Braze, Inc.
BrazeReviews from AWS customer
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Braze is the right tool for consumer based apps with direct to consumer reach and data support.
What do you like best about the product?
Marketing team control and oversight over campaigns.
What do you dislike about the product?
The technical support required to set up Braze.
What problems is the product solving and how is that benefiting you?
Consumer reach and communication.
Braze - Tool for real time marketing
What do you like best about the product?
- Rest API enabled
- Extensive channels
- Marketer friendly Journey orchestrations
- Real-time communication
- Braze support
- Extensive channels
- Marketer friendly Journey orchestrations
- Real-time communication
- Braze support
What do you dislike about the product?
- Missing features like Landing pages and survey
- Run journeys in test-debug mode (like play with pause)
- Run journeys in test-debug mode (like play with pause)
What problems is the product solving and how is that benefiting you?
Target customers on web as well as app-based channels.
Journeys are more real-time and most features are REST API enabled. This opens up a complete horizon of use cases that can be implemented using Braze.
Journeys are more real-time and most features are REST API enabled. This opens up a complete horizon of use cases that can be implemented using Braze.
The best tool for delivering personalised relevant engaging messages
What do you like best about the product?
The overall functionality of Canva is intriguing. Also, Content Cards are helping us to deliver content on a large scale, having users enjoy what is relevant to them.
What do you dislike about the product?
I think Braze can improve on the 3 key features:
1) Not expiring campaigns.
2) Possibility to delete a campaign and not only to archive it;
3) Introduction of WYSIWYG editor for In-app Messaging and Content cards.
1) Not expiring campaigns.
2) Possibility to delete a campaign and not only to archive it;
3) Introduction of WYSIWYG editor for In-app Messaging and Content cards.
What problems is the product solving and how is that benefiting you?
Braze is having an accelerator effect for our company making sure that we are able to deliver highly relevant and personalized messages to our audience, keeping us fully aligned with our strategy.
An excellent solution for marketing automation and customer engagement platform
What do you like best about the product?
Braze is an easy platform to use if the integration is done correctly. The tutorials come in handy for new users, and the documentation is very thorough.
What do you dislike about the product?
I wish there was an option to duplicate canvas flow and make changes to the flow more fluently and intuitively; I would like to drag&drop any step to wherever I want without changing all the arrows.
What problems is the product solving and how is that benefiting you?
Braze solves many problems, but the main benefits are the responsiveness in targeting many complex multi-channel marketing campaigns and the fact that it's reducing our internal dependency on the development team.
Easy-to-use email marketing platform
What do you like best about the product?
The Braze UI is clean and the template builder is easy to use. Setting up email campaigns as well as duplicating old ones takes no time at all. The Canvas builder does take some time to set up but once you get the hang of it, is also intuitive.
What do you dislike about the product?
Having to manually tag urls with utms is annoying. It does take some time to get familiar with the platform and the different ways you can build email segments.
What problems is the product solving and how is that benefiting you?
Sending and automation of email marketing campaigns
Love Braze, easy to use and amazing functionality for creating a 1:1 marketing experience
What do you like best about the product?
All of the segmentation tools and the ability to personalize our campaigns.
What do you dislike about the product?
Some of the UX isn't as smooth as I'd like
What problems is the product solving and how is that benefiting you?
It's soling how we can connect to customers across all CRM channels, all at once
A complete and intuitive platform
What do you like best about the product?
Braze is easy to learn, I just watched some videos in an afternoon and I was ready to use it the same day. I found very complete tutorials, and my company had templates ready for everything I needed, so it didn't have a steep learning curve at all.
What do you dislike about the product?
I found braze sometimes is slow.
I found a workaround of having multiple tabs opened at the same time, so I start working in another campaign while I wait for the last one to be launched.
The platform could be faster and more fluid, but waiting times aren't dramatic.
I found a workaround of having multiple tabs opened at the same time, so I start working in another campaign while I wait for the last one to be launched.
The platform could be faster and more fluid, but waiting times aren't dramatic.
What problems is the product solving and how is that benefiting you?
I use Braze to launch in-app communications and incentivize users' behaviors via discount vouchers.
Braze allows me to be specific about the users I want to target using different attributes.
Braze allows me to be specific about the users I want to target using different attributes.
My go-to CRM software
What do you like best about the product?
Braze is intuitive, easy to use, and quick to pick up. I enjoy the features that allow me to scale my automations with ease. I consider Braze's UI more straight-forward than it's competitors.
What do you dislike about the product?
I dislike that Braze does not offer on-demand customer service. At times, emailing support can feel like your worries have ventured into a blackhole. I would love to see an iteration of Braze that offers part-time chat-based customer support.
What problems is the product solving and how is that benefiting you?
Braze helps us connect with our users in the most timely and intuitive ways possible. Features like Intelligent Timing, Channels, and Selection all ensure we're doing our absolute best to be cognizant of how and when our users wish to be communicated with.
Braze is a great CRM tool
What do you like best about the product?
There is a guide for us to rely on if we are unsure of what some attributes are when we want to use them in our filters. Customer service is also swift. I am able to obtain results on my campaign performances easily as well.
What do you dislike about the product?
It is harder to create campaigns on Braze as compared to other competitors like Stripo and Insider, where their drag and drop features are more easy to use compared to Braze's.
What problems is the product solving and how is that benefiting you?
Braze enabled my team to set up automated campaigns, which really eased our workload by a lot, especially for campaigns with high frequency like weekly, monthly and quarterly ones. The ability to personalise our emails for vendors is also beneficial for our comms.
Easy transition and great experience with Braze!
What do you like best about the product?
My favorite thing about Braze is its empowerment of all team members to run a campaign from start to end. It is easy and intuitive to build audiences, pull code blocks and templates, and even preview test devices in the platform to ensure no breaks are occurring.
What do you dislike about the product?
Coming from SFMC, I wouldn't say I like Braze's lack of an auto-save feature. A few times, I have forgotten to save a work in progress, only to find that the tab or browser has accidentally been exited and all work has been lost.
It would be great to have a toggle feature where the user could choose whether they want auto-save functionality.
It would be great to have a toggle feature where the user could choose whether they want auto-save functionality.
What problems is the product solving and how is that benefiting you?
Personally, Braze is helping to solve my lack of expertise in building queries by creating an easy-to-use audience builder. I can independently make audience segments based on personalized customer attributes and preferences while ensuring all necessary exclusions are in place.
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