Marketing Hub Professional
HubSpotReviews from AWS customer
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Much better automation than Salesforce, tradeoff.
What do you like best about the product?
I like the ability to automate tasks within Hubspot. The ability to track phonecalls, emails, and conversations between clients and coworkers is fantastic.
What do you dislike about the product?
I disliked the lack of fields for accounts within contacts and companies. It is very little in comparison to Salesforce, making it hard to store all data necessary for proper consolidation.
What problems is the product solving and how is that benefiting you?
Tracking and responding to email chains are very handy. The ability to see who has looked at what email, who has responded recently, or who has not responded at all.
Simple & Easy to Use
What do you like best about the product?
Most helpful feature is how easy it is to use. From reporting and validation rules all the way to workflows, it is very easy to pick up and get going.
What do you dislike about the product?
There are times when I want to do cross reporting and the functionality is limited. For example, when I want to report on either Contacts OR Deals, it only lets me see Contacts with Associated Deals, or the other way around. Maybe I'm doing it wrong, but that's one of the small hiccups I've encountered.
What problems is the product solving and how is that benefiting you?
Process automation is the biggest thing we have achieved. It makes the whole process smoother and lessens the amount of manual work that needs to be done throughout the business cycle.
Recommendations to others considering the product:
Definitely a good tool if you are starting out and have not used CRM systems before. Before you dive into a contract with another CRM tool, Hubspot is a good easy measure to see exactly what your business needs are in terms of Marketing Automation and CRM, and it can lead you to either upgrade your package or look for the right features on other platforms.
Love HubSpot's social media tool
What do you like best about the product?
I like that I can schedule all of our posts ahead of time for all of our different pages. Also, the reporting feature keeps improving and is helpful for me when sharing our analytics with our management team.
What do you dislike about the product?
Currently, you can't share a document on LinkedIn through HubSpot
What problems is the product solving and how is that benefiting you?
I have saved a lot of time using one portal to schedule all of our posts. It helps when we have our marketing staff out of the office so we can schedule posts ahead of time.
Feedback on Marketing Hub for Large Businesses
What do you like best about the product?
Through HubSpot Marketing Hub we have been able to automate almost all parts of our digital marketing efforts. Social media scheduling has been a particularly important resource for growing our audience because it gives us the ability to post even when not in the office. The Drag and Drop landing page builder that is currently in beta is also a HUGE time saver.
What do you dislike about the product?
the poor image quality when posting graphics has made us rethink our use of the platform. HubSpot automatically resizes all images in order to maximize speed when posted but the image quality is drastically reduced in this process. There is a work around for this issue in the landing page editor but not in the social media scheduler.
What problems is the product solving and how is that benefiting you?
The automation tools for social media scheduling, email marketing and drip campaigns, and workflows to streamline our integration with Salesforce have been integral to our digital marketing strategy.
Recommendations to others considering the product:
The native integrations and the number of resources provided within the platform makes HubSpot an excellent across the board solution. The email marketing platform is very robust and the workflow tool allows the user to automate basically all of your digital efforts. There are some issues with quality but HubSpot is constantly trying new beta tests and improving on the product.
Convenient Social Media Scheduling Tool
What do you like best about the product?
I love how easy it is to schedule posts in advance via HubSpot. Because I manage so many different social media accounts on so many different social media platforms, posting one thing at a time would take forever and waste so much time. Instead, I am able to very clearly map out all of an account's posts weeks in advance. I also love that I can post duplicate content on multiple Facebook or Instagram accounts at the same time. One of the best features of HubSpot's social media scheduler is that it shows you what times already have a post scheduled on any given day. This helps prevent conflicting posts at the exact same time on an account and ensures I am scheduling posts throughout the day to maintain engagement on the account in question.
What do you dislike about the product?
There are a couple drawbacks to HubSpot's social media tool versus other scheduling tools. First, you cannot post image carousels (multiple images in one post) to Instagram via the HubSpot platform. This limits what we can do and limits our ability to easily test different post types to see which ones perform the best. I've also notices that sometimes the formatting of a post caption in HubSpot does not show up correctly once in the caption on the actual platform's post. For example, sometimes I will type multiple lines or paragraphs on an Instagram post, but all of the spaces between lines get removed once it has been published on the social media platform.
What problems is the product solving and how is that benefiting you?
I have been able to do a lot of social media testing via HubSpot. The analytics tools and exportable reports allow me to dig into the data to determine all kinds of performance metrics like the best days and times to post for the most engagement.
Recommendations to others considering the product:
Whenever possible, try to compare and contrast different social media scheduling tools via free trials before you commit to paying for one. That way you can be confident you are getting everything you need and that you can work around any potential limitations.
Makes scheduling social so much easier and less time consuming
What do you like best about the product?
I hated having social on a different platform, but the new socail options in hubspot allow us to do that now. the new tools for the editing of photos is great! and I love that I can now add video. Makes scheduling so much easier. I love email marketing and list options. reports are pretty thorough, gives me a nice overview of analytics. Design tools are getting better.
What do you dislike about the product?
I wish it was easier to go from draft to posting multiple platform posts instead of cloning and deleting original. right now it saves the draft and often I forget I already scheduled. design tools are still not the most intuitive. I wish it was easier to create and modify templates, not sure why it is still so difficult.
What problems is the product solving and how is that benefiting you?
It is much easier to schedule our social media within hubspot than it used to be and I love having it in the same place as all my other stuff. I need to use campaigns better, but that's just our internal limitation. we are able to work between sales and marketing better now that we are all on one system. I love having a sales team that also love to use hubspot. All our data and lists in the same place helps us work together better.
Recommendations to others considering the product:
try it. It's not a fit for every business, but if it is a fit for you it is the best most comprehensive tool you will find.
Hubspot - Efficient and Worthy
What do you like best about the product?
I love the HUG meetups! Every Quarter we attend an informal gathering of other Hubspot users in our area. We get to network, learn new techniques and really just have a nice time with peers! I love attending these, and bringing new colleagues with me each time.
What do you dislike about the product?
There aren't many things I don't like Hubspot is easy to use and makes my job as a social media manager SO MUCH EASIER. I can schedule really far out in advance, and manage everything with one little tool. Overall though, I don't have any complaints.
What problems is the product solving and how is that benefiting you?
We are slowly but surely resolving the communication issues between sales and marketing with Hubspot. The fact that both of our teams can view and work together in one place is extremely beneficial.
Recommendations to others considering the product:
Hubspot is an extremely effective and easy to use tool for getting multiple departments together. The communication aspect of Hubspot is perfect for small teams, steadily growing companies, and even large corporations.
Great tool with a lot of power
What do you like best about the product?
That everything is tied together- I can email someone, then target social ads to those that clicked on something in that email and customize a landing page for those same people.
What do you dislike about the product?
We have the Marketing Hub, which makes doing anything with payment difficult. We still haven't worked out how to work around this and attribute $ in to their HubSpot contact record, which makes ROI pretty difficult to determine.
What problems is the product solving and how is that benefiting you?
We able to automate some reminder emails, which saves our team a lot of time. We've also seen an uptick in open rates in our newsletter.
Recommendations to others considering the product:
Make sure you have a plan to integrate with an existing database if you plan to keep it, we are not suing HubSpot as a database of record and are still working on how to share information between the two systems.
Easy to Use Tool
What do you like best about the product?
I like how easy it is to use HubSpot. Anytime I have questions, their support is helpful. Chat support is always my go to everyone is helpful and it just auto creates a ticket if you step away or take too long to respond so your conversation is never "lost".
What do you dislike about the product?
With how easy of a tool to use and understand, it's also got some limitations. Our IT team creates a lot of custom APIs for integrations and that is great but if a smaller team didn't have this bandwith, it might be extra limited. However, all tools have limitations so it's something to be aware of to fully check out before buying.
What problems is the product solving and how is that benefiting you?
We're solving sales tracking and marketing tracking problems by having information all in one place.
Recommendations to others considering the product:
Its a cost effective solution for small companies and mid market companies that want to make sure all their data is in one spot and talks together between sales and marketing.
Hubspot is great for social media management, monitoring, and reporting.
What do you like best about the product?
I love it's scheduling tool. You write a post for LinkedIn and attach the creative. When you click on the Twitter icon, it automatically begins a new post for Twitter with the same copy and creative from your previous post. While I usually change copy for different platforms, the fact that it carries over the image is very helpful. And it's scheduling works well, suggesting times or allowing you to enter a custom posting time.
I also love the ability to set up social streams. I can keep an eye on Twitter hashtags, mentions of our brand name, and the use of key words within our industry.
Competitor streams is also very nice. I like that I can see engagement stats (in form of a percentage) when viewing competitor streams. It helps me gauge my effectiveness against some bigger players in the industry.
The ability to manage multiple accounts is also useful (brand accounts, exec accounts, etc.). I love being able to seamlessly switch back and forth between the two. It saves me a lot of time.
I also love the ability to set up social streams. I can keep an eye on Twitter hashtags, mentions of our brand name, and the use of key words within our industry.
Competitor streams is also very nice. I like that I can see engagement stats (in form of a percentage) when viewing competitor streams. It helps me gauge my effectiveness against some bigger players in the industry.
The ability to manage multiple accounts is also useful (brand accounts, exec accounts, etc.). I love being able to seamlessly switch back and forth between the two. It saves me a lot of time.
What do you dislike about the product?
Reporting could be better. It's good as it is, but I wish I could get more granular with social media reporting.
I am also not a huge fan of how I am not able to tag users in LinkedIn. I understand that it's not really up to Hubspot, as LinkedIn does not allow user tagging, but it's an undeniable negative when using the feature. Tagging other users is extremely important in some cases, and the lack of this feature forces me to go on the platform itself to post. Not the worst thing, but it takes me out of the flow.
I am also not a huge fan of how I am not able to tag users in LinkedIn. I understand that it's not really up to Hubspot, as LinkedIn does not allow user tagging, but it's an undeniable negative when using the feature. Tagging other users is extremely important in some cases, and the lack of this feature forces me to go on the platform itself to post. Not the worst thing, but it takes me out of the flow.
What problems is the product solving and how is that benefiting you?
I'm able to schedule posts all at once so that I can focus on other job duties. It's great, and it's reliable. I never have to double check Hubspot to make sure that it worked properly.
Recommendations to others considering the product:
If you're team is on the smaller side and you are worried about bandwidth, Hubspot is perfect for managing multiple facets of marketing all in one place.
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