system.
Their email template and campaign manager is extremely powerful and automatable, with reliable analytics and open rates for easy follow ups and lead management. Automatable workflows make lead acquisition easier. Tailored account based marketing options, excellent lead management.
Integration directly into SalesForce is very useful, the sales team will update leads and information in SalesForce and it will translate directly to our marketing, so we don't have to train sales on 2 platforms.
Integration with SurveyMonkey is incredibly useful, meaning managing respondents for surveys and competitions is much easier than before.
I'm sure there are integrations I have not utilised effectively yet that will be applicable to other businesses.
Their email template and campaign manager is extremely powerful and automatable, with reliable analytics and open rates for easy follow ups and lead management. Automatable workflows make lead acquisition easier. Tailored account based marketing options, excellent lead management.
Integration directly into SalesForce is very useful, the sales team will update leads and information in SalesForce and it will translate directly to our marketing, so we don't have to train sales on 2 platforms.
Integration with SurveyMonkey is incredibly useful, meaning managing respondents for surveys and competitions is much easier than before.
I'm sure there are integrations I have not utilised effectively yet that will be applicable to other businesses.
What do you dislike about the product?
Some of the analytics features could be more exportable and malleable to Excel/PowerBI or similar spreadsheet and visualization formats. Lots of features may go unused if the team isn't fully aware, or get released when they are half baked e.g. 1 out of 4 options will be available for particular analytics. It is also very expensive, but worthwhile for mid to large corporations.
What problems is the product solving and how is that benefiting you?
Large scale personalised email marketing, lead management, account management and cleansing, ROI examples, competitor social media analytics, campaign expenditure recording and management. The integrations with SalesForce and SurveyMonkey have allowed us to utilise information on the platforms more effectively.
Recommendations to others considering the product:
For a 360 marketing automation and lead generation solution, it has all the bells and whistles you could need, and improves itself regularly.
Everything you ever need in one place
What do you like best about the product?
HubSpot's Marketing Hub is the best platform for our website - we use it for everything from emails, forms, website pages, chatflows. My favourite part is using for social scheduling - it is easy and simple to use.
What do you dislike about the product?
It's hard to think of one! There so are many sections sometimes it's hard to find what you are looking for.
What problems is the product solving and how is that benefiting you?
Website pages editor - Hubspot makes it very easy to use and straight forward. A massive benefit is the the templates use to make editing each page very simple.
Recommendations to others considering the product:
Watch some of the academy videos before starting as they are a great help!
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