MoEngage (IN)
MoEngageExternal reviews
521 reviews
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Efficient Notification with Room for Improvement
What do you like best about the product?
I use MoEngage for push notifications on different events, like engaging users, sharing updates, and transaction messages. I like the user segmentation and campaign automation since they simplify creating push notification campaigns for targeted audiences, reducing manual efforts. Its features help us target the right users and improve notification engagement for specific events. Basic push notifications were working quickly with minimal effort, making the setup easy.
What do you dislike about the product?
I find the dashboard and reporting lacking clear insights. Better documentation and examples would be more helpful for quick understanding and getting started. I wish for more customizable reporting and templates, a simplified segmentation UX, and a better A/B testing experience.
What problems is the product solving and how is that benefiting you?
I use MoEngage to send timely push notifications and updates, which helps reduce drop-offs. Its user segmentation and campaign automation simplify targeting, improving engagement and reducing manual efforts.
Boosts Campaign Efficiency with Multi-Channel Support
What do you like best about the product?
I like the interactive campaigns we can have at different stages of the order journey and the number of channels it supports, including WhatsApp and email. The ease of platform use and customization at different stages of the order journey made us choose MoEngage. The initial setup was quite seamless with dedicated support from the tech team.
What do you dislike about the product?
MoEngage is not able to conversationally interact with customers, meaning it doesn't rely on customer responses, and its WABA connectivity could be improved. It should support more WABA providers and help in integration with conversational platforms like DevRev and Verloop.
What problems is the product solving and how is that benefiting you?
MoEngage automates marketing campaigns at the order journey level, helping us improve customer interaction and loyalty by reaching customers at relevant touchpoints and increasing conversions with triggers like cart abandonment and checkout failure.
Reliable Event Tracking and Powerful Segmentation
What do you like best about the product?
Event tracking is reliable and easy to validate during QA cycles. Segments are extremely useful for grouping users based on real actions, not just static attributes. We regularly use segments to confirm whether users enter the correct cohorts after specific flows. Real-time segment updates make it easy to catch tracking issues early. Funnels combined with segments give a clear picture of user drop-offs and intent
What do you dislike about the product?
Segment conditions can become complex and hard to maintain if naming conventions aren’t strict.
What problems is the product solving and how is that benefiting you?
Helps validate whether events are firing correctly across key user journeys. Segments ensure campaigns and analysis target the right users. Reduces dependency on engineering for analytics validation. Helps catch missing or misfiring events before they impact campaigns. Gives product and QA teams a shared, data-driven understanding of user behavior.
Effortless Funnel Building and Real-Time Segmentation
What do you like best about the product?
Funnels are extremely easy to build, you just pick the events and MoEngage instantly shows drop-offs, conversion rates, and time taken between steps. Great for both QA validation and product decision-making.
Segments update in real time, which makes it simple to verify whether users are entering or exiting a segment after specific actions.
The ability to filter funnels by device type, location, user properties, or custom attributes gives a much richer understanding of problem areas.
Segments can be reused across campaigns, which means once you define a behavioral pattern (like “added to cart but never purchased”), it's available everywhere.
Segments update in real time, which makes it simple to verify whether users are entering or exiting a segment after specific actions.
The ability to filter funnels by device type, location, user properties, or custom attributes gives a much richer understanding of problem areas.
Segments can be reused across campaigns, which means once you define a behavioral pattern (like “added to cart but never purchased”), it's available everywhere.
What do you dislike about the product?
Funnels with very high data volume sometimes take a bit longer to load. If event names are not standardized well, funnel building becomes messy, this puts pressure on teams to maintain strict naming discipline.
What problems is the product solving and how is that benefiting you?
Funnels reveal exactly where users drop off in key flows like onboarding, checkout, or feature adoption, making it easier to prioritize fixes. Funnels instantly highlight if an event in the sequence is missing or misfiring after a deployment. Segments help target the right users with campaigns and personalization, e.g., “users who viewed vs. users who completed an action.” Behavioral segmentation helps validate whether campaigns are reaching the intended audience, especially during A/B tests. Together, funnels + segments create a clear picture of user intent, which improves product roadmaps and testing strategies.
Powerful Segmentation and Intuitive Campaigns, Effortless User Journey Insights
What do you like best about the product?
The dashboard gives a very clean overview of user journeys, it's easy to trace how users move through different parts of the product. Event tracking is straightforward, and the real-time event stream helps verify instrumentation quickly during testing. Segmentation is incredibly powerful; you can slice users based on actions, timing, location, or behavior patterns. The campaign builder is intuitive, push notifications, emails, and in-app messages can be created without depending on engineering every time.
I appreciate how easy it is to validate events from both the browser and MoEngage console during QA cycles.
I appreciate how easy it is to validate events from both the browser and MoEngage console during QA cycles.
What do you dislike about the product?
The UI can feel slightly slow when switching between heavy analytics reports. Event names and attributes need strict consistency, any naming mismatch becomes confusing quickly.
What problems is the product solving and how is that benefiting you?
It validates whether events are firing correctly across different user flows, critical for downstream analytics and personalization. Helps catch missing or duplicate events during QA before they reach production. Gives product teams deeper insights into user drop-offs, engagement patterns, and campaign effectiveness. Reduces dependency on engineering for small marketing or retention campaigns. Enables faster debugging because you can trace the entire chain - user action then event then segmentation and finally campaign trigger.
Solidccc Engagement Platform with Deep Analytics
What do you like best about the product?
MoEngage is excellent for building personalised, omnichannel campaigns and tracking user journeys in detail.
The platform’s automation workflows, segmentation, and analytics make it easy to engage users at the right time with the right message. I particularly like the ease of campaign execution across email, push, WhatsApp, and in-app notifications, and the actionable insights that help us improve conversions and retention.
The platform’s automation workflows, segmentation, and analytics make it easy to engage users at the right time with the right message. I particularly like the ease of campaign execution across email, push, WhatsApp, and in-app notifications, and the actionable insights that help us improve conversions and retention.
What do you dislike about the product?
The platform is feature-rich, but the UI can feel a bit overwhelming for new users, especially when setting up advanced journeys. At times, the reporting dashboards load slowly for large datasets. I would also like to see even smoother integrations with third-party tools for a more seamless workflow.
What problems is the product solving and how is that benefiting you?
MoEngage is helping us solve the challenge of personalizing engagement at scale. Instead of generic campaigns, we can now deliver tailored messages based on user behavior, preferences, and lifecycle stage across email, push, WhatsApp, and in-app. This level of personalization has significantly improved retention and conversion rates.
At the same time, the advanced analytics and reporting features provide a clear picture of what’s working and what’s not. The ability to track funnels, segment performance, and campaign impact in real time enables us to make faster, data-driven decisions.
In short, MoEngage bridges the gap between execution and insight. We not only engage users better but also continuously refine our strategy based on measurable outcomes.
At the same time, the advanced analytics and reporting features provide a clear picture of what’s working and what’s not. The ability to track funnels, segment performance, and campaign impact in real time enables us to make faster, data-driven decisions.
In short, MoEngage bridges the gap between execution and insight. We not only engage users better but also continuously refine our strategy based on measurable outcomes.
Very Useful in user behavior analysis
What do you like best about the product?
I like best about MoEngage is how it provides deep insights into user behavior and makes funnel analysis very intuitive
What do you dislike about the product?
session-related attributes are missing, like session id, session concluded
What problems is the product solving and how is that benefiting you?
moengage solved user merging issue ,so it is avoiding to creating duplicate user profile
The interface can be confusing and performance feels inconsistent.
What do you like best about the product?
Some analytics features are useful for tracking campaigns.
What do you dislike about the product?
The interface feels complicated and can be slow to navigate at times.
What problems is the product solving and how is that benefiting you?
MoEngage helps send targeted campaigns and track user engagement, which improves outreach, but the overall experience could be smoother.
Powerful Customer Engagement Platform with Smart Automation Capabilities
What do you like best about the product?
MoEngage excels at providing a unified platform for personalized customer engagement across multiple channels — push notifications, emails, in-app messages, SMS, and more. Its intuitive journey builder and segmentation tools make it easy to create contextual, automated campaigns based on user behavior and lifecycle stage.
The analytics dashboard offers actionable insights, helping us constantly optimize performance and conversion. The integration process was smooth, and the support team has been proactive and responsive throughout our usage.
The analytics dashboard offers actionable insights, helping us constantly optimize performance and conversion. The integration process was smooth, and the support team has been proactive and responsive throughout our usage.
What do you dislike about the product?
While the platform is feature-rich, it can feel a bit overwhelming at first, especially for new users or teams without a dedicated CRM/MarTech resource. Some advanced features like funnel analysis or cohort comparisons could be more user-friendly in terms of UI/UX.
Also, the learning curve for creating complex journeys or understanding attribution metrics can be steep — better in-platform guidance or tooltips would help.
Also, the learning curve for creating complex journeys or understanding attribution metrics can be steep — better in-platform guidance or tooltips would help.
What problems is the product solving and how is that benefiting you?
MoEngage helps us tackle the challenge of engaging users across their lifecycle in a personalized and automated way. We use it to reduce churn, improve user onboarding, and drive feature adoption through contextual nudges and triggered campaigns.
It also helps bridge the gap between product and marketing teams by offering a shared, data-driven view of user behavior and campaign performance. With MoEngage, we’ve been able to run targeted campaigns based on user attributes, behavior, and preferences — resulting in higher engagement and conversion rates.
It also helps bridge the gap between product and marketing teams by offering a shared, data-driven view of user behavior and campaign performance. With MoEngage, we’ve been able to run targeted campaigns based on user attributes, behavior, and preferences — resulting in higher engagement and conversion rates.
MoEngage : Intelligent customer engagement for multi channel ets
What do you like best about the product?
The personalized brand orchestration along with multichannel messaging from web , email and sms which helps to engage with customer on every front
What do you dislike about the product?
The interface can be a bit overwhelming for new user and pricing is something that team can work on
What problems is the product solving and how is that benefiting you?
It helps us work on better user engagement along with personalize the message as per the user needs
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