Braze, Inc.
BrazeReviews from AWS customer
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Worked at Blinkist as CRM campaign Manager
What do you like best about the product?
What I like most about Braze is how flexible and powerful it is once everything is set up. The platform gives you a very clear overview of campaigns, segments, and user journeys, and it’s easy to collaborate across teams. The Canvas builder is especially helpful, it allows you to experiment, iterate, and A/B test without breaking anything. I also appreciate how well Braze integrates with data teams, making it simple to scale personalisation and run more complex lifecycle automations. Overall, it’s a tool that really supports creative CRM ideas while staying very data-driven.
What do you dislike about the product?
The platform can feel overwhelming at first, especially for teams that are new to CRM or don’t have strong technical support in place. Some features require more steps than expected, and onboarding new colleagues takes time. Documentation is good, but certain workflows could be more intuitive, especially when it comes to organising assets and keeping track of what’s active, paused, or outdated. I would also love to see improvements in how AI features are surfaced directly inside the tool, so you don’t need to rely on external prompt management as much.
What problems is the product solving and how is that benefiting you?
Braze helps us centralize and automate the entire customer lifecycle in one place. Instead of managing multiple tools for segmentation, messaging flows, and analytics, we can coordinate everything inside a single platform. This makes experimentation much easier and helps us react quickly when we need to adjust campaigns or test new ideas.
Effortless In-App Surveys with High Engagement and Reliable Delivery
What do you like best about the product?
Braze has been an effective tool for delivering in-app surveys through our consumer app. Even though I'm not using the full breadth of its features, the platform excels in the areas that matter most for simple, high-engagement survey distribution.
What I like most:
-Easy to build and deploy: Creating surveys through in-app messages is straightforward and fast. The drag-and-drop editor makes it simple to spin up new messages without looping in engineering.
-Great targeting controls: We can target specific audiences or behaviors, which helps us reach the right users at the right time and improves survey response rates.
-High engagement: Because the surveys appear natively in-app, we see significantly better completion compared to email or push surveys.
-Reliable delivery: Messages fire consistently based on the rules and triggers we’ve set — no issues with delay or missed impressions.
-Flexible design options: We can customize the look and feel enough to keep surveys on-brand and unobtrusive.
What I like most:
-Easy to build and deploy: Creating surveys through in-app messages is straightforward and fast. The drag-and-drop editor makes it simple to spin up new messages without looping in engineering.
-Great targeting controls: We can target specific audiences or behaviors, which helps us reach the right users at the right time and improves survey response rates.
-High engagement: Because the surveys appear natively in-app, we see significantly better completion compared to email or push surveys.
-Reliable delivery: Messages fire consistently based on the rules and triggers we’ve set — no issues with delay or missed impressions.
-Flexible design options: We can customize the look and feel enough to keep surveys on-brand and unobtrusive.
What do you dislike about the product?
- Reporting could be more intuitive for simple survey use cases; the analytics are powerful but sometimes feel geared toward more complex campaigns.
- A bit heavy for single-purpose usage: Braze is a robust platform, so if you’re only using it for surveys, it can feel like more tool than you need.
- A bit heavy for single-purpose usage: Braze is a robust platform, so if you’re only using it for surveys, it can feel like more tool than you need.
What problems is the product solving and how is that benefiting you?
Braze solves the challenge of collecting user feedback quickly and efficiently by allowing me to create and deliver in-app surveys without relying on engineering. I can target the right users, launch surveys fast, and track engagement all in one place. This saves time, improves response rates, and makes it easier to gather meaningful insights directly from our consumers.
Project Manager
What do you like best about the product?
The platform is very straight forward and the support about we receive through our Braze representative is always super helpful and accommodating to our team.
What do you dislike about the product?
I don't dislike anything about Braze currently.
What problems is the product solving and how is that benefiting you?
Braze is helping us reach more of our customers and storing more personalized information based on customer preferences than our own internal platform.
User-Friendly with Extensive Features
What do you like best about the product?
I love using Braze for email and mobile marketing because it helps me maximize customer touchpoints, which is crucial for our engagement strategies. The interface is easy to navigate, making it simple to use even when we are very busy, which is essential for maintaining efficiency. I appreciate the great features that Braze offers, as they significantly enhance our marketing capabilities. Good account management is another aspect I value highly; it ensures smooth operations and consistent performance. Additionally, the initial setup of Braze was quite easy for our team, which facilitated a seamless transition and immediate productivity.
What do you dislike about the product?
When creating another version of the same email, it would be great if the link template could be copied too.
What problems is the product solving and how is that benefiting you?
I use Braze for maximizing customer touchpoints with email and mobile marketing. It offers an easy interface and great features that simplify our tasks when we're busy.
Automation and Retargeting Made Effortless with Braze
What do you like best about the product?
I have been using Braze for 5 years, and it has significantly improved our lifecycle marketing and CRM efforts. One of the standout features I appreciate is its automation capabilities, which have made everything easier for us. This has enabled us to efficiently run retargeting campaigns that we weren't previously able to do. I particularly love the 'set and forget' possibilities that Braze offers, freeing up our time to delve deeper into data analysis instead. Although the initial setup was slightly complex, the overall functionality of Braze makes it an invaluable tool in our marketing strategy.
What do you dislike about the product?
Nothing
What problems is the product solving and how is that benefiting you?
I use Braze to automate and ease lifecycle marketing and CRM, enabling retargeting campaigns and allowing me to focus more on data analysis.
Intuitive Platform That Simplifies Multi-Channel Campaigns
What do you like best about the product?
What I like best about Braze is how intuitive it is. The platform makes it easy to create personalized, automated campaigns without needing heavy technical support. I really appreciate how it brings together multiple channels, like push notifications, emails, and in-app messages in one place, helping teams deliver consistent and timely communication to users.
What do you dislike about the product?
When I first started using Braze, I felt it was a bit too overwhelming with the amount of features it was offering me. Sometimes the navigation and campaign setup process feel less intuitive than expected. It’s easy to get lost between Canvas, Segments, and Campaigns when managing multiple projects. A cleaner, more streamlined interface or faster ways to duplicate and update campaigns would make a big difference.
What problems is the product solving and how is that benefiting you?
Braze helps us reach users quickly and in a more personalized way. We use it to send short campaigns and forms to collect feedback or share updates, and it’s made the process a lot smoother. It’s great to see how easy it is to target the right audience and track how people interact with our messages in real time.
Very intuitive and easy to use!
What do you like best about the product?
- User interface is intuitive and easy to use
What do you dislike about the product?
- Learning liquid code to build personalized content in emails
What problems is the product solving and how is that benefiting you?
Having all customer interactions in one tool. We went from using 3+ tools to send communications to 1
Intuitive Design at a Great Price, with Room for Growth
What do you like best about the product?
This product is more intuitive than many others available at a similar price and level of sophistication.
What do you dislike about the product?
The built-in reporting features leave much to be desired. If you're not familiar with SQL or the underlying data structure, you'll likely find it challenging to get the insights you need.
What problems is the product solving and how is that benefiting you?
Effectively reaching out to customers on a large scale is essential. Communicating to customers at scale allows for consistent messaging and helps ensure that important information is delivered efficiently to a broad audience.
Driving Smarter Customer Engagement Through Automation
What do you like best about the product?
What stands out about Braze is its ability to seamlessly combine robust automation with personalized customer experiences across multiple channels. The platform’s user-friendly design makes it easy to build sophisticated customer journeys that respond dynamically to user behavior. Real-time analytics give me immediate feedback, enabling quick adjustments to boost engagement. This combination of flexibility and insight allows me to deliver timely, relevant messages that truly resonate with my audience.
What do you dislike about the product?
The onboarding process could be smoother, as the extensive features and options can feel overwhelming initially. A more structured and interactive onboarding experience would be helpful for getting new users up to speed quickly. Also, while advanced segmentation options are powerful, they sometimes require a steep learning curve to master fully, which can slow down campaign execution.
What problems is the product solving and how is that benefiting you?
Braze solves the problem of scattered customer data and disconnected communications by centralizing interactions and automating personalized messaging across email, push, and in-app channels. This simplifies the management of complex customer journeys and reduces the manual effort needed for segmentation. As a result, I can deliver more relevant content faster, improving customer retention and driving higher conversion rates without getting bogged down in technical details.
Braze - a powerful tool for push and email
What do you like best about the product?
It's easy to use and create canvases and campaigns. It can be integrated with APIs and has powerful AI tools.
What do you dislike about the product?
You cannot manipulate data as in other tools.
What problems is the product solving and how is that benefiting you?
It's allowing us to send push notifications, our previous automation tool does not allow us to do this.
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