Marketing Hub Professional
HubSpotReviews from AWS customer
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Easy to navigate and build marketing programs
What do you like best about the product?
The onboarding process when transitioning to HubSpot is great. You have the support of a dedicated consult to assist with your issues, map your onboarding timeline and checkpoints, and make sure you're on the right track. There are a lot of other positives with HubSpot, including easy drag-and-drop email builder that's fully responsive, simple contact management structure, and great social integrations for publishing and ad management tying back to a campaign in HubSpot.
What do you dislike about the product?
The folder organization across the different areas of HubSpot need standardization. Some places, you can only have one top level folder, other areas you can have folders within folders to organize your assets. The biggest downside is when you first enter that asset area, you aren't able to stick to the folder view; you hit the full list of assets and need to manually toggle to folder view. Also, cloning assets does not put the asset in the same folder you're cloning from, so you need to go back to the root and move the newly created asset.
What problems is the product solving and how is that benefiting you?
Hubspot has helped us consolidate our martech stack and the data structure is far better and easier to work with than some alternative products. This allows our organization to segment our campaigns far better, employs easier automated workflows, and makes us more efficient with such a lean team.
Recommendations to others considering the product:
Make sure you understand the various enterprise levels of HubSpot to ensure you're getting all the features you need.
A detailed yet complete tool for marketers
What do you like best about the product?
The thing I appreciate the most about Hubspot is the possibility to automate marketing actions in an efficient and intuitive way. Especially regarding marketing emails, the fact of being able to track performances and user's behavior is great.
What do you dislike about the product?
In some cases, mainly regarding workflows, I do feel the need for an easier way to create multiple scenarios (branches for example) without having to repeat the conditions every time. Also, clear properties to track utm parameteres would be much appreciated.
What problems is the product solving and how is that benefiting you?
With Hubspot, I am managing all the email marketing automation being able to use a variety of workflows to address all the different kinds of contacts we acquire. I feel I can spend less time on making sure everything's working fine and focusing more on optimizing performances.
Hubspot really supporting our business
What do you like best about the product?
The ability to understand our leads better, enabling us to engage with them at the correct time and stage within their purchasing journey. The tools that Hubspot furnish us with, allow us to connect with our customers at different stages of their journey.
What do you dislike about the product?
Projects could be expanded upon. We would like both tasks and projects to be available in one area, also the ability to minimise the project categories hiding subtasks until selected. Also, we would really benefit from a priority tool for both tasks and projects.
What problems is the product solving and how is that benefiting you?
We have seen huge benefits from every area, internal workflows are a great tool enabling us to progress deal stages and trigger tasks within those stages, enabling us to keep customers well informed at each stage as work is being prompted internally, keeping both internal teams and external client better informed and communication clear.
Excellent platform
What do you like best about the product?
It's really easy to use, unlike many other platforms.
What do you dislike about the product?
I wish there was a few more integrations, such as a direct integration with LinkedIn. I also would like a tool that made it easier to bulk de-duplicate companies.
What problems is the product solving and how is that benefiting you?
We use HubSpot to track our sales journey and it makes it very easy for our sales team to keep track of everything in one place. The sequence automation and other tools make the whole process smoother.
Recommendations to others considering the product:
It's a great, easy platform to use and I would recommend it to other businesses.
All in one platform
What do you like best about the product?
We can have everything on one platform. We are able to share information between departments and also with clients from a centralized tool. For the marketing department is a huge tool to organize, implement and develop new strategies andto automatize everything. Also the posibilities of controlling campaigns are diverse.
What do you dislike about the product?
In a company with more than 200 contacts in HS the need of space is a must and in our company we are missing some space, wich makes the CRM go slow and making us lose time creating lists or doing things that require more use of the space. Also we would love to be able to personalize more and create different types of contacts and treat them different.
What problems is the product solving and how is that benefiting you?
We are solving the automatization of all campaings, the integration with other tools that saves us a lot of time. The control of the campaigns. It's really important for us to have all the information available and having the possibility of create dashboards that shows us in real time how a campaign is affecting our contacts is really usefull.
Recommendations to others considering the product:
It's a easy and perfect platform to have anything controlled inhouse.
Professional Digital Marketing for everyone!
What do you like best about the product?
If you are someone without a degree in digital marketing, but passionate about the field and actively conducting business relying on such processess - HubSpot is the place to go.
Not only they provide efficient and easy to use tools and functions, but they also occasionally invite users to attend web-based workshops and provide access to a large database of tutorials / lessons to make the most out of the tools available.
Not only they provide efficient and easy to use tools and functions, but they also occasionally invite users to attend web-based workshops and provide access to a large database of tutorials / lessons to make the most out of the tools available.
What do you dislike about the product?
There could be some improvements on e-mail builder. For example, it took me quite a while to get a custom email template to work across most important email clients, and it would be nice if HubSpot could provide some tools to take this workload away.
What problems is the product solving and how is that benefiting you?
The platform allowed me to generate a large number of leads through the use of landing pages containing gated content which would be automatically provided to the viewers of the page.
Recommendations to others considering the product:
Always sign up for the free workshops advertised via email by the HubSpot team.
Not only such training enhances your knowledge of the latest digital marketing technologies but it also allows you to find out more about the actual HubSpot services and how to make the most of them within your organizations.
Not only such training enhances your knowledge of the latest digital marketing technologies but it also allows you to find out more about the actual HubSpot services and how to make the most of them within your organizations.
Measurable innovation, tangible benefits: the perfect tool in your digital marketing strategy
What do you like best about the product?
Workflows and your perfect support. Thanks to Tiziana Volpe, of your HubSpot team I solved any doubts and improve the strategy step by step.
What do you dislike about the product?
I think you can improve the UI/UX of templates tool and to study how to make easier the follow up template email. Please, review also the subscription dropdown (at now you view all subscriptions active or not in the dropdown: too much confused).
What problems is the product solving and how is that benefiting you?
It's the best tool for Marketing Automation strategy
Hubspot Workflow Review
What do you like best about the product?
I love how intuitive Hubspot makes the process of building out a workflow to be. I have had little trouble training new hires with how to build and implement workflows. I also like the feature that allows you to create a list of people who will be affected by the workflow before turning the workflow on. I find this to be a nice touch for ensuring eveything is correct before turning anything on 'live'.
What do you dislike about the product?
I really dislike that there is no testing environment. Outside of having a list of contacts, there is really no way to truly know how the workflow is going to impact your account without turning it on. Sometimes a workflow will affects thousands of records so it is impossible to click into each profile/record to see if that particular individual should in fact be affected by the workflow OR if you need to go back and make tweaks before turning the automation on.
What problems is the product solving and how is that benefiting you?
Our automations have been able to save a lot of time in terms of when email goes out to prospects.
Very advanced, user friendly platform with great customer support!
What do you like best about the product?
Marketing Automation tasks often get very complex but I am relieved that I get to use Hubspot which is such a user-friendly too with great UI & UX. The platform is very intuitive and the ease of use allows not only to execute the tasks at hand but also discover new, more insightful ways to reach a potential audience.
And when you do reach a roadblock - customer support is always there. The support team is very patient, professional and has ton of knowledge. They've got your back!
And when you do reach a roadblock - customer support is always there. The support team is very patient, professional and has ton of knowledge. They've got your back!
What do you dislike about the product?
I hope that the Product team will keep improving the existing integration with Salesforce. While it does the job for the most, we still tend to run into some blockers.
What problems is the product solving and how is that benefiting you?
Hubspot not only provides a lot of insight to generate new leads but also helps us nurture existing leads through their workflow tool. It's really amazing how powerful the tool is and what you can create.
Easy platform to achieve marketing success
What do you like best about the product?
My favorite thing about HubSpot is that it makes it very easy for a user to gather analytical data to make optimizations on your marketing campaigns quickly.
What do you dislike about the product?
The only thing I dislike about HubSpot is that you can't see what social posts converted new leads. It just provides you with a general idea of which platform engaged new contacts.
What problems is the product solving and how is that benefiting you?
At my company, we are focused on data-driven results. HubSpot makes it easy to quickly see what's working, what's not working, and make updates based on actual performance rather than theory.
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