G2 Launchpad
G2Reviews from AWS customer
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Valuable Insights and Intent Data for Smarter Positioning
What do you like best about the product?
Insights from reviews to impact our thinking on positioning and messaging. Intent data and what prospects are searching for solutions.
What do you dislike about the product?
G2 is great, the challenge is to get clients to review us in a timely fashion.
What problems is the product solving and how is that benefiting you?
Comparison to our main competitors so that buyers can make the right choice.
Challenging Setup, but Powerful End-to-End Tracking
What do you like best about the product?
I really appreciate G2 Marketing Solutions' capability in tracking the end-to-end user journey and displaying KPIs or ROI on a single dashboard, which makes it easy to present to the senior team. Additionally, the user journey mapping feature is incredibly useful.
What do you dislike about the product?
I find the setup process for G2 Marketing Solutions to be quite challenging, which can be a significant hurdle when first starting to use the platform. It requires more effort than expected to get everything up and running. Additionally, I would prefer if G2 Marketing Solutions offered an end-to-end solution that eliminates the need for additional integrations, simplifying the overall user experience.
What problems is the product solving and how is that benefiting you?
I use G2 to track the end-to-end user journey, enabling me to show KPIs or ROI in one dashboard to the senior team.
Supportive, Creative Team with Clear Communication
What do you like best about the product?
They take the time to understand your goals. I always felt supported and in good hands. The team is very creative and offered great solutions based on my needs.
What do you dislike about the product?
Sometimes things took a little longer than planned when things got busy, but they’ve always been transparent and kept communication clear.
What problems is the product solving and how is that benefiting you?
They’ve helped simplify and strengthen my digital marketing across the board. Before working with G2, I was juggling too many channels with inconsistent results. Now, my campaigns are more focused, my leads are higher quality, and I actually understand what’s driving performance. It’s been a huge time saver and confidence boost.
Good intent insights for ABM, limited by integration gaps
What do you like best about the product?
It broadens the pool of in-market accounts we can engage in our ABM and outbound efforts. The intent data gives clear signals on which companies are actively researching similar products, helping us prioritize outreach and focus resources where there’s buying interest.
What do you dislike about the product?
The shortcomings of the integrations. The 6sense integration has been disappointing, especially since it was one of the main reasons we purchased G2 Marketing Solutions. For example, the 6sense integration does not provide the location of where the prospect is who was doing the research, which is critical information for having any chance of outbounding to the correct person. The Slack integration could also be improved to specify the type of intent signal, so we don’t have to create separate channels for each intent type.
What problems is the product solving and how is that benefiting you?
It helps us identify more in-market accounts to include in our ABM and outbound programs. By surfacing companies showing intent around our key categories, it gives both marketing and sales a clearer picture of where to focus. The main benefit is efficiency — we’re able to prioritize outreach and campaigns toward accounts that are more likely to engage, instead of casting a wide net.
Efficient Marketing Partner with Room for Improvement
What do you like best about the product?
G2 Marketing Solution has been a reliable partner in driving targeted campaigns. Their analytics dashboard is intuitive and provides clear insights into campaign performance. The team is proactive, responsive, and quick to adapt strategies based on data. Lead quality has improved noticeably, and their creative approach to digital campaigns makes them stand out compared to generic agencies.
What do you dislike about the product?
While the platform delivers results, the onboarding process could be more structured. At times, reporting lacks deeper segmentation, which makes it challenging to measure ROI for specific channels. Pricing is on the higher side for small to mid-sized businesses, and customizations often require extra negotiation.
What problems is the product solving and how is that benefiting you?
1. Lead Generation Challenges – Helps businesses attract qualified leads through targeted digital campaigns.
2. Lack of Data-Driven Insights – Provides analytics dashboards to track performance, optimize campaigns, and make informed decisions.
3. Inefficient Marketing Spend – Ensures better ROI by focusing on the right audience instead of wasting budget on broad or irrelevant reach.
4. Difficulty in Scaling Campaigns – Offers scalable marketing strategies that can grow with the business.
2. Lack of Data-Driven Insights – Provides analytics dashboards to track performance, optimize campaigns, and make informed decisions.
3. Inefficient Marketing Spend – Ensures better ROI by focusing on the right audience instead of wasting budget on broad or irrelevant reach.
4. Difficulty in Scaling Campaigns – Offers scalable marketing strategies that can grow with the business.
One Stop Solution for Software Needs
What do you like best about the product?
Its so easy to use and most of the time you get offers and discounts on the software making them much more affordable. Easy to integrate all the relevent softwares
What do you dislike about the product?
Need more software added to G2, as sometimes its difficult to find exactly the one which you need but most of the time they have alternatives
What problems is the product solving and how is that benefiting you?
Getting the softwares at much lower prices than the market offers.
Easy to use platform with a simple format!
What do you like best about the product?
What is most helpful about G2.com is the ease of use and integration of external links. Having the ability to easily fill-in your pertinent contact information truly helps those with personal brands, small businesses, and leaders across the community when establishing connections with others.
What do you dislike about the product?
There are no downsides about the service. I do think it can be enhanced or developed to become even better if tools / options to customize the background color and/or text become available in the future. It helps those with a brand (like me) to further highlight the theme of the endeavor or work they desire to promote.
What problems is the product solving and how is that benefiting you?
I love the ability to share my digital contact card in a professional manner. The QR code is especially a nice touch!
Efficient and reliable marketing solution for business growth
What do you like best about the product?
G2 Marketing Solutions offers a user-friendly interface and a wide range of marketing tools that simplify campaign management. I particularly appreciate the detailed analytics, which provide clear insights into campaign performance, allowing data-driven decision-making. Their customer support team is also very responsive and helpful whenever I have questions.
What do you dislike about the product?
While the platform is powerful, some advanced features require a learning curve, and the initial setup can be a bit time-consuming for new users. Additionally, integration with certain third-party applications could be smoother, as occasional syncing delays may occur.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps centralize all of our marketing activities in one platform, which saves time and reduces the complexity of managing multiple tools. It solves the problem of tracking campaign performance across different channels by providing clear, real-time analytics. This has allowed me to optimize strategies faster, reach the right audience more effectively, and ultimately improve ROI. The automation features also minimize manual tasks, making our marketing operations more efficient and scalable.
Strengthens Brand Authority with User-Friendly Setup
What do you like best about the product?
I appreciate the straightforward setup process of G2 Marketing Solutions, thanks to clear onboarding and the support of an onboarding specialist. I find it valuable that the platform helps us gather client reviews to enhance our brand authority in the managed services space. The ability to showcase reviews through custom widgets on our website is particularly useful. The credibility from real client reviews and high search rankings for our industry also adds significant value. Additionally, I value the knowledgeable support from our account manager who keeps us informed about new features.
What do you dislike about the product?
I find the review process somewhat cumbersome due to the number of questions users need to answer, which can act as a barrier. Simplifying this process could greatly enhance the experience. Additionally, I would like to see more integration options available, which could improve functionality and connectivity with other platforms.
What problems is the product solving and how is that benefiting you?
I use G2 Marketing Solutions to gather unbiased customer reviews, enhancing brand authority and awareness in managed services. It improves online citations, boosts SEO with AI and LLMs, and provides credibility through real client reviews.
Complete Platform with Outstanding Automation
What do you like best about the product?
I love how easy it is to use the platform, especially regarding marketing automation. I also highly value the quality of the reports and customer service. The integration capability, for example, with our CRM, is essential and I love how it allows me to personalize campaigns according to the behavior of the target audience.
What do you dislike about the product?
I believe that one aspect for improvement is undoubtedly the speed in some modules. Also, having more template options for campaigns would speed up content creation a bit more. But without a doubt, the loading speed is the main aspect I would improve.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps to centralize campaign management, automate lead follow-ups, measure results in real-time, and improve the quality of prospects, saving time and manual work while optimizing the budget.
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