What do you like best about the product?

I love HubSpot's ability to automate touches with a contact. Your sales staff can focus on closing the deal with serious contacts without having to do all of the warm-up work as well. Lists allow you to market to very specific contacts and interests. I also love that most fields are fully customizable. You can really make HubSpot work for what you need. There's no pre-set way to use it. The marketing emails are easy to work with and I love that you can run someone through communication sequences.

What do you dislike about the product?

Sometimes the workflows can be a little buggy, but luckily you can look back through the history to see where either you (or the workflow) have made an error.

What problems is the product solving and how is that benefiting you?

HubSpot has made it much simpler to track how our contacts are engaging with us all in one space. The integrations that work with HubSpot are pretty expansive. Where we used to create reports from multiple sites (EventBrite, Zoom, our old CRM, and others) we now have all that information located in one central place. This makes it easier to determine who is more likely to become a customer based on their interactions with us and our site.

Recommendations to others considering the product:

HubSpot is a tool to help you efficiently work. But you can't start out without a plan - you'll really need to nail down how you want someone to progress through lifecycle stages before you start putting in contacts. You can solve a lot of problems with HubSpot, but you'll need to really outline how you want it to work for you before you start importing your contact base.

What do you like best about the product?

The email features are easy to use and the filters for organizing contact lists is great.
Abandoned carts are effective with Hubspot.
Creating landing pages can be as simple or as complex as you want to make it.

What do you dislike about the product?

Would like to see more creative designs for email template options. There are limited designs.

What problems is the product solving and how is that benefiting you?

It's the most convenient all-in-one platform that our company has ever used. It includes everything from customer service messaging to abandoned cart flows. Prior to Hubspot, we were using several different platforms for customer service, assigning chats, email marketing, landing pages and other tools crucial to our e-commerce business.

Recommendations to others considering the product:

If your customer conversations and calls seem scattered and disorganized with your current platform, I highly recommend using Hubspot as an all-in-one customer service platform.

What do you like best about the product?

Combine all of your marketing efforts in one place.

What do you dislike about the product?

Not easy to make adjustments to the code. The template level vs landing page/email level adjustments are always a bit tricky. You end up wondering where you need to make the adjustment that you are looking for and then you may accidentally adjust multiple landing pages or emails at the same time.

What problems is the product solving and how is that benefiting you?

We have benefited most from the CRM features that cooperate easily with marketing platform features. No other system combines these things so easily.

Recommendations to others considering the product:

Just about anyone could benefit from HubSpot and just about anyone could use it.

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What do you like best about the product?

It's great to have all your contacts sitting in one place. It's allows for a smoother handover across teams - whether they're in sales, marketing, or operations. The marketing automation tools are extremely useful for moving customers along a funnel. HubSpot has allowed us to create highly-targeted campaigns based on customer journey and previous actions they've taken. It also provides a lot of data we can use to tweak our campaigns and constantly improve our marketing efforts.

What do you dislike about the product?

HubSpot's filtering and segmentation can be improved. It's still a bit topline, in my opinion. There are also some triggers and actions that are currently non-existent that would be great if they could implement them. Their reporting can also be a bit tricky and needs complex understanding.

What problems is the product solving and how is that benefiting you?

HubSpot allows all our teams and departments to collaborate with one another. There's transparency across our sales and marketing activities and our customers don't feel like they're being handed over from department to another. We're able to create highly-targeted campaigns by segmenting our audiences, and tailor-fit our communications depending on where our customers are in their journey.

Recommendations to others considering the product:

If you're considering HubSpot, I suggest signing up for a free trial to get a feel for the platform. While, a lot of the features are locked in the free version, you can then narrow down which tools would be essential for your business so you don't have the spend on the full enterprise version.

What do you like best about the product?

1 stop shop, most tools are easy to use.

What do you dislike about the product?

Editing landing pages has not been user friendly, though it seems to be improving recently

What problems is the product solving and how is that benefiting you?

Benefits would be having visibility into lead activity across email and landing pages allows us to prioritize our efforts

Recommendations to others considering the product:

Highly recommend taking advantage of training offers - you uncover a lot of ways to be more efficient or improve your existing usage. Team is knowledgeable, friendly, and helpful. And absolutely take the time to make sure things are set up fully and correctly before you start using; retroactively organizing or fitting to your needs can be time consuming and challenging.

What do you like best about the product?

The ease of social publishing, the calendar to see what's scheduled on all our social channels, the campaigns and dashboards to see how social media performs for each marketing campaign.

What do you dislike about the product?

Not being able to publish a video WITH a SRT file to Facebook and LinkedIn. And not being able to publish more than one image to LinkedIn.

What problems is the product solving and how is that benefiting you?

Social attribution. LOVE that we can prove the value of social media and show the data.

What do you like best about the product?

The logic and the setup is easy to learn and the analytics are amazing! We just initiated our first extensive workflow (multiple emails) and it has been really fun watching the response. I feel like we are cheating because it all happens automatically...lots of up front work, but then all of it magically happens!

What do you dislike about the product?

As far as the workflows go there is nothing I dislike!

What problems is the product solving and how is that benefiting you?

Automated lead engagement. Like I said before...it's magical!

Recommendations to others considering the product:

If you are using another software for CRM make sure to document the analytic tools that you currently use and make sure you can get similar information in Hubspot. There are lots of tools available in Hubspot, but not are included in all of the packages. Make sure you understand how many additional packages you are going to need to get your required analytics to understand all costs.

What do you like best about the product?

- the workflows (some features missing in my opinion, but overall very powerful)
- the API (it is very thorough, well documented, you can do pretty much anything with the HubSpot API)
- the webhook subscriptions (you can create an app that will subscribe to object events such as company/contact/deal created/updated/deleted and send them to the endpoint of your choice)

What do you dislike about the product?

- the nature of the Segment integration: it is object-based and not event-based, and the latter is the real strength of Segment because you can leverage real-time activity across all your tools. Also, as your CRM gets more and more developed, syncs to your data warehouse get slower (because it's rewriting all tables instead of sending identify, group and track calls).
- a couple of missing features in workflows: make calculations, compare values of different properties, append values to an existing list-like property.

What problems is the product solving and how is that benefiting you?

- we are handling our entire sales process in HubSpot, and automating it thanks to workflows and the many integrations HubSpot offers (Hull, Segment, Zapier)
- data enrichment: changing a property in HubSpot and sending that updated value to the rest of the stack enables us to have adjusted and up-to-date data if the formerly computed values need to be changed.

What do you like best about the product?

I love Hubspot because it allows me to customize and tailor the tool to exactly the needs of my teams and our efforts - but the UI remains intuitive and easy for my less-advanced users. The INBOUND Methodology is also central to the tool and its features so it's almost impossible not to see positive results in your efforts once you make the switch.. I Cannot Recommend Hubspot Enough!

What do you dislike about the product?

The Service Hub needs some love - it's a great tool and we use it for our customer service, technical support and internal help desks, but compared to the rest of the tools you can tell this is the newest tool... that said I've talked with our Customer Success Manager about the Service Hub's roadmap for 2020 and I'm really excited about where this tool is going!

What problems is the product solving and how is that benefiting you?

Literally, you name it. Basically Everything!
Benefits -- well, we've basically transformed the way we do business thanks to this tool. Spending the time to get your hub set up and thinking through things from a high-level allows you to solve just about any problem you can think of with this tool. I know I sound crazy, but this tool is unbelievable and has been instrumental in giving us an edge over our competition!

Recommendations to others considering the product:

If you're thinking about it... the answer should be yes. Embrace the onboarding and get ready to feel like a superhero - this tool will change the way you work for the better.

What do you like best about the product?

Asking me to describe what I like best about HubSpot would be like asking me what I like best about a piece of good pizza. This software isn't that chain restaurant pizza. No, this is the NYC Italiano of pizza made in an original brick oven by a guy named Antonio D'Benedetto. He knows your name, and how you like the pizza well done, but not burnt with EXTRA Pepperoni and fresh pepperoncini peppers on the side.

This software is a complete game-changer for any business. I literally told my company if they even think about replacing/getting rid of this program I would jump ship and look for a marketing job at HubSpot (HS call me ;) ).

Just to give you some background on myself and my company...I work for a company called Singer Equities. I am the only marketing person on the team. Our parent company owns 15+ platform companies that all have their own logos, ideas, etc. They ALL have a website, social media account, literature requests, sales team, etc. And the same online goal...to be #1 on Google ( -_'-).

I spent 2-3 days out of my workweek creating reports through LinkedIn, Facebook, Google, just trying to read through it and come up with a content strategy. It was nearly impossible. And then add to that, that the leads from a website were just being lost in oblivion with no tangible ROI. Getting an ROI on marketing tactics is hard enough already, but add a missing data set and you are faced with an impossible task.

Those were the dark days. Ones where I questioned my career choice and life choices. Then came in HubSpot. And me begging my boss to PLEASE PLEASE PLEASE get this software.

We started out with the marketing Hub and it was like that moment in the Wizard of Oz where you go from a sepia tone film to vibrant color. Everything was there, connected, and OMG IS THAT A PROSPECTING TOOL?!?! I was so overwhelmed, but happily so because now I had ALL the tools I needed to NAIL the HELL out of marketing. AND I didn't need to break my neck trying to look in 15+ directions.

"Gabby you need to schedule 15+ LinkedIn Posts"

HubSpot's gotchu with its Social Media Automation (Twitter, LinkedIn, Facebook, Instagram)

"Gabby you need to send out this email promo to this platform, but not this platform"

HubSpot's gotchu with the ability to segment lists by brand, company, persona, muffin preference.

"Gabby you need to export a report on all the form submissions for the last quarter"

HubSpot's Gotchu with an exporting tool...you can do FULL submissions or just Export the Deal info.

I could list more examples, but I hope you get it.

I've gone to the HubSpot training and actively watch the online webinars and classes and share them with my colleagues that are diving headfirst into the sales tools (WHICH ARE AWESOME BTDUBS). If you are looking at this software and questioning if you can see any benefit from it, then you need to really look at yourself and your business and ask yourself this: "Do I know more than 2 MIT graduates that LITERALLY WROTE THE BOOK on Inbound Marketing?"

If you say "yes" to that then get to work making an alternative to HubSpot. Say hello to HatchBuck and Nextiva while you are there...meanwhile, the rest of us will continue to create relationships with our ever-growing customer base while the rest try and catch up ;).

What do you dislike about the product?

Every time I say I dislike something...ya'll just fix it anyway. Right now...I think my biggest complaints are that as a Super Admin, I would like more control over my user's accounts. These guys aren't tech-savvy...so I want to constrict their experience to the bare minimum. Not to say they won't grow and learn, but I would just prefer that I be able to set up their default views and notifications.

I would also like the ability to schedule webinars using my meeting link with more than one person at a time. Just like having a checkbox that if you include that this is a webinar meeting, that timeslot can have more than one person. I use uber conference though, so I wonder if that is what the problem is.

The calendar is awesome, but I'd really like to be able to see more of the things I schedule on their like meetings and apts. I think it would be great to have a view of what my sales-people are doing so I can reference the calendar and just send out a marketing email based on appointments.

What problems is the product solving and how is that benefiting you?

Omg....I wouldn't even know where to begin. My overall review covers how much this software has helped me alone. I'd like to get more personal about what it's done for me as a marketer. Using HubSpot I feel like I can love what I do. I can get excited about my work and where marketing is going.

I've always wanted to be involved in technology. And using this software makes me feel like I am at the forefront of innovation.

Recommendations to others considering the product:

Trust me. I know software salesmen are more aggressive than used car salesmen. Typically they will tell you whatever you want to hear when it comes to shilling out a product.

I am not being dramatic (though I love being so) when I say that this program can do everything it promises to do. And it might look a little pricy, but if you use it right, it will LITERALLY pay for itself.