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    Education Management

Very useful marketing tool

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
I like the ease of sharing across multiple social sites as well as being able to send professional-looking email campaigns. I like the automated email functions and being able to easily see my analytics
What do you dislike about the product?
I wish when creating lists the search parameters were a little easier to define.
What problems is the product solving and how is that benefiting you?
Nothing that I can really think of.
Recommendations to others considering the product:
It's a great CRM. They all essentially do the same things, but having the help button right there to assist when you're stuck is a great feature.


    Carmo C.

All team connected in a fast and efficient way

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
All our team can access and see how are our MQLs and create actions for each different lead.
All the templates are easy to edit and to create unique emails and landing pages.
The customer support is always ready to help us at anytime.
What do you dislike about the product?
Its a process to connect with our CRM and field all the forms.
What problems is the product solving and how is that benefiting you?
I can follow each lead and give special treatment. All our team can have access to analytics data in the same platform


    GABE (GABRIEL) S.

Great for Marketing to new and renewing customers

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
The ability to send emails in mass with action items that trigger down the road with flows. It helps a lot with connecting with customers at a regular pace over a year.
What do you dislike about the product?
Could have more tools for Customer Success and renewal. More custom field options and event triggers based on a date or segment.I would like more automations with the zendesk triggers and more flow to and from stripe as well as more actionable goal setting where it pings a user when they need to do a task. If there was built in NPS score and a health report option to track current customers it would be super helpful.
What problems is the product solving and how is that benefiting you?
Helps onboard new customers and renewing customers through email automation. Also helps survey current customers when Zendesk tickets are closed.
Recommendations to others considering the product:
Give it a try it will help grow your business no matter the size.


    Zach G.

What to expect from HubSpot

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
My favorite thing about HubSpot is their support team and how quick they are to respond and help fix issues. I also like their email and landing page editors. They are really user-friendly which is a nice change in pace from previous Marketing Automation systems I have used. I also like that you are able to copy code for forms and paste them onto whatever system you use. For example, we WordPress and are able to set the forms up to be hosted by WordPress landing pages.
What do you dislike about the product?
My least favorite part of HubSpot is its scoring system. We have found it to be really difficult to work with and it has made our inbound lead marketing more difficult. This is really the only real issue that I have come across while being on HubSpot. One other issue that I have with HubSpot is
What problems is the product solving and how is that benefiting you?
I am trying to solve how to use its scoring system and the benefits of HubSpot are that I can do all of my marketing in place including social media postings. I have made some suggestions on their online forum on how I think they could easily solve the scoring system for the tier that my company has.
Recommendations to others considering the product:
If you need lead scoring as part of your marketing then I would make sure to talk to HubSpot about that and how their system works before you agree to switch to HubSpot from your current marketing automation system.


    Alina L.

Great interface and awesome functionalities for inbound marketing

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
The 360° view on the customer. HubSpot can be used from Marketing, Sales and Customer Service side. To have all data at one place, makes the daily life much easier!
What do you dislike about the product?
Some APIs for example for Social channels like Instagram could be improved. For example if you would like to use a gallery, you cannot do it via HubSpot.
What problems is the product solving and how is that benefiting you?
Get a better understanding of our customers and prospects. Increase sales requests.


    Rebecca S.

Revolutionises how I can market my company!

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
I'm in control and can make campaigns that can really make a difference to my organisation.
What do you dislike about the product?
That I don't have access to the entire site due to being an SME and budget restraints!
What problems is the product solving and how is that benefiting you?
Automation is streamlining how I work and other departments in our business. It allows me to free up time for my team to focus on customer service but also lead generation and conversion.
Recommendations to others considering the product:
Go for it. It will help you understand and make use of the data captured!!


    Information Technology and Services

Hubspot lover

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
Workflows are great, constant product updates as well. Love sequences with all my heart.
What do you dislike about the product?
Ads tool is not very good. Also would be nice if there was something like google tag manager for hubspot, I never know what tags are already inside hubspot.

One thing I hate with all my heart, is that when I add an & to the website url from workflows hubspot substitutes is for & , which makes the url no work. So I had to build and external service that fix it, but there's a lot of delay and maintenance

I also hate a couple things on the API: The get all contacts example works but it's awful. Why can't I get more than 100 contacts per request?? It makes my code take way more time, especially when we had 50000 contacts.

Also, why in the world does the create/update contacts api return a 404 when only one of the emails is not perfectly formatted? It makes the whole system stop working because of an edge case.

Also the design manager is crazy complicated to build anything relevant. Would love if I could host my react landing page on the landing page.

Also, it is not clear to me how I can integrate our signup for with hubspot without losing all the tracking
What problems is the product solving and how is that benefiting you?
Sales and email marketing, in general.
Recommendations to others considering the product:
Do it, it's by far the best system


    Tyler M.

Hubspot has helped out business scale without having to bring on additional resources

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
All of the automation tools that hubspot offers. It is basically like having another team of employees working for you when we use the workflow and sequence tools.
What do you dislike about the product?
Hubspot forms are not great. It would be nice to have an iphone widget that shows custom reports for management. Also, you cannot CC people on automated emails
What problems is the product solving and how is that benefiting you?
Marketing emails, internal notifications based on triggers, automating most of our online communication


    Adam M.

Swiss army knife for marketing tools - but you have to put the time into the setup

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
Integration with separate platforms such as Salesforce & LinkedIn ads manager is excellent for funneling leads through to a sales team. The lead scoring and automation make life very easy (once calibrated properly) overall when you put the time in you end up with the ability to have a 100% customized and partially automated marketing machine that does exactly what you need.
It gives a great single location to drive 90% of your marketing efforts through and I've yet to find a piece of activity that hasn't had HubSpot running through it at some point - either for tracking, distributing content or generating dynamic landing pages.
What do you dislike about the product?
There is a potential to over-automate some things and run away with your ideas a bit. Conflicts can happen with some of the things you build. So some research and training would be my recommendation. It can do a little bit too much and if you jump in without a plan you can end up creating a highly coupled system that becomes less and less agile the more you layer in.
What problems is the product solving and how is that benefiting you?
Lead scoring and categorization, insights into customer engagement through analytics and data cleanliness. Reducing the amount of extra and fringe tools in use and therefore consolidating our marketing spend into one main platform. One of the main problems being solved is agility - we can now quickly create pages and content without having to pull our main website apart or involve external agencies at a higher cost.
Recommendations to others considering the product:
Map out your entire brand architecture from an IT and technology point of view and think about what can be replaced or benefit from Hubspot being plugged in. Consider an operational approach to some of the elements such as 'what automatic mails would I like to send, what data is useful, where do I want the tracking etc...' and make sure you don't have other technology lying dormant in the background.


    Computer Software

A complete CRM

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
Hubspot has a lot of useful and relevant features for our business.
It is user-friendly and the support team is very reactive and friendly.
Hubspot Academy is very insightful, allowing us to learn more about Hubspot and its features as well as marketing automation and inbound marketing in general.
What do you dislike about the product?
Some features are missing.
Emails and landing page templates could be improved.
What problems is the product solving and how is that benefiting you?
We mostly use it for Marketing Email and Marketing Automation. It saves us a lot of time.
Recommendations to others considering the product:
Do not hesitate to contact the support team for any question. They are quick to reply.