Marketing Hub Professional
HubSpotReviews from AWS customer
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Great Experience with HubSpot
What do you like best about the product?
HubSpot is a great Inbound Marketing tool that allows a marketing team to make an impact with ROI. Our team loves the features of Email, Landing Pages, Automation, and Forms to help increase lead generation. The analytics reporting is extremely powerful and is essential in monthly reporting for our company.
What do you dislike about the product?
There isn't anything our team dislikes - there are some tools we don't utilize with our current strategy - but for the tools we use - everything is excellent - and we value the continuous enhancements.
What problems is the product solving and how is that benefiting you?
We primarily leverage HubSpot to generate leads, distribute content, automation, and improve our SEO.
Recommendations to others considering the product:
Highly recommend this inbound marketing tool for those looking to grow their business, increase leads, enhance communications, and enhance and improve their SEO.
Good for startups
What do you like best about the product?
The best aspect of hubspot is the integration with marketing and sales. It naturally progresses leads from cold to MQL to SQL and there isn't much siloing between departments
What do you dislike about the product?
I wish it was more based on company cards then contact cards. There are also a lot of errors and speed issues during key points of the quarter.
What problems is the product solving and how is that benefiting you?
Increasing our marketing efforts have been simplified by hubspot. And creating a streamlined marketing to sales funnel has been a key development from HS
Recommendations to others considering the product:
If you can afford Salesforce, that is the best. HubSpot is a good temporary fix while you save up for SF. It's efficient and user-friendly. But you'll encounter plenty of delays and errors.
Hubspot
What do you like best about the product?
I like a lot of different features in Hubspot. I like that you can use a template to build your own email, or be able to paste in your own code. I also like the CTA function and being able to host images through Hubspot.
What do you dislike about the product?
I think there needs to be a better way to make changes in the HTML in the Hubspot Template. It used to be super easy to make changes in Hubspot, but now I have to put the code into dreamweaver to make changes.
I also don't like that there isn't a specific way the lists look once they are processed. I like the old way where the lists were green if they were processed and yellow/orange when they were processing.
I also think there should be a feature where you can click a button and add a number of people to tak away from a list. If you only need an email to go to 5k but the list is at 10k it would be great if there was a way to "take away" 5k off the list. This would result in not having to export, make the list smaller and then reimport.
I also don't like that there isn't a specific way the lists look once they are processed. I like the old way where the lists were green if they were processed and yellow/orange when they were processing.
I also think there should be a feature where you can click a button and add a number of people to tak away from a list. If you only need an email to go to 5k but the list is at 10k it would be great if there was a way to "take away" 5k off the list. This would result in not having to export, make the list smaller and then reimport.
What problems is the product solving and how is that benefiting you?
- We always hit out list limit, which is frustrating.
- When cloning and changing the name of the email it hasn't been saving properly. on the email screen, it shows the old name, but when you're in the email it shows the correct name. It makes it confusing and is a waste of time continuously having to check to make sure you are in the right email.
- When cloning and changing the name of the email it hasn't been saving properly. on the email screen, it shows the old name, but when you're in the email it shows the correct name. It makes it confusing and is a waste of time continuously having to check to make sure you are in the right email.
Recommendations to others considering the product:
Make sure you find nameing conventions that work well and stick to using them so you can find things with ease!
Great product
What do you like best about the product?
It's easy to use and track tasks for my whole team. We moved to Hubspot from Zoho and the difference is like night and day. We were struggling to keep track of tasks for the services team along with our sales team and now we can seamlessly view what each department is working on.
What do you dislike about the product?
Honestly, I don't have anything I dislike. It's been such a huge improvement for our team.
What problems is the product solving and how is that benefiting you?
It's been incredibly beneficial to get my entire team on the same page. As mentioned above, we are able to now track tasks across departments, as well as view client information in an easy way.
Recommendations to others considering the product:
If you are using multiple tools to track clients or things in your business, you need Hubspot for an all in one tool.
Intuitive Interface
What do you like best about the product?
I like having all the tools in one place. I can see where I am at a glance (almost). The training modules are very good and you can go in at a basic level and go as deep as you wish to, or need to.
The hubspot chat support is extremely good. If you need to know something it's likely you're right in the middle of creating so you need the answer right now (if the creation is something difficult to put down). Of the many chat tickets I've opened, I've only been disappointed on one occasion.
The hubspot chat support is extremely good. If you need to know something it's likely you're right in the middle of creating so you need the answer right now (if the creation is something difficult to put down). Of the many chat tickets I've opened, I've only been disappointed on one occasion.
What do you dislike about the product?
The sidekick add-in logs out and you don't have any notification. Sometimes modules don't do what they say they do and you don't know this and believe your learning is not sufficient or your skills not up to the tasks. It's difficult sometimes to unravel which it is. It's not always me!
What problems is the product solving and how is that benefiting you?
The platform gives the a team-wide view. Nothing is going to slip through the cracks!
Recommendations to others considering the product:
You can find your way around using the free version until you're ready to go all in. Once you are all in I think it would be a huge task to leave - but we don't believe we will. It's a superb online tool and you can get right to the design elements yourself. There is quite a learning curve with the design but I've found hubspot support to be very good here.
HubSpot makes my life easier, but it still has room for improvement
What do you like best about the product?
I love the friendly user interface yet robust back end and automation capabilities of the platform. The email and landing page designer are very intuitive as well. I appreciate the community and fully available support when I need help on certain things.
What do you dislike about the product?
The integration with Salesforce can be difficult to manage, especially because HubSpot only uses Contacts, and only sees certain objects and not others. The reports tools could also be better - This might be a fixable problem, but I can't report on a group of contacts based on OR logic, it has to be AND logic. Attribution could also be improved.
What problems is the product solving and how is that benefiting you?
We use HubSpot for lifecycle/buyer's journey management, maketing nurture automation, landing page design, emails, data management with workflows, integrations with other platforms, ads, social posting.
Recommendations to others considering the product:
Don't expect to use this as an email blasting tool, or an outbound lead prospector. It is used best when fully committing to the inbound methodology. Invest in a HubSpot partner agency if you can't handle everything in house.
The king of marketing
What do you like best about the product?
It is an excellent tool that allows us to analyze all our pages, send emails, and have an organization of our social networks and create more efficient publications, which has improved our campaigns and optimized our investment resources.
What do you dislike about the product?
We have not encountered any major problems, to date.
What problems is the product solving and how is that benefiting you?
It helped us greatly with the management of our publications on social networks and email marketing, which has allowed us to improve our marketing and social media results
HubSpot made our processes more efficient
What do you like best about the product?
I like the simplicity of using HubSpot, and how they care about their customers' success by providing training, events, workshops and a wide variety of high-quality content.
The amount of third-party integrations is also very remarkable.
The amount of third-party integrations is also very remarkable.
What do you dislike about the product?
Their sequence reporting is definitely one of their main opportunities for improvement.
What problems is the product solving and how is that benefiting you?
Before we came across HubSpot, we used to perform manual tasks to keep our leads up to date, which was extremely tedious. Currently, 80% of these tasks are performed via workflows, eliminating friction between the marketing and sales teams.
Making improvements over time
What do you like best about the product?
Process for sending out marketing emails
What do you dislike about the product?
Filtering isn't always accurate; no easy way to deal with duplicate companies & contacts being created; constantly losing functions or data due to crashes
What problems is the product solving and how is that benefiting you?
Interrupts workflow currently with filtering issues
This Changed How We Do Business
What do you like best about the product?
This is the most intuitive software out there for CRM, marketing automation, sales pipeline management, and even online marketing and ticket processing. It puts everything you need to track regarding your prospects, clients, and their experiences in one place. Everything is easy to access and integrations are plentiful. I love that I can create a landing page, the form that goes on it and make sure contact records are updated/created as needed... all in one place. It is marketing magic.
One of my favorite features is the integration with Zoom through a simple, 3-step workflow. I've been able to run several webinars a month, single-handedly, because of this integration feature on HubSpot. It's great that I can create everything I need for webinar registrations, attendance tracking, and follow-up, ALL within the HubSpot platform. We've developed a wonderful system to create lists for all webinar registrants, and then I manually mark all attendees on their contact records after the event so that we can look at a contact record and know what webinars they attended. It's been wonderful for ensuring all interested attendees get follow-up and helps us know what influences our sales, as well.
The social media integrations are also fantastic! I write all our content a month in advance and schedule it all through HubSpot in bulk. That way, I never have to worry about posting day-by-day, and all my social media content is in one place to reference. The calendar feature is an added bonus. I like being able to see at a glance what is posting when, and it helps me identify potential gaps in our content scheduled. The ease of adding images, and the availability of stock photos, is also wonderful. And then when I'm creating my end of the month reports, I'm able to pull up the analytics directly in HubSpot and pull all the numbers I need on each of our social media platforms, right from the CRM.
One of my favorite features is the integration with Zoom through a simple, 3-step workflow. I've been able to run several webinars a month, single-handedly, because of this integration feature on HubSpot. It's great that I can create everything I need for webinar registrations, attendance tracking, and follow-up, ALL within the HubSpot platform. We've developed a wonderful system to create lists for all webinar registrants, and then I manually mark all attendees on their contact records after the event so that we can look at a contact record and know what webinars they attended. It's been wonderful for ensuring all interested attendees get follow-up and helps us know what influences our sales, as well.
The social media integrations are also fantastic! I write all our content a month in advance and schedule it all through HubSpot in bulk. That way, I never have to worry about posting day-by-day, and all my social media content is in one place to reference. The calendar feature is an added bonus. I like being able to see at a glance what is posting when, and it helps me identify potential gaps in our content scheduled. The ease of adding images, and the availability of stock photos, is also wonderful. And then when I'm creating my end of the month reports, I'm able to pull up the analytics directly in HubSpot and pull all the numbers I need on each of our social media platforms, right from the CRM.
What do you dislike about the product?
The landing page creation in HubSpot is clunky and outdated. It's difficult to switch back and forth between templates and a new landing page to get it just right for the content you want to use. And you have to be a coder to edit the templates. HubSpot could take a few tips and tricks from Unbounce in this arena. If they improved their landing pages, I would have no complaints about the software.
Another improvement that could be made is the addition of a tagging system for all contacts. Right now, we much segment leads with property values. It would be wonderful to be able to tag them at different stages to make it easier for us to create workflows based on their experiences and our communications with them on an individual level. This would help us create custom workflows based on a manual tagging system by our sales team. They would be able to tag contacts they are working with so that those individuals get put into the best possible follow-up funnel. I think this would help us improve our prospect and client communications and allow for further customization with follow-up and the prospect experience.
Another improvement that could be made is the addition of a tagging system for all contacts. Right now, we much segment leads with property values. It would be wonderful to be able to tag them at different stages to make it easier for us to create workflows based on their experiences and our communications with them on an individual level. This would help us create custom workflows based on a manual tagging system by our sales team. They would be able to tag contacts they are working with so that those individuals get put into the best possible follow-up funnel. I think this would help us improve our prospect and client communications and allow for further customization with follow-up and the prospect experience.
What problems is the product solving and how is that benefiting you?
Before we implemented HubSpot, the sales pipeline was being tracked through Dynamics, which is basically just a glorified spreadsheet. The sales team was using this for HUNDREDS of clients, and the marketing team had no idea what any of our prospects and clients were experiencing in that sales funnel. Complex reports were created manually, often taking hours to complete each month to submit to the executive team. Now anyone can login to HubSpot, look up a contact, and see exactly where they are in the process and what communications they've received from our team. We've created all the custom reports we need, and these are updated in real time for us to pull whenever we need them. We are saving our team HOURS of back and forth communication on contacts and adding levels of insight to our buyer journey that we couldn't see before. It's revolutionizing our marketing and sales efforts and bringing us fully into the 21st century.
Recommendations to others considering the product:
If you want to build a company that communicates in a way that buyers expect with modern technology, start with HubSpot. It is an investment that saves you and your team time and money. It also gives you all the tools your business needs to grow.
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