Marketing Hub Professional
HubSpotReviews from AWS customer
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The Hubspot Marketing Hub is an excellent tool to manage all of your marketing needs under one roof.
What do you like best about the product?
Ability to manage Blogs, Landing Pages, email marketing at the same time and under one roof. Especially the email marketing aspect as it allows us to create emails that resonates with our customers enabling us to connect with our audience. It reinforces the importance of the Hubspot flywheel and our sales, marketing and customer teams use this functionality to keep attract, engage and delight them always. Hubspot's social media management section always comes in handy as well because it allows our team to manage all of our social needs like Facebook, Instagram and Linkedin from the same place. From automating posts to checking insights - Hubspot is great at managing all of our social needs from the same place. SEO can be managed from Hubspot as well and the concept of Topic Clusters work well with our landing pages and blogs and allows it to be manged efficietly.
What do you dislike about the product?
Hubspot has very few things that can be disliked as it is a tool that covers every functionality that you can possibly think of.
What problems is the product solving and how is that benefiting you?
Benefits are definitely the easier management of emails using workflows and creating high performing emails for our numerous campaigns that we run throughout the year. The landing page functionality is great too with its ability to rake in more conversions and Hubspot manages this wonderfully. Blogs are a great source of inbound marketing and Hubspot's blogging functionality enables us as an organization to compose high performing blogging content with its several features.
Recommendations to others considering the product:
It is an amazing tool and I would definitely recommend it to someone who is about to make a decision soon.
This is a solid tool that helps you manage & keep tabs on everything under one roof!
What do you like best about the product?
Ease of use is probably my favorite. Not only is everything easy to find, but the integration between emails, blogs, and social tools makes posting across various platforms seamless.
What do you dislike about the product?
Three quick things: 1) Sometimes the tagging features on the social posts aren't as easy to use; 2) It would be nice to be able to have some additional customization for the blogs; 3) I would like to be able to add more than one image to Instagram.
What problems is the product solving and how is that benefiting you?
It saves time and effort because everything is at our fingertips. It also has been a great way to segment lists and target the right audience at the right times!
Recommendations to others considering the product:
I highly recommend this tool to streamline your marketing efforts. It saves time - and therefore money - and is so easy to use.
Hubspot and online marketing - a match made in martech heaven
What do you like best about the product?
Hubspot inspires user to take their inbound marketing en sales activities to the next level - with user friendly features, active user community and product updates.
What do you dislike about the product?
The pricing model is less flexible and very expensive on a mass basis.
What problems is the product solving and how is that benefiting you?
Automating marketing processes, notifications, automated campaigns and a clear view of contacts/company engagement
Recommendations to others considering the product:
Start small and build step by step
Easy-to-use, all-in-one platform
What do you like best about the product?
I love how much utility HubSpot offers! I really like email tracking and scheduling, list management, tasks for lead follow up, scheduling social media and all of the data to review.
What do you dislike about the product?
The only potential downside I could see is having too much utility for someone who only needs a little of the functionality. It has the potential to feel overwhelming depending on what kind of tool you're looking for.
What problems is the product solving and how is that benefiting you?
The CRM helps me keep track of all contacts, review past correspondence and schedule future tasks to make sure I stay on top of leads. I also like being able to schedule posts for all social media channels in one place and easily see which posts have performed best to help inform future content.
Excellent Value, Robust Features, and Intuitive Technology capable of handling most marketing needs.
What do you like best about the product?
I like the ease of use the most. Without coding or back-end support I can build out solutions that I need to make marketing efforts work. Training new marketers can be done in a few hours to have them creating emails and lists, or a few weeks to be building and using workflow automation.
Workflows are a powerful tool that can carry out a variety of tasks and are being improved upon regularly. Training is available but not fully required, as the Marketing Hub is intuitive and easy to master. The automation workflows are able to change and update properties, fix contact records, and run constantly in the background. It is easy to control contacts entering and exiting (and easy to fix the mistakes when they happen).
Workflows are a powerful tool that can carry out a variety of tasks and are being improved upon regularly. Training is available but not fully required, as the Marketing Hub is intuitive and easy to master. The automation workflows are able to change and update properties, fix contact records, and run constantly in the background. It is easy to control contacts entering and exiting (and easy to fix the mistakes when they happen).
What do you dislike about the product?
I am not a fan of the limitations set by Hubspot on lists and workflows. As with contacts, there should be options to add additional blocks of both for larger companies.
What problems is the product solving and how is that benefiting you?
The most recent problems solved with Marketing Hub was solution-based scoring models with score deprecation over time. the benefit of working out of a system that runs and updates by the minute lets us easily keep real-time scores and take action as contacts take actions. Other platforms update actions every 24 hours, so there are delays and the potential to miss something.
Recommendations to others considering the product:
Ensure that you have defined processes and naming for the different pieces within Hubspot, as it can quickly become impossible to manage with many people building competing workflows
Really easy to use, great automation, nice reports
What do you like best about the product?
HubSpot has great automation as part of their workflow tools. I'm able to change have details on company properties change automatically based on deal stages changing and so on. The dashboards and reports are all really nice and easy to use. In my organisation we use HubSpot for sales, marketing and customer success and the solutions work really well for all three.
As Head of Customer Success I like that I can use HubSpot as a customer success tool, including sending automatic reminds to CSMs when renewals are coming up, reviews are due and so on.
And finally I like that even when there are sometimes limitations or the product doesn't do exactly what you want it to do, there are usually fairly painless ways to resolve this. For example, I wanted a dashboard that would show me customer renewals due by quarter. While I can report by date, there's no way to group by quarter. I was able to resolve this easily by creating a custom property and having HubSpot automatically change the property to reflect the quarter. Easy to do and I got the exact report I needed.
As Head of Customer Success I like that I can use HubSpot as a customer success tool, including sending automatic reminds to CSMs when renewals are coming up, reviews are due and so on.
And finally I like that even when there are sometimes limitations or the product doesn't do exactly what you want it to do, there are usually fairly painless ways to resolve this. For example, I wanted a dashboard that would show me customer renewals due by quarter. While I can report by date, there's no way to group by quarter. I was able to resolve this easily by creating a custom property and having HubSpot automatically change the property to reflect the quarter. Easy to do and I got the exact report I needed.
What do you dislike about the product?
Any minor dislikes are completely outweighted by the workflow automation which allows me to work around pretty much any issue I have in the product.
What problems is the product solving and how is that benefiting you?
I can now easily see when customers are due for renewal, remind my CSMs to start working with customers in advance and so on. I feel that HubSpot is really solving all my customer success needs right now.
Recommendations to others considering the product:
Take your time to define your sales, marketing and customer success process first - you can then define HubSpot settings around your process.
Using HubSpot for Social Media
What do you like best about the product?
The ease of use of the social media tools are very helpful. I schedule posts months in advance from six social media accounts on three platforms. Some posts are reoccurring and I am able to copy them.
The calendar view is most helpful for me so I can make sure that we are putting out content consistently. It's also nice to be able to drag posts from one day to another if needed.
The preview options for posts are very helpful.
The calendar view is most helpful for me so I can make sure that we are putting out content consistently. It's also nice to be able to drag posts from one day to another if needed.
The preview options for posts are very helpful.
What do you dislike about the product?
As far as I can tell there isn't a search function for social posts, and when you are trying to find a post that came up six months ago this can be a real challenge. I would like to be able to hunt by keywords, because otherwise it's scrolling through page after page. If you don't know the date you posted something it can take forever to find.
What problems is the product solving and how is that benefiting you?
We need to track how our social media posts are being viewed and if potential clients are clicking on lead generation items like forms to sign up for our webinars.
We use it to post almost of our social media posts.
We send marketing emails for our webinars.
We use it to post almost of our social media posts.
We send marketing emails for our webinars.
Recommendations to others considering the product:
Be methodical in your use. Try A/B testing.
Comprehensive Platform Matched By Outstanding Support
What do you like best about the product?
The ease of creating compelling emails that inform and motivate customers and prospects to take action.
What do you dislike about the product?
Nothing really, I originally was confused about uploading lists, but the customer service received was outstanding.
What problems is the product solving and how is that benefiting you?
Creating ongoing communications that are relevant to subset customer groups.
A great and user-friendly marketing platform for SMBs
What do you like best about the product?
I love HubSpot's usability. It is incredibly user friendly and intuitive. HubSpot is robust enough to handle many of the marketing processes, automations, and features that are needed for most small to medium sized businesses and startups. HubSpot is deep so that even experts can continually learn new functionalities, yet it is also intuitive enough to for a beginner to learn with some grit and learning. The resources that HubSpot provides are also incredibly valuable.
What do you dislike about the product?
HubSpot is not ideal for larger sized companies. You are going to be able to get a lot more out of say a Marketo or Pardot, and there are a lot more powerful CRMs out there, but HubSpot definitely has its place. There are times when you run into roadblocks with HubSpot's automation abilities or with its reporting, but overall there are a lot of useful and compelling use cases that deserve to be considered when thinking to buy HubSpot.
What problems is the product solving and how is that benefiting you?
We do just about everything that's marketing related through HubSpot. Our website runs on HubSpot where we create our home page, product pages, landing pages, and blogs. HubSpot forms are some of the best and are used greatly by our team in order to capture leads and data. It integrates very smoothly with our PPC platforms and many other tools we use. It is at the center of all of our marketing functions. We also heavily use the Sales Meeting tool within HubSpot to allow individuals to schedule meetings with our sales team.
Recommendations to others considering the product:
If you're the right size of business that needs a powerful tool to help automate your business and you're a quick learner that likes to have ownership over your marketing operations, HubSpot is an awesome choice.
Hubspot has made the marketing of our product effective and effortless. We just love it!
What do you like best about the product?
Visual tools empower to create marketing workflows easily without technical knowledge. We can also use Hubspot to trigger workflows or emails directly from our system via API.
What do you dislike about the product?
Hubspot is very quick to improve the aspects that I don't like as the service is constantly evolving. It has become a more and more flexible and powerful tool.
What problems is the product solving and how is that benefiting you?
We can send automated emails that are triggered by customers' actions. We can easily monitor which emails are effective and improve based on the reports.
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