Braze, Inc.
BrazeReviews from AWS customer
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Effortless Multi-Channel Campaigns, Needs Improved Setup
What do you like best about the product?
I like how Braze offers an easy way to find what I need and adapt. I also appreciate the Analytics Studio for being quick and easy to get meaningful results to share with the business.
What do you dislike about the product?
It needs an auto-save function for the canvas, and when you edit an email template, it would be great to be able to save straight away. The setup was challenging since it wasn't done by Braze but by another party, CACI, who were hard to work with.
What problems is the product solving and how is that benefiting you?
I use Braze for marketing emails and SMS, which simplifies running multi-channel campaigns. It's easy to find what I need and adapt, plus the Analytics Studio quickly delivers meaningful results to share with the business.
Efficient Campaign Automation with Room for Improvement
What do you like best about the product?
I really like that the user interface of Braze is easy to use. The API endpoints are also a strong point for me, as they simplify automation, allowing us to trigger campaigns from our backend servers at scale. This lets us build audiences on the fly in our own system and then send them to Braze for delivery. I also find the campaign analytics feature valuable, as well as the overall setup process, which was very easy.
What do you dislike about the product?
Not all things are covered by API endpoints, I’d like to be able to create campaigns via API for example.
What problems is the product solving and how is that benefiting you?
I use Braze for automating campaigns, sending large amounts of communications at scale with filtering and frequency capping.
User-Friendly Platform with Valuable A/B Testing
What do you like best about the product?
I use Braze for communications with customers and it really makes it easier to send multiple messages. I like how user-friendly it is, which really stands out for me. I also appreciate the ability to build a canvas and have A/B testing, as it makes it easier to work out what avenue performs better. The initial setup of Braze was very easy according to my team.
What do you dislike about the product?
I haven’t got any dislikes at the moment
What problems is the product solving and how is that benefiting you?
Braze makes it a lot easier to send multiple communications and helps work out which avenue performs better with tools like canvas building and A/B testing.
Effortless Campaign Management with Braze
What do you like best about the product?
I find Braze very easy to use and straightforward. The drag and drop element of canvases is perfect, making it visual, quick, and easy to use, and it helps me save time and allows me to visualize the journeys. The AI optimizer makes testing super quick, relevant, and easy. It's helpful that the interface is very friendly, and everything can be done on the platform, from segmenting to analysis. I can see the results quickly and easily, which is really convenient.
What do you dislike about the product?
I would like to be able to copy part of journeys and segments to other parts of Braze. It would save time. I may have part of a segment or filters I may want to export something else. Same with part of a journey. It would save time.
What problems is the product solving and how is that benefiting you?
Braze helps with segmentation, AI testing, and personalizing comms, contacting customers at the right time using canvases and triggers. The drag-and-drop interface makes it easy to visualize journeys, and the AI optimizer allows quick testing of multiple variants, saving time with immediate results.
Very Intuitive UX for Building Journeys Across Roles
What do you like best about the product?
Very intuitive to use. Enjoy the user experience and can be used by everyone in all roles to create journeys.
What do you dislike about the product?
That you have to manually switch between steps, when QA-ing you want to be able to switch quickly but is still a very slow manual process.
What problems is the product solving and how is that benefiting you?
Braze houses all our crm comms. We use IAM, push, content cards and email. We have just automated our refurb journey so that when a gym is marked for refurb by the operations team, this sets up comms.
User-Friendly CRM Tool with Minor Flow Limitations
What do you like best about the product?
I like Braze for its usability and ease of understanding. It has clear and obvious drop-downs and clear naming conventions for features, making it straightforward to use. The initial setup was very easy, with a clear setup process and no forced instruction walkthroughs. I also appreciate that it allows direct email and push communication to customers, which is crucial for deploying CRM activities.
What do you dislike about the product?
I don’t like the rigidity of the email flow structures. When you can’t create a central-looking pathway on an email journey, the block always moves to one side.
What problems is the product solving and how is that benefiting you?
I use Braze to enable direct email and push communication to customers.
Easy-to-Use Interface That Empowers Non-Tech Teams
What do you like best about the product?
I like the easy-to-use interface, and I appreciate that it allows commercial and editorial staff who aren’t very tech-savvy to use the software confidently.
What do you dislike about the product?
It can be a bit slow at times, and it would feel more efficient if it ran faster.
What problems is the product solving and how is that benefiting you?
Braze makes it really easy to personalize emails and deliver content at the right time, in the right moment.
Cutting-Edge Tech Built Right Into the Product
What do you like best about the product?
It takes the latest technology and development and incorporates them into its product.
What do you dislike about the product?
I don’t have anything I dislike about Braze.
What problems is the product solving and how is that benefiting you?
I’m benefiting from using the best in cutting-edge technology.
Intuitive and Efficient, But Time Zone Needs Improvement
What do you like best about the product?
I love that Braze makes complex tasks easy and is easy to learn. It's always a plus having an AI operator to help resolve issues when I get stuck. I really appreciate how quick and dynamic the email building features are, allowing for highly personalized content. Braze's intuitiveness is another standout, as it makes things quicker and simplifies my workflow. Additionally, the initial setup of Braze for my team was great.
What do you dislike about the product?
The time zone. We’re now in BST but Braze doesn’t change and won’t adapt in each workspace per region.
What problems is the product solving and how is that benefiting you?
I find Braze makes complex tasks easy, quickens my workflow with its intuitive design, and allows for highly dynamic, personalized email builds.
Effortless Data Integration, Fast Campaign Adaptation
What do you like best about the product?
I like Braze's native capabilities to connect to data lake platforms like GCP. This has been a game changer for the marketing team, enabling them to access more data and action campaigns to adapt to market volatility much more efficiently. While it previously took weeks with Salesforce Marketing Cloud, now the team can adapt in hours. I also found the initial setup process quite efficient with the help of a trusted partner, CACI.
What do you dislike about the product?
Greater flexibility with data model design. Sometimes it is difficult to fit a relational data model into Braze.
What problems is the product solving and how is that benefiting you?
Braze provides access to data for enhanced personalization and quick adaptation of campaigns to market changes, significantly reducing the time from weeks to hours compared to my previous tool.
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