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    Computer Software

Easy, centralized place for managing multiple platforms

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
All of our accounts are connected, so it's easy to schedule posts across multiple platform in one go! Love the monitoring tools too.
What do you dislike about the product?
There is very little I dislike about HubSpot's social media tools.
What problems is the product solving and how is that benefiting you?
I'm saving time! That's huge. It's also nice to see all of the metrics across platforms in one place. It's a great way to give quick overviews to stakeholder within our company who want high-level info and metrics.
Recommendations to others considering the product:
We love it! Super user-friendly. We feel comfortable giving access to a lot of team members. Emails, social, webpages, they're all great!


    Staffing and Recruiting

Tremendous Asset to empower your Marketing Team!

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
I truly love its easiness to use and to connect every key dot in your Marketing efforts.
What do you dislike about the product?
It can be tricky when working with some selected Landing Pages templates. Sometimes, it is required to have deep technical knowledge.
What problems is the product solving and how is that benefiting you?
It is interconnecting our Marketing team goals in one place. Some can focus on working with SEO, others can focus on developing written content, while others on tying all together into a single result.


    Liam M.

Hubspot is a fantastic Email Marketing tool that has helped us to drive our business forwards.

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
It's simple to use with a user friendly interface and it has a range of tools and analytics functions to help improve across various areas. Having mostly used the Email Marketing tool, this offers a very easy to use way of creating and sending emails to various lists and contact bases which we also store in Hubspot. The integration between all of the in-built tools is well designed and extremely useful for swift deliveries.
What do you dislike about the product?
There are some small areas that could use simple improvements to help make the user experience even better. For example, when cloning an email you are not presented with the option to re-name the clone initially - you must go into the email to manually change it at a later stage and this can add seconds to creation time. This seems minimal but as someone who creates over 30+ emails a week, this time can add up.
What problems is the product solving and how is that benefiting you?
Particularly during COVID-19, we have utilised Hubspot to tap into our organic data that we have obtained through both social and in-venue interaction with our customers. Having built a strong database of loyal customers, we were able to market to them on a mass scale and with this we were able to benefit from fantastic conversion rates and sales, all of which were driven mostly through email marketing. Alongside this, by keeping at the forefront of our customers minds through strong email campaigns, we saw return visits and continual conversions which drove revenue upwards dramatically during such an awful time.


    Tim L.

HubSpot Marketing Hub

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
The HubSpot Marketing Hub is a great option for people looking for a one-stop shop for marketing, including social media posts and ads. I absolutely love the landing page builder.
What do you dislike about the product?
The social media ads platform is very unforgiving. You can't edit the content of the ad after it goes live. Additionally, you can't edit just the mobile view of the landing page.
What problems is the product solving and how is that benefiting you?
We were looking for a stop-stop shop for our marketing program. HubSpot provides that and so much more.
Recommendations to others considering the product:
Better editing tools on social ads and landing pages.


    Public Relations and Communications

HubSpot Marketing Hub provides everything you need for marketing success

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
The Hub is completely integrated and extremely intuitive to use. It gives you a complete view of customers and prospects and their behavior on your site, Emails, blog posts, landing pages, work flows, social media -- all a snap to use and all integrated. The reporting is excellent and you have no excuse not to boost your marketing. HubSpot's customer service is superior and always accessible.
What do you dislike about the product?
It's tough to find something I don't like. My one nit might be that at this time you can't add ecommerce to landing pages.
What problems is the product solving and how is that benefiting you?
Marketing and lead generation. It has greatly increased traffic and leads to my website.


    Insurance

Pushing the limits of Landing Pages!

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
I'm a freelancer that works within Hubspot to create landing pages that have really become microsites and I love the ease of design manager, the multiple templates/modules available to create the most useful microsite based on each clients unique needs.
What do you dislike about the product?
I really haven't had any bad experience with using Hubspot so can't comment what I dislike at this time.
What problems is the product solving and how is that benefiting you?
Our clients are looking for a way to display quick information with landing pages and customized emails using smart rules to target different users.


    Real Estate

HubSpot is very flexible and support has been great

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
I like the flexibility of all the WISIWIG systems from website to emails.
What do you dislike about the product?
I have some trouble keeping contacts organized because they come in from so many directions. website, tickets, plug-ins
What problems is the product solving and how is that benefiting you?
Quickly adjusting the website to cater to changing times. Tracking contact engagement from marketing, via facebook plugin, emails


    Tom F.

HubSpot Marketing Hub - Nearly Sublime

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
We have a large sales team that understand the value of direct, non-marketing based emails that insinuate a personal touch, such as a rich text email with a simple reply to this email call to action. Using Mareeting Pro, you can use personalised tokens not just in the body of the email, but also from the senders address. Therefore once you've built your target lists using their 1000 customisable lists tool (unique to marketing hub), you only need to create one email, send to 10000 contacts, and HubSpot will automatically send it from person 'a' (using their specific business email adddress), with person's 'a' signature and their unique "Book a meeting with me here" link - that directly links to their O365 calendar which is also another great unique feature of M Pro.
What do you dislike about the product?
Big pay rise in between M Pro and Enterprise, certain features you'd really want as an "Add on" are only available in Enterprise.
What problems is the product solving and how is that benefiting you?
Mass email marketing with data analytics and fancy visualisation methods.
Recommendations to others considering the product:
They do a 10 week onboarding exercise, you get 1 hour every week to get the clever kids at hubspot to do whatever you want, make landing pages that are designed to match/link to your website that match your tone of voice, colour guidelines, brand guidelines etc. They are fantastic.


    Hospital & Health Care

Hubspot Marketing Hub - Ads

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
The integration with LinkedIn Ads has been great. Just started using it but find it valuable especially in using Lead Gen Forms.
What do you dislike about the product?
I have not been able to clone an Ads campaign in Hubspot like you can in LinkedIn which has been frustrating. Lack of A/B Testing in Nurtures has been unfortunate as well.
What problems is the product solving and how is that benefiting you?
We use Marketing Hub for all our email automation, paid social ads, and website hosting. Having everything in one place has been great.


    Anthony V.

Good platform, but with limitations.

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
Ads reporting & insights are advanced and Salesforce integrations helps streamline processes. Its user friendly and Hubspot's tutorials do help with an easy onboarding process. The step-by-step approach is very welcomed by our team when starting someone new.
What do you dislike about the product?
Limitations with Salesforce & Hubspot integration in terms of limiting / controlling which form activity syncs. There are some moments where a feature I think would be easy and intuitive is difficult to resolve. In additions, there are a lot of random bugs in the landing page builders and the requirement to customize CSS for specific landing pages which should be easily adjusted is frustrating. Our designers and developers are too involved at times for a platform that should be able to be managed entirely by a small marketing team. Also strongly dislike the fact that you can't split test a subject line with an audience smaller than 1,000. Sometimes our lists are but a few hundred people and we'd like to get a better feel for those small samples.
What problems is the product solving and how is that benefiting you?
Solving lack of synergy between sales and marketing tools. Having a place to keep all our marketing insights has also proven useful.