Braze, Inc.
BrazeReviews from AWS customer
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intuitive and with a modern design! There is room for improvement in analytics though
What do you like best about the product?
Braze is an easy-to-use tool with a modern design, unlike other CRMs competitors. It can be used by anyone, without SQL or development skills.
What do you dislike about the product?
We need to be able to integrate it with other areas such as Customer Service, Media or Social Networks, to make it a 360º tool and to be able to make more personalised flows based on more aspects of the customer.
What problems is the product solving and how is that benefiting you?
It helps me to send messages taking into account the internalisation of the company, thanks to functionalities such as Intelligent Timing.
Comparing to bigger competitors on the market, Braze is an both a intuitive and powerful tool.
What do you like best about the product?
We can rely on our CSM and a very efficient support team for any questions.
What do you dislike about the product?
We can sometimes be limited in the technical capacities of the tool for high volumes of treatments and data transfers.
What problems is the product solving and how is that benefiting you?
We are currently using Braze for both ad hoc campaigns (one-off based on external criteria) and always-on campaigns (automated programs triggered by customer's actions) to support brand awareness, engagement, conversion, retention and reactivation.
I think Braze is very user friendly put still has potential for product improvements.
What do you like best about the product?
The Interface is very user-friendly, and there is the ability to integrate Braze with a lot of different tools
What do you dislike about the product?
I don't like the inflexibility in the segmentation options. I feel like I am missing a few ways to catch everyone in a segment. For instance, If I want to send content cards to a specific segment with users who has run through a Canvas, the only option is to say that they entered the Canvas xx days ago, or last received a message xx days ago. It would be great to be able to add a last step of the Canvas catching everyone that has finished the canvas flow and putting them in a segment.
What problems is the product solving and how is that benefiting you?
The main thing for us is that we can connect Braze to other platforms and tools, allowing us to track the content we push on those platforms.
Great experience - 10/10
What do you like best about the product?
I love the ability to create experimental lifecycle journeys easily with the canvas features.
What do you dislike about the product?
I dislike that when making changes to Canvases, I sometimes need to create an entirely new one, rather than amending the existing one.
What problems is the product solving and how is that benefiting you?
Braze is allowing us to maximise conversions and product usage.
A few of our lifecycle journeys have already resulted in statistically significant results that are measurable, proving the value of CRM even more.
A few of our lifecycle journeys have already resulted in statistically significant results that are measurable, proving the value of CRM even more.
I've been working with different ESP's for 10+ years and Braze is by far the best I have every used
What do you like best about the product?
A lot of ESP's are difficult to use and were built for a developer. Braze was definitely built for the marketer. They also have the best documentation if you aren't able to figure something out.
What do you dislike about the product?
I wish they had a live chat support team
What problems is the product solving and how is that benefiting you?
The business problem that Braze is helping me solve is allowing me to be able to use email, sms, in-app, push and content cards all in one system
Complex system with lots of opportunities
What do you like best about the product?
- Able to do splittests
- easy templates to handle
- Braze learning
- easy templates to handle
- Braze learning
What do you dislike about the product?
- no feature to add tags to specific links (give persons who clicked link xy tag xy)
- proper reportings missing: send automatic every monday a reporting from the past campaigns and use data 5 days after sending
- complex to understand everything
- delivery rates change every day which is weird
- proper reportings missing: send automatic every monday a reporting from the past campaigns and use data 5 days after sending
- complex to understand everything
- delivery rates change every day which is weird
What problems is the product solving and how is that benefiting you?
- Proper splittesting to proof our hypothesis
- seeing heatmaps to see what our audience is the most interested in
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- seeing heatmaps to see what our audience is the most interested in
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Powerful tool that has a few downfalls.
What do you like best about the product?
The canvas creation tool allows me to create a hyper-personalized user experience through segmentation and custom attributes and events. Others do not allow data to be logged and used in such an extensive manner. Not only can you customize triggers to send communications or use customized segments, but Braze has built-in ones that allow you to do so based on interaction with the communication. A/B testing features with intelligent sending allows the variant with the best performance to automatically start sending to users.
What do you dislike about the product?
The data and insights/metrics are not Braze's strongest suit as they log anonymous user profiles which distorts data that cannot be removed or prevented thus I cannot rely on it as a reporting tool. Braze does not clarify what everything means within the out-of-the-box insights, for example what is an MAU according to Braze, what is the definition of a session when it is logged. This makes understanding your data quite difficult nevermind the reporting of that data. A lot of it seems a bit inaccurate on dashboards. You also cannot create an automated email with performance insights to go out based on your conversion events. It sends out an automated performance report that cannot be customized and has data which is not very useful.
Templating is very rigid and it is hard to get the design exactly as you want it to be within the drag-and-drop editor. In-app messages and content cards are not very dynamic or have extensive design options unless you use HTML ones.
Templating is very rigid and it is hard to get the design exactly as you want it to be within the drag-and-drop editor. In-app messages and content cards are not very dynamic or have extensive design options unless you use HTML ones.
What problems is the product solving and how is that benefiting you?
Braze allows us to send personalised and customized communications that are scalable through the use of great segmentation, custom attributes/events and liquid personalisation within communication. It allows us to orchestrate how users are onboarded and engage with our app, driving meaningful conversions defined by us.
Best tool for lifecycle marketing
What do you like best about the product?
- All in one: segmentation, campaign building (both simple and complex), analysis of results
- It can be as simple or as advanced as you need it to be
- The community they've created. Whether you're a beginner or an advanced user, you'll find other people using Braze happy to help you with a question or simply to get inspiration from campaigns and use cases.
- It can be as simple or as advanced as you need it to be
- The community they've created. Whether you're a beginner or an advanced user, you'll find other people using Braze happy to help you with a question or simply to get inspiration from campaigns and use cases.
What do you dislike about the product?
- For more advanced design purposes (email, in-app messages), it's still not very intuitive, and you need coding, but they're improving this already with email & IAM block builders
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What problems is the product solving and how is that benefiting you?
Improving user experience through personalized and relevant communications. Being able to build multi-channel segmented flows based on user attributes and behaviours all in one tool.
Very user friednly
What do you like best about the product?
Love how user-friendly the UX is. And also Braze is always keep improving their product which keeps things exciting and allows for new ideas and improved ways of working
What do you dislike about the product?
There isn't anything I dislike. Sometimes the app freeze and is giving unexpected errors but it's not happening often so nothing that needs pointing out.
What problems is the product solving and how is that benefiting you?
Braze is helping creating smart customer journeys
Great engagement tool
What do you like best about the product?
the streamlined campaign creation process and the swift customer success team
What do you dislike about the product?
Some minor features and settings need improvement, such as setting company-wide sendout limit for email
What problems is the product solving and how is that benefiting you?
It helps you to retarget already acquired users (cheaper than acquiring new users) and gives you the proper toolkit to retain them in the most relevant way.
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