Braze, Inc.
BrazeReviews from AWS customer
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Updates and automation that make daily life easier, with quick and helpful support
What do you like best about the product?
The updates have made my day-to-day easier. The support is quick and helpful, and there are many new tools that assist with automation. Additionally, the integration with various partners helps a lot.
What do you dislike about the product?
Some areas still need improvement. Although there are many things that make it easier, other parts remain very manual and need to be enhanced.
What problems is the product solving and how is that benefiting you?
Braze has been making day-to-day life much easier. It has brought many new updates that help in daily activities, and the partners we use are easily connected, which automates the process.
The biggest problem, however, is in some usability aspects. For example, in the Audience Path: when we apply a filter and need to repeat the same filter by changing just one detail in the field, we have to redo it in all fields because there is no option to copy and paste. In the Canvas, we also cannot select and copy to paste in another part of the same canvas, nor can we select multiple items/fields at once.
Despite this, the tool greatly helps in terms of security and also in customer relationship.
The biggest problem, however, is in some usability aspects. For example, in the Audience Path: when we apply a filter and need to repeat the same filter by changing just one detail in the field, we have to redo it in all fields because there is no option to copy and paste. In the Canvas, we also cannot select and copy to paste in another part of the same canvas, nor can we select multiple items/fields at once.
Despite this, the tool greatly helps in terms of security and also in customer relationship.
81 / 5.000 Autonomy for marketing to create campaigns and automations with intelligent features.
What do you like best about the product?
I appreciate the autonomy the marketing team has to create campaigns and automations with intelligent features, requiring less technical intervention.
What do you dislike about the product?
The fact that the staff is mostly foreign makes it difficult to provide customer service.
The cost is also quite high compared to competitors, which is a negative point in Brazil, as it cannot be competitive in its offering.
The cost is also quite high compared to competitors, which is a negative point in Brazil, as it cannot be competitive in its offering.
What problems is the product solving and how is that benefiting you?
Scaling our marketing efforts across diverse communication channels and formats, especially within the app, was key. Our biggest challenge was working with in-app communications, and with Braze we were able to significantly improve in a short time with push notifications, in-app messages, and content cards.
Streamlined Messaging But Complex Setup
What do you like best about the product?
I use Braze to send mass messaging campaigns through various channels like WhatsApp, email, push notifications, SMS, RCS, in-app messages, and banners. I also generate reports and automate messaging journeys throughout the customer lifecycle with it. I like how easy it is to create templates using drag-and-drop. Braze introduced much more practical styling, automation, and reporting tools than our previous internal CRM.
What do you dislike about the product?
It could be improved by adding the option to duplicate segments created within Audience Path. The initial setup of Braze was difficult because it involved the Data and Development teams, which added integration complexity.
What problems is the product solving and how is that benefiting you?
Braze solved the issue of performing manual sends with its automation tool.
Powerful Features, But Onboarding Challenges
What do you like best about the product?
I think Braze is pretty user-friendly and it has a nice UI. It has a pretty extensive product road map that is very competitive compared to other companies in the industry. I like Braze's drag and drop campaign canvas builder, and their segmentation tools. I appreciate that it's operationally fast, allowing marketers to iterate quickly without extensive data modeling. Their AI-powered tools and roadmap seem the most helpful to us, and their dashboards offer good event-based reporting and attribution beyond revenue. They also scale well for complex multistep journeys and have lean engineering lift required for ongoing use once the setup is complete.
What do you dislike about the product?
Our experience with the Braze sales team and their onboarding partner Covalent has been pretty bad. They don't really tailor the experience to our company, and as a result, don't effectively support us in a timely manner. Also, Braze's Salesforce integration is not native and costs can grow exponentially as the company scales because of how they charge per message. Their webhook, email, and contact fees are more expensive compared to other companies that offer a more inclusive platform fee.
What problems is the product solving and how is that benefiting you?
Braze lets me orchestrate omnichannel campaigns, syncing with Salesforce and Snowflake. It supports dynamic segmentation, personalized testing, and HIPAA compliance. It allows quick iterations without heavy data modeling and has useful AI tools for inbound communications.
Braze Makes Growth Journeys Easier and More Efficient
What do you like best about the product?
Braze makes our growth journeys easier and more efficient, boosting our results
What do you dislike about the product?
I think the more micro-level service should be better
What problems is the product solving and how is that benefiting you?
I automate customer communication journeys, create remarketing list, among millions of other things
Effective Engagement with Exceptional Usability
What do you like best about the product?
I like the usability of Braze. The documentation is also always very clear, which allows me to learn and solve things without needing support. Additionally, we chose Braze because it is a more complete solution.
What do you dislike about the product?
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What problems is the product solving and how is that benefiting you?
I use Braze for engagement, remarketing, and smart deliveries. Thanks to its usability and clear documentation, I can learn and solve problems without needing support.
REST API That Lets Me Pull and Post Data Anywhere—A True Lifesaver
What do you like best about the product?
RestApi lets me pull, get, and post anything from anywhere. It’s really helped a lot whenever I need to pull data from outside sources or send data to another platform. Honestly, it’s been a lifesaver for me.
What do you dislike about the product?
I think they should also include a lead scoring system, as that would be a big help.
What problems is the product solving and how is that benefiting you?
I have been using Braze for the last 3 years, and it has been a wonderful tool for our work across the globe. I’ve used other similar platforms as well, but none of them have the kind of robust infrastructure that Braze offers. It’s easy to get started with, and it scales smoothly as your needs grow.
Powerful Integration, Complex Segmentation
What do you like best about the product?
I like Braze's integration with our app and website, which enhances its functionality for us. I appreciate the ability to send real-time communications based on customer behavior or purchases. It's a powerful engagement platform that automates triggered communications and journeys based on customer behavior.
What do you dislike about the product?
Segmentation and segment extension can be quite complex, and setting it up required solutions architects and technical members of our team to work with Braze.
What problems is the product solving and how is that benefiting you?
Braze automates triggered communications and journeys based on customer behavior, allowing real-time interactions, which is really useful.
Customizable CRM with Room for UX Improvement
What do you like best about the product?
I like the customizable features of Braze and the all-in-one solutions for CRM, from emails to IAMs and push. It helps us create seamless CRM experiences to bring users back to the platform.
What do you dislike about the product?
I think UX could be improved. Some of the settings aren't clear enough on the tool.
What problems is the product solving and how is that benefiting you?
I use Braze to communicate with users. It helps us create seamless CRM experiences, bringing users back to the platform with customizable all-in-one solutions from emails to IAMs and push notifications.
Easy, Intuitive, and Modern Platform
What do you like best about the product?
It is an easy, intuitive, and modern platform. I like this ease.
What do you dislike about the product?
I think we could have greater support when an unexpected error occurs.
What problems is the product solving and how is that benefiting you?
Automation of the rules increases our efficiency among other things
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