G2 Launchpad
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Innovative platform
What do you like best about the product?
Provides users with practical and actionable recommendations for their particular use cases.
What do you dislike about the product?
Could offer more predictive analysis tools and ability for users to connect 1st party data with advertising platform data.
What problems is the product solving and how is that benefiting you?
Able to better understand what target personas are actually in the market for currently.
Great team and great data
What do you like best about the product?
I like how helpful our Account Manager is. I also like the self-serve nature of the G2 Dashboard.
What do you dislike about the product?
I know that it is not possible but I with that the intent data included the person's individual email.
What problems is the product solving and how is that benefiting you?
We just bought the Intent package. We are enjoying this new flow of leads into our pipeline.
A must-have in today's intent marketing and ABM powered world.
What do you like best about the product?
From a SaaS company perspective, I love the Buyer Intent capabilities from the G2 Marketing Solutions. So many people use G2 to vet their SaaS tech stack buying decisions that having intent data from G2 is a no-brainer. Everything is easy to use, and I appreciate the new integrations that allow us to implement G2's data into Marketo. This information that G2 feeds into our system is something we use on a daily basis.
What do you dislike about the product?
Pricing for G2 Marketing Solutions can get a little pricey. It may not be the right fit for every company. Sometimes I also wish there was a human from G2 customer support I could talk to 24/7 for questions.
What problems is the product solving and how is that benefiting you?
We primarily have been using G2 marketing solutions to manage reviews of our SaaS company, but we have begun diving deeper into the Buyer Intent data that it provides, as we move towards an account-based marketing strategy. G2 gives us the buyer intent signals we need to help qualify our leads.
G2 is great for building trust
What do you like best about the product?
Easy review collection and badges, support is willing to hop on a call to optmize.
What do you dislike about the product?
Pricing is quite steep for tech startups, but looking forward to launchpad. Review decay ranking can be a tough motivator for a startup and it can be hard for a startup to get a high number of reviews compared to the big fish out there.
What problems is the product solving and how is that benefiting you?
Having a credible source for reviews
Great way to gauge our customer satisfaction and showcase their experiences to potential buyers
What do you like best about the product?
I like the quarterly reports that can help us get an idea of where we stand against competitors, and I also like that we are able to leverage the accompanying badges on our site to help validate our product.
What do you dislike about the product?
At times can be a lot to digest, but our G2 customer rep is always very responsive and helpful.
What problems is the product solving and how is that benefiting you?
We've switched back and forth between a few different NPS solutions, so there have been times where we don't have many touchpoints with our customers to gauge their satisfaction and where we could improve our product. G2 helps as a neutral 3rd party provider so that we can get real feedback from customers.
G2 Marketing Solutions gives you the inside track
What do you like best about the product?
The most useful thing and unique thing we've seen is live, in-market buyer intent data. Knowing the audience you are connecting with is actively reviewing software like ours is invaluable.
What do you dislike about the product?
The cost to engage with G2 Marketing is very high for a POC project for our organization.
What problems is the product solving and how is that benefiting you?
Other tools providing intent data that is vague or out-of-date leaves us chasing leads that aren't interested or who have had their needs met already. By providing realtime data, G2 Marketing means we can be sure that we are reaching out to the right person at the right time.
Great tool, easy to use and has many features
What do you like best about the product?
Still a great solution for improving brand awareness.
What do you dislike about the product?
The previous point is still the same and things are the same.
What problems is the product solving and how is that benefiting you?
By using this tool, I am able to clarify my value proposition, align my marketing and sales efforts, and apply data-driven strategies to optimize customer acquisition.
Great solution for brand awareness and attracting in-market buyers
What do you like best about the product?
G2 Marketing Solutions enables you to reach prospects with information they care about when they are ready to see it.
What do you dislike about the product?
What I dislike about G2 Marketing Solutions is that the categories are becoming over crowded with solutions that are not a true fit for the categoty.
What problems is the product solving and how is that benefiting you?
G2 is helping to get our brand in front of prospects while they are looking for solutions.
An all round great tool
What do you like best about the product?
G2 Marketing Solutions offers an extensive suite of tools, including campaign tracking, lead management, and analytics. The platform caters to both small businesses and enterprises, making it versatile and scalable, The reporting tools are detailed yet easy to interpret, providing actionable insights to optimize marketing campaigns.
What do you dislike about the product?
While basic functionalities are easy to grasp, mastering more advanced tools can take some time without additional training.
What problems is the product solving and how is that benefiting you?
It helps us finetune our outreach to companies who are showing intent in our products category.
Customer evidence made easy
What do you like best about the product?
Our Customer Success Manager is amazing—super helpful and easy to work with. I also love how simple it is to set up incentivized review campaigns. It’s such a great way to connect with our audience, get their feedback, and build social proof. It was really a breeze to get started and I login on a near daily basis to respond to reviews of manage the back end of our profile. I also love that there is an integration with Pendo
What do you dislike about the product?
I wish we could edit the emails that go out as part of the campaigns. The preset language works, but it would be nice to have the option to customize it so it feels more like our brand
What problems is the product solving and how is that benefiting you?
G2 helps us collect customer reviews in a way that’s easy and effective. The reviews not only give us great feedback but also help us show others how our product makes a difference. It’s been a great tool for building trust and connecting with potential customers.
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