Marketing Hub Professional
HubSpotReviews from AWS customer
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Super intuitive, simple, clean and powerful tool.
What do you like best about the product?
The tool's UX - Very well thought. You can figure out things on the go!
What do you dislike about the product?
HubSpot is a bit limited if you have multiple pipelines (Business Units) - Some settings are "global" meaning if you define one setting for a pipeline, all the others will be applied the same rule.
For example:When setting the default amount Deals, we cannot set individually for each pipeline, but for our whole Hubspot account - This makes things more complex if you have pipelines with a different logic of revenues (monthly vs Total Contract Value (TCV))
For example:When setting the default amount Deals, we cannot set individually for each pipeline, but for our whole Hubspot account - This makes things more complex if you have pipelines with a different logic of revenues (monthly vs Total Contract Value (TCV))
What problems is the product solving and how is that benefiting you?
I am setting automations to make the life of our deal owners easier. Worrying less on repetitive tasks and focusing more on the Higher value tasks (like the human interaction)
* We are setting workflows that checks if the information is correct and if it's not, it adds a "secure-standard value" and sends a reminder to the deal owner that a property was updated
* We are also setting workflows that engages the deal into different flows based on his/her score - and only for the higher scored ones, we involve a human to invest time into a personalised interaction with the open deal.
* Deal score is also helping us on understanding "how hot" the deal is and if we have a low score, the deal is closed so we stop the communication with the person (so we don't bother her anymore) and we also save time/effort by not interacting with someone who's not interested.
* We are setting workflows that checks if the information is correct and if it's not, it adds a "secure-standard value" and sends a reminder to the deal owner that a property was updated
* We are also setting workflows that engages the deal into different flows based on his/her score - and only for the higher scored ones, we involve a human to invest time into a personalised interaction with the open deal.
* Deal score is also helping us on understanding "how hot" the deal is and if we have a low score, the deal is closed so we stop the communication with the person (so we don't bother her anymore) and we also save time/effort by not interacting with someone who's not interested.
HubSpot is great to use for Marketing, especially in combination with Sales
What do you like best about the product?
I love the integrations between Sales activity and Marketing. We upload all of our Sales enablement collateral in HubSpot and link to it in our Marketing emails so we can see what has been viewed. Super easy software to learn and use. We used to create lading pages in WordPress, but now find the HubSpot ones are much easier to create and provide just as much data analytics.
What do you dislike about the product?
Not being able to edit the email types once you create them. But we clone them and power on. On the social media side, we can't post GIFs through HubSpot on Facebook, so we're creating more videos. However, it would be nice to have that as an option. Also, the integration with LinkedIn on social has somehow disappeared.
What problems is the product solving and how is that benefiting you?
We're solving the issue of Sales using their own language and collateral when prospecting. Now, we upload all sorts of Marketing collateral for them to use, create email sequences for them, etc. so our brand is consistent in all communication.
Recommendations to others considering the product:
Make sure you ask questions to ensure you're getting the full use of the software.
Long Time User
What do you like best about the product?
I've been a HubSpot user since nearly the beginning of the platform in 2010. What I like best is that HubSpot has excellent customer service and they're are continually innovating. The platform has evolved so much from the early days to make my job of reaching our business partners even easier. I also appreciate the educational opportunities HubSpot provides.
What do you dislike about the product?
I can't really think of any downsides to the platform itself. It's just that I do not have time to learn all the things it will do for me and my business. I feel like we don't use HubSpot to it's fullest, sometimes—but that's our fault.
The only negative I can think of is when an update is made, oftentimes it's hard to find familiar items if they have moved to different menus. But, after a while you get used to where things are located.
The only negative I can think of is when an update is made, oftentimes it's hard to find familiar items if they have moved to different menus. But, after a while you get used to where things are located.
What problems is the product solving and how is that benefiting you?
We are reaching our business partners on a regular basis to keep them involved and our business top-of-mind. We are also using the program to communicate various new programs with our consumer base as well.
We have had good experiences with Transactional Email, lately.
We have had good experiences with Transactional Email, lately.
I have worked with Hubspot for the last 3 years and have been very pleased.
What do you like best about the product?
User friendly, constantly updated, community chat is great and the blogs are helpful. I also really like the response time when submitting tickets to Hubspot. Everytime I reach out to Hubspot support they are very knowledgeable and help me at a timely manner. A lot of the times it can be a simple fix and I have even had a Hubspot support person call me on Zoom so that I could share my screen and show exactly what was happening. Our customer success manager, Tony, is also great and is always willing to answer any questions I have or direct me to the right person for my questions.
What do you dislike about the product?
Some features are not available with campaigns and I am currently having issues with setting up our sales hub workflows with deals and making sure that the personalization tokens are showing up for the emails.
What problems is the product solving and how is that benefiting you?
We utilize email marketing, and have drastically improved our automation globally through the workflows feature. We have set up a lead qualification process that is connecting to our CRM as well as effectively managing our contacts.
Recommendations to others considering the product:
Make sure to look at the community and ask your questions because more than likely someone else is wondering the same thing you are. Hubspot also has a lot of blogs describing how to do different things in the system which is very useful.
Marketing Hub increased our lead production significantly
What do you like best about the product?
It's easy to use, with a great interface. I also like the ability to be able to manage all of our landing pages with ease, as well as forms. I am able to create and clone forms and pages as needed. Overall, this makes my job easier. I also like the ability to automate. Automation within hubspot marketing hub makes it easy to send out emails based on certain triggers - like when new members join for example. If we set up an automation trigger these emails go out on a certain timetable that we are able to set. This helps increase communication effortlessly with only the work of setting it up in the first place.
What do you dislike about the product?
Attribution reporting can be tough to set up. I also wish the dashboards were more visual. I'd like to present to executives various dashboards of emails being sent for the month or week for example. I also wish there were more landing page templates to choose from. The list isn't that much and we would have to build out landing pages via a designer. A lot of times I would like to just do that myself but it requires understanding coding.
What problems is the product solving and how is that benefiting you?
We are emailing more and gaining more leads. We also are able to target effectively and efficiently. I've also realized we can track all of our form submissions through Hubspot. We are using this for internal purposes as well now - such as internal forms. We also love the A/B testing feature within both landing pages and email marketing. This helps us optimize our marketing so that we can send out the best and most relevant content possible.
Frustrating at times, but generally pretty good
What do you like best about the product?
As you'd expect from HubSpot, the way it can sync everything you do with your CRM and make sure all of your contacts have every piece of activity tied to them is excellent. The workflows are also really helpful - with a bit of planning, you can have Hubspot do so much leg work for you. For example, you can launch a new white paper, and HubSpot will immediately follow up via email, with links to your newsletter sign ups, demo booking forms and anything else you want - it's very useful.
What do you dislike about the product?
The dashboard labelling is not great, I often find it difficult to quickly find the feature I'm looking for. Also, the UX across HubSpot is generally pretty clunky - very rarely can I do anything in HubSpot with great speed, I always allow plenty of time for inevitable dead ends I find myself down. Oh, and the website CMS is terrible.
What problems is the product solving and how is that benefiting you?
Gathering leads and tracking them easily in our CRM, as well as talking to our social ads accounts to make sure we track any leads from those channels all the way through the pipeline.
I just love to conduct all marketing activities in one place
What do you like best about the product?
I like to schedule all social posts in HubSpot Marketing Hub. I would do this for the week ahead and sit back confident that everything will be displayed perfectly on the day that I set. Email functionality is also getting better and better with each update.
What do you dislike about the product?
I would like it to be easier to create custom landing pages in HubSpot without buying templates from the marketplace. Also, I think setting up Ads is still more convenient in Facebook, Linkedin, and Twitter separately, but HubSpot marketing hub is great for analyzing the performance of the apps.
What problems is the product solving and how is that benefiting you?
I solved the problem of keeping a big stack of software for each task. Now, I save time managing most of the regular activities in the HubSpot marketing hub.
It just works...
What do you like best about the product?
The flexibility the platform gives you. Between custom fields and workflows, you can pretty much make HubSpot do anything you want it to.
What do you dislike about the product?
I'm not a big fan of the email editor, and as we sync all leads with salesforce the help the system provides to solve those errors lacks some insight sometimes.
What problems is the product solving and how is that benefiting you?
We use HubSpot for landing pages, forms on our main site, email marketing (both blasts and automated drips). The main benefit of driving all new leads through HubSpot is that you know each lead is going through the right path, getting to the right person, and having the right touchpoints along the way.
Recommendations to others considering the product:
While there are easy, pre-set things you can do with HubSpot, to really get the most out of it, you have to be creative you have to push yourself to use the tools to make it have the biggest impact on your efforts. It has the flexibility if you're willing to use it.
Tons of Capabilities For Successful Marketing Strategy Execution!
What do you like best about the product?
The possibilities of automation in HubSpot are unmatched. Workflows and email sequences are especially great because you can let them run in the background. Lead scoring allows you to focus on the individuals most likely to convert and the countless integrations allow you to stay within your HubSpot platform to set up ads, social post, publish videos, etc.
What do you dislike about the product?
The landing pages are could use a revamp. They are not intuitive and require a big learning curve. Creating templates in design manager is also quite complex.
What problems is the product solving and how is that benefiting you?
Our marketing team uses the HubSpot Marketing Hub for most of our Marketing needs. As mentioned previously, a major benefit is automation.
Recommendations to others considering the product:
It will streamline your processes!
Social Media posting, management and analysis is a breeze with HubSpot!
What do you like best about the product?
Everything is one place. Allows me to take advantage of "write once publish everywhere".
What do you dislike about the product?
Every now and then there are glitches with social media platforms, but it is a minor issue.
What problems is the product solving and how is that benefiting you?
Optimizing our limited resources as we have a small staff. HubSpot offers us the tools to create and measure efficiently.
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