Braze, Inc.
BrazeReviews from AWS customer
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Great platform for app based businesses
What do you like best about the product?
Braze's UI is easy to navigate and learn in a short amount of time. The best features are the in-app notification and push tools, its ability to show real-time test results in a convenient dashboard, and the Canvas Flow. Their team of CSMs is also thorough and helpful.
What do you dislike about the product?
There is a limitation to how much you can report and monitor when looking at month-over-month metrics or database growth. The ability to pull reporting like this is almost non-existent unless you find a savvy solution within Braze's Segment tool. There is no ability to wrap date ranges around segment filters, and when there is, there's a limit to how much time is captured (usually 30 days). Their email builder is not the best I've used coming from Marketing Cloud and Marketo, so if your business relies more heavily on email marketing, this might not be the best option if you don't have a team that knows HTML. Braze primarily shines on mobile marketing.
What problems is the product solving and how is that benefiting you?
Braze is working to solve for the amount of time a user can look back on when monitoring performance. Their newly introduced Canvas Flow tool has made ongoing omnichannel customer journeys a breeze. I also appreciate their attention to the development of Braze Bonfire, a Slack community of Braze users to ask questions and solve problems.
Creating a campaign is pretty simple via Braze.
What do you like best about the product?
Targeting active and churned users is pretty much easy. From creating an individual campaign to a canvas with multiple action steps.
What do you dislike about the product?
Since we are mostly using custom events, sometimes we can't properly track the right conversion. This is not entirely Braze fault. It's something our engineers need to improve.
What problems is the product solving and how is that benefiting you?
Previously we only push out messages and highlight certain campaigns but with trigger events, it made our push messages more relevant to our customers.
Powerful tool with lots of customization available
What do you like best about the product?
Braze is a powerful tool with a ton of customization available in terms of attributes and events to personalize and trigger communications. They also have the ability to connect to other channels they don't offer themselves such as direct mail, phone, two-way SMS etc.
What do you dislike about the product?
Braze should offer live customer support instead of only email support. Additionally, due to the ability to customize ideally the CRM team has a dedicate Braze engineer to help with these customizations - Braze should truly offer engineering support. It's an easy win-win for the client and them.
What problems is the product solving and how is that benefiting you?
Braze is helping us reach the right audience at the right time with the right channel.
Excellent tool
What do you like best about the product?
Easiness of you, user-friendly front-end. It's easy for the team to create both automated and "manual" CRM campaigns, without the need of a specific technical knowlegde. Overall it's a very good tool
What do you dislike about the product?
I would expect a better reporting for measuring the results of ALL campaigns at the same time. Unfortunately we need to download a report for each country and build our reporting on Excel merging all the .csv files together
What problems is the product solving and how is that benefiting you?
With Braze we are able to automatize our CRM journeys and get in touch with our customers without the need of creating a campaign every day. We can be relevant and fast without investing too much time in manual changes
Can be a transformational tool for your product
What do you like best about the product?
The ability to combine multiple channels (SMS, Email, Push Notifications, Email) that are all geared at a single goal. This saves so much time as compared to setting things up in Twilio, SendGrid, etc.
What do you dislike about the product?
The UI is a little clunky and can be intimidating for users who don't use Braze day-to-day. Also, without setting up one of the "currents" that sends data out of Braze - the reporting can be limited. Also, the survey functionality is limited.
What problems is the product solving and how is that benefiting you?
The main problem that Braze solves for us is that it saves us from having to coordinate campaigns across multiple tools that specialize and each go after one channel.
Exceptional experience.
What do you like best about the product?
I've been learning Braze. It's been so much easier to play with. I like that it collects and shows data from its consumers. You can personally connect with your consumers by sending personalized emails or push notifications.
What do you dislike about the product?
Braze is complicated; it needs to be studied. The data and stats shown need to be interpreted. If only there weren't so much data to analyze.
What problems is the product solving and how is that benefiting you?
To interact with consumers. To know how often the consumer uses their product. How active customers are with campaigns created by retailers. Braze benefits the consumer because you can interact with them and make them more dynamic using the product by giving them freebies and complements.
A powerful tool if the limitations don't hold you back from creating successful marketing programs
What do you like best about the product?
Online training is comprehensive and interesting to keep learner engaged. Haven't run into any bugs. Customer Sucess is helpful
What do you dislike about the product?
If you're integrating Braze into your tech stack, can run into limitations or bumps depending on how complex the integration becomes
What problems is the product solving and how is that benefiting you?
All in one platform for email, push, sms messaging and automations
2 years of continuous growth.
What do you like best about the product?
I've used braze for 2+ years; they're constantly innovating and creating new features that help us out in very specific ways.
They hear our concerns and create easy solutions.
Reply fast about all our concerns.
Easy to use.
A lot of case studies to learn from.
They all are experts who understand our industry, so it's easy to brainstorm, solve problems and create new initiatives.
They hear our concerns and create easy solutions.
Reply fast about all our concerns.
Easy to use.
A lot of case studies to learn from.
They all are experts who understand our industry, so it's easy to brainstorm, solve problems and create new initiatives.
What do you dislike about the product?
That campaigns/Canvases don't save while we work on them; sometimes, we lose our work.
What problems is the product solving and how is that benefiting you?
Email submission template.
Easy surveys / Simple surveys.
Email drag and drop.
They all save time and effort and don't need outsourcing.
Easy surveys / Simple surveys.
Email drag and drop.
They all save time and effort and don't need outsourcing.
Because of the intuitive interface and easy useless
What do you like best about the product?
The thing that are the most helpful in Braze is your easy management of different channels.
What do you dislike about the product?
The downside of the Braze use is the locations of the buttons in the top.
What problems is the product solving and how is that benefiting you?
The problems that Braze is solving and benefiting me is the management of many different channels.
First class support!
What do you like best about the product?
The level of support we receive from our CSM Cisco Savill - he has been instrumental in getting the team up and running on the platform, helping brainstorm innovative journeys for new campaign ideas and assisting with support questions!
What do you dislike about the product?
I would say the use of data points when uploading personalisation points to the platform - it can sometimes be limited to what we can achieve in terms of complex personalised journeys.
What problems is the product solving and how is that benefiting you?
It's helping us solve our cross-channel strategy issues we had previously and it's also helping us automate our campaigns which is a massive improvement for the team
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