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    Mechanical or Industrial Engineering

Easy to use, useful and complete

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
Almost everything that I need in my Digital Marketing daily I can do it using HubSpot. I honestly spend 80% of my day logged in the platform.
Social Media, Email Marketing, Workflows, Blog posting, Landing Pages, Campaigns... I do it all here. Also, we can connect to our sales CRM and all contacts are updated in HS - is easy for email generation. And also, we have HubSpot Academy were we can have certifications in Digital Marketing.
What do you dislike about the product?
Workflows are fantastic! But they are not that much user friendly.
What problems is the product solving and how is that benefiting you?
I've never noticed any problems with blog or social media scheduling.
The benefits are that you can set everything through HubsSpot - is easier than using a lot of tools.
Recommendations to others considering the product:
Is a very good marketing tool. I'd definitely recommend it.


    Chris H.

Easy to use, lots of features, solid analytics. Overall BEST option for marketing-sales integration.

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
I have been using Hubspot for almost 5 years and two different companies. Everything is very user-friendly and easy to understand once you play around with it a bit. Once you know what you are doing, it makes everything easier. Social media scheduling and reporting are easy to use, edit, and track. Workflows are great and very beneficial for all aspects of our marketing-sales funnels. The dashboard provides a fantastic overview of all your top metrics. Performance analytics provide an interesting look inside your processes and enables us to change things when they aren't working and replicate them in other places when they do work well. Customer service is typically helpful and quick to respond. Even if they don't have the exact solution you are looking for, they are very helpful and respectful. Overall, very Hubspot is the BEST option for marketing-sales integration and offers great ROI for any small to mid-size business.
What do you dislike about the product?
A little more customization would be ideal, especially for creating landing pages and tweaking email templates, but overall, there are plenty of options and work-arounds. Historically, HubSpot is also very receptive to feedback and works to make the changes that users ask for.
What problems is the product solving and how is that benefiting you?
- Social media scheduling
- Easy to create and track landing pages
- Mass email marketing
- Workflows automation


    Information Technology and Services

Great automation tool

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
The most helpful thing is for sure is the HubSpot automation as well as the HubSpot API and its endless posibilities.
What do you dislike about the product?
There are still some things and properties in the workflows that can be improved but most of them are already being worked on.
What problems is the product solving and how is that benefiting you?
Connecting our B2B and B2C users with our products is much easier and automated, as well as storing all of the data safely.


    Computer Software

Good customer service and online resources

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
Lead tracking is the best and easy - I enjoy
What do you dislike about the product?
New user packages not provided for me to start
What problems is the product solving and how is that benefiting you?
Parameters not tracked. Benefits of customer service given advice
Recommendations to others considering the product:
Onboarding session/package for new user


    Biotechnology

Great tool!

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
Helpful with Social media! Hubspot has helped our Marketing team a lot with planning and scheduling things around
What do you dislike about the product?
I wish we could have more integration with other platforms to get the full team on it!
What problems is the product solving and how is that benefiting you?
Analytics and tracking


    Computer Software

Flexible and versatile platform to manage all your content marketing

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
- The fact that you can monitor content marketing performance because is all connected: Sem, SEO, conversions.
- How easy is to create new landing pages if you have the templates ready
- To be able to see marketing contribution in the ROI reports
- Support team is awesome and most of the times go beyond expectations
What do you dislike about the product?
To really make the most of the templates to create new content formats, pages, most of the times is needed some coding knowledge. As a startup, we do not always have those resources available and that creates some frustration when creating new assets or layouts.

Work-flows are very useful but it takes a long learning curve.

Integration with other systems could be better, like Intercom (but I understand that Hubspot offers a conversational chatbox too) or webinar and virtual events platforms. At the moment it only has integration with GoToWebinar.
What problems is the product solving and how is that benefiting you?
We needed a central system to align marketing and sales to get the full picture of our inbounds, content and marketing campaigns performance.

With Hubspot we can create campaigns and see their performance in no time.
Recommendations to others considering the product:
Make sure you have resources to create the templates you will need, as once the implementation is done, you are on your own unless you want to spend some cash with third-party developers.


    Computer Software

HubSpot Marketing just made it that easy.

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
I like how our entire team can collaborate at the same time, that way we can make updates live - seamlessly and effectively. I never ran into any bug issues with the tool. It was also my first time using it, after a quick training with my team, I found myself confident using the platform to update many blog posts on our website.

Truly an All in One platform!
What do you dislike about the product?
There is nothing about the platform that I dislike.
What problems is the product solving and how is that benefiting you?
We are centralizing everything in one platform. Our Website, CRM, Blogs, Email Marketing. All in one!


    Nina B.

Streamlined & Intuitive blogging platform

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
I find it really easy to draft, edit, and schedule content in Hubspot. Plus, compared to other platforms I've used (Wordpress, I'm looking at you!), the analytics available are great. I no longer have to pop between multiple websites to see what content is resonating and how readers are moving through the blog and to other parts of our site and our offerings. I'm not graphic-design-minded but Hubspot makes it easy to create posts that look clean and inviting. Honestly, it makes for a platform that I'm happy to have hosting the bulk of my professional clips.
What do you dislike about the product?
I wish that I could edit images more easily within the blog post itself rather than popping out, going into the "files" section" and then returning to the images
What problems is the product solving and how is that benefiting you?
We're able to use Hubspot to host our blog, send emails, and keep track of our audience and members along the way. It's great to be able to use one system for all of these needs.


    Olivia G.

Extremely user-friendly and quite customizable.

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
I love how almost everything I want to do, I can do with HS marketing hub. I usually use the blogging, email, and web and landing pages section and the options to customize your experience are extensive. It's an amazing tool to capture and track your lead lifecycles that helps in creating impactful and useful campaigns.
What do you dislike about the product?
Since there are so many options to customize, it is sometimes difficult to keep a track of all the features. Although it takes some time to get used to, it is not a challenge later.
What problems is the product solving and how is that benefiting you?
We do 90% of our marketing solely through HS Marketing Hub. It's been a great tool so far to have all our activities and trackers in one place.
Recommendations to others considering the product:
This is a great tool to choose if you're starting out your marketing journey as an organization. It clears all the basics and at the same time helps you scale your marketing strategy with nice recommendations here and there.


    Construction

HubSpot continues to be the right platform

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
The ease of use, available resources, chat support, tools, and constant improvements to the system are all things myself and the marketing team enjoy.
What do you dislike about the product?
Without having a web designer/developer on staff, the drag and drop is nice and has come along way. However, learning and understanding the custom file templates is a process and difficult to teach others. Practice is important, but the backend can be difficult to figure out and navigate.
What problems is the product solving and how is that benefiting you?
Automation to increase efficiencies was our first win. We also better brand using the tools available to us. We have been able to offer up content and capture important profile information to better serve our audiences. We also are developing ROI tied into lead scoring and follow up which will become a great indicator on when we should follow up with our leads.