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1,128 reviews
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External reviews are not included in the AWS star rating for the product.


    Financial Services

Excellent support and fantastic product

  • December 03, 2024
  • Review provided by G2

What do you like best about the product?
G2 has a seamless platform that makes marketing activations a breeze. Not to mention, the team at G2 that helps to support our utilization of the tool makes it all the better.
What do you dislike about the product?
Some of the compontents are quite expensive, however, the ROI typically justifies the spend.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions is plugged in across our entire revenue engine, and enables a variety of functions at our business to reach the next level of activiations. From badges proudly displayed by our Marketers, to intent data used by our sellers to reach out at the optimized time- G2 Marketing Solutions plays a valuable role in ensuring that our products have a strong presence and are top of mind for prospective customers.


    Computer Software

Highs and lows of G2

  • December 03, 2024
  • Review provided by G2

What do you like best about the product?
Getting reviews on G2 has brought a lot of traffic to our companies website that we may otherwise not have gotten.
I like that when looking at the reviews we can see when a review is pending which I like as other similiar platforms do not offer that. If a review is rejected usually they also provide a reason why it was rejected.
What do you dislike about the product?
Sometimes we find out about new "rules" when they happen. A review got rejected for using "AI" we were never aware that was not allowed and never saw a rejection for that reason before the person who left us the review also claimed they didnt use any AI tools to write it. So better communication when changes happen would be helpful to our teams.
What problems is the product solving and how is that benefiting you?
It allows us to see where we stack up to our competitors
It allows us to obtain more potential customers to our website.


    Hospital & Health Care

Variety of solutions for unique needs

  • December 03, 2024
  • Review provided by G2

What do you like best about the product?
When you need to figure out what solutions will work best, G2 reps are there to assist you. They offer webinars or individual meetings to discuss your company's needs and what you are trying to accomplish. Setting up and running a campaign is fairly easy, not to mention the ability for a reviewer to update their review.
What do you dislike about the product?
It feels that our dedicated rep changes frequently, and when we need to contact someone about a real issue, it is hard to receive a timely response. It is also difficult at times to identify reviewers in order to address challenges. We had a customer who frequently updated their negative review and it would push that review to the top.
What problems is the product solving and how is that benefiting you?
We are able to utilize badges as social proof. It helps these are updated frequently to show these are current and not outdated leadership positions within our category.


    Marketing L.

Using G2 both for saas solutions and to advertise!

  • December 03, 2024
  • Review provided by G2

What do you like best about the product?
G2 helps us reach out demographic in an easy, fast way - we use it daily to connect with our target market. They also have excellent customer support if you're looking to find a saas solution to business problems
What do you dislike about the product?
N/A no complaints! only potential ask is some software solutions can be missing and the number of features could expand
What problems is the product solving and how is that benefiting you?
Helps us connect with a niche market and helps us find software solutions internally - great sales and marketing platform overall


    Catherine M.

Great solution.

  • December 03, 2024
  • Review provided by G2

What do you like best about the product?
Ease of use (as an administrator) and implementation are impressive. We definitively want to further use G2 marketing solutions in 2025 so we can get more out of it.
What do you dislike about the product?
There seems to be more friction for users to give reviews on G2 than other platforms. We find it harder to gather reviews from our clients because of that.
What problems is the product solving and how is that benefiting you?
We need to gather more customer reviews because social proof is key in our industry.


    Computer Software

Abundance of Tools & Support

  • December 03, 2024
  • Review provided by G2

What do you like best about the product?
Our account team is extremely helpful in strategy, advice, planning and support. They are truly an extension of our team! We've also been impressed with all of the different tools and resources available with our subscription that not only help us gather reviews but action on those reviews to assist multiple teams internally from marketing to sales to customer service and beyond. There is so much we can do and we've only barely scratched the surface!
What do you dislike about the product?
I can't really think of anything I've disliked about working with G2
What problems is the product solving and how is that benefiting you?
G2 Buyer Intent gives us the data we need to target customers based on where they are in their buying journey and provide solutions that are targeted to their needs.


    Erin C.

Great Crowdsourcing Software

  • December 03, 2024
  • Review provided by G2

What do you like best about the product?
Using G2 has given me the ability to increase brand awareness through ads and badges. I have used Capterra's PPC platform, and it was very expensive with no measurable results. With G2, I can see who has engaged with my ad, who is in the market, and what software they are comparing. This makes it very useful for our sales team to use in their outreach. The customer support is honestly one of the best in the industry. I love my CSM!
What do you dislike about the product?
Having to license content for use. We already pay a lot to use the platform and having that additional expense is hard to justify.
What problems is the product solving and how is that benefiting you?
Increase visibility and knowing who is in the market


    Information Technology and Services

Great platform to showcase products and customer experience

  • December 03, 2024
  • Review provided by G2

What do you like best about the product?
We use G2 to showcase our products, generate reviews, get buyer insight, and stand out among our competitors. It's easy to use and provides a lot of different services. Also the customer support team is great!
What do you dislike about the product?
It's a bit pricey. There are lots of integrations with the platform that sometimes are less intuitive.
What problems is the product solving and how is that benefiting you?
G2 provides us with broader brand awareness. With its quarterly reports, it provides us with an opportunity to stand out amongst competitors all on one platform.


    Anna S.

G2 is the gold standard

  • December 03, 2024
  • Review provided by G2

What do you like best about the product?
G2 has done an amazing job building out their offerings, diversifying away from being "just a review platform" to offering paid category promotions, licensed reports and grids, badges, buyer intent, customizable reference pages, and so much more. I've also felt very supported by the G2 team at every step along the way, even being connected to additional resources like folks who lead enablement trainings and facilitate technical support. I've had a remarkably positive experience with G2 over the past 2.5 years.
What do you dislike about the product?
I don't love how often our account rep/CSM has been swapped on us, but it's not uncommon.
What problems is the product solving and how is that benefiting you?
G2 provides a hub for 3rd party validation of our software, in addition to creating content (reports and reference pages) and passing through buyer intent signals.


    Computer Software

Expand your Customer voice

  • December 03, 2024
  • Review provided by G2

What do you like best about the product?
G2 permite a su cliente decirle al mercado lo excelente que es su solución. La credibilidad de G2 da a los compradores confianza en su solución.
What do you dislike about the product?
If you want to be effective with some of their features, you have to make sure you have buy-in from cross-functional teams.
What problems is the product solving and how is that benefiting you?
Building credibility for Growth Solutions