Braze, Inc.
BrazeReviews from AWS customer
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Powerful with the right set up
What do you like best about the product?
Braze is flexible and allows us to target users, follow up easily, and reach folks across various channels. It also has pretty good integration support - at least for the things we need it to integrate with.
What do you dislike about the product?
The reporting is brutal - pretty much non-existent for what really matters. Can get around it by using another tool, just don't expect it here. I'd also like more ability to do thing with ad-hoc lists/targeting (have to have broader groups set-up - harder to target micro, one-off groups)
What problems is the product solving and how is that benefiting you?
Marketing automation; ability to send notifications and emails. It also allows us to incorporate lead scoring for different user journeys.
Very comprehensive program.
What do you like best about the product?
I love that Braze allows me to set limits across all campaigns. This allows me to make sure members are not receiving too many communications.
What do you dislike about the product?
I wish I could update the conversion events after launch! Also it would be great to be able to add in steps to canvases after launch as well.
What problems is the product solving and how is that benefiting you?
Braze allows me to control the messaging across all channels and ensure the message is consistent. I also can build complex flows that enable us to send communications at various member touchpoints.
Seasoned Braze User with 3+ years previous ESP experience
What do you like best about the product?
From my experience, the accessibility and helpfulness of Braze's customer support truly stand out as its best feature, especially when compared to competitors like Iterable and Hubspot.
What do you dislike about the product?
The UI and UX feel somewhat cluttered and are not as intuitive as what I’ve experienced with Iterable and Hubspot. When searching for campaigns, it’s hard to quickly identify which ones are actually completed. The terms 'stopped' and 'archived' imply that a user intentionally ended or archived a campaign, which isn’t always the case. For instance, one-time sends from months ago still appear under 'All Active,' even though I would consider them completed and no longer active.
What problems is the product solving and how is that benefiting you?
Braze enables us to create multi-channel journeys for our marketing efforts, helping us identify and utilize the most effective channels for each customer.
Highly-customizable platform with tons of features
What do you like best about the product?
Braze makes it very easy to both set up recurring workflows (canvases) and have one-off campaigns. We were able to customize our instance to fit our specific needs and pull in our own data to segment and customize with.
User-friendly platform. It takes a little bit to learn, but once you get it down you can spin up campaigns in minutes and customize it as much as you want. You may need a developer on hand if you have any complicated email formats, but once you have the template you can clone and edit it very easily.
Our CSM is also very good. He is always willing to jump on calls to talk through strategy and best practices, as well as keeping us up to date on the latest features.
User-friendly platform. It takes a little bit to learn, but once you get it down you can spin up campaigns in minutes and customize it as much as you want. You may need a developer on hand if you have any complicated email formats, but once you have the template you can clone and edit it very easily.
Our CSM is also very good. He is always willing to jump on calls to talk through strategy and best practices, as well as keeping us up to date on the latest features.
What do you dislike about the product?
Great tool, but the reporting is a bit lacking. Not a big deal for us since we report out of GA using UTMs, but would be nice to have something within the platform. Also, searching for previous campaigns can be a bit of a pain if you don't know that you can use search operators like you can in Google. I found this out and made it much easier to find the campaigns I was looking for.
What problems is the product solving and how is that benefiting you?
Allows us to onboard our new users through email and push as well as cross/up-sell them. It makes the customer journey much cleaner than what we had previously and we are able to monetize our users much quicker and efficiently. By being able to customize the canvases and run A/B tests, we've been able to easily identify winning variants to use as our defaults and keep improving our conversion rates.
Before, we weren't doing any push notifications, but now we are able to customize them based on user's actions and custom properties, making them be v ery relevant to the recipient.
Before, we weren't doing any push notifications, but now we are able to customize them based on user's actions and custom properties, making them be v ery relevant to the recipient.
Braze gets the job done
What do you like best about the product?
We're able to send push, in-app message, email well. The learning curve is reasonably friendly — people can pick up the gist of it within a few days. It's well-integrated to other softwares as well.
What do you dislike about the product?
it has minimal analytical capabilities, in thus requires supplemental resourcing to drive business decisions. Good execution tool, a bit wanting as an analytics or reporting tool.
What problems is the product solving and how is that benefiting you?
Braze is helping us execute on CRM (Customer Relationship Management) needs. We want to reach our users via various channels, at specific points in their journey. Braze allows us to do that.
Quality product
What do you like best about the product?
The ability to integrate all of our CRM channels, from email, app push, web push, and pop-ups, in one place is the best part. Once our company gets fully integrated, we'll be able to target our customer base much more effectively with Braze's help.
What do you dislike about the product?
I think there could be additional features added to customize emails a bit more. Sometimes the formatting is also easily affected or certain features do not work.
What problems is the product solving and how is that benefiting you?
Braze is solving the problem of communicating with our users in the most effective and timely way.
Love it!
What do you like best about the product?
There are many things I love about Braze, but the qualities I like the most are the easy-to-use interface, the informational user guides, the quick setting up of campaigns and segmentation.
What do you dislike about the product?
I wish there were more tools available in the drag-and-drop template builder. For example, I can't change fonts or add additional code. Extras like that would make the experience worthwhile for someone who doesn't have much experience building templates with HTML/CSS and feels more comfortable using the drag-and-drop builder (such as an intern). Also, the reporting is so standard and a little janky. I would like to see more insights to analyze the results better.
What problems is the product solving and how is that benefiting you?
Customer relationships and engagement are tremendous for our company since we are subscription-based. Therefore, we must be in constant contact with our audiences, and Braze allows us to do that with email, SMS, and much more.
Braze is helping our cross-channel experience come alive
What do you like best about the product?
The dashboard is highly transparent, and I feel I have complete control over the consumer flow within canvas.
What do you dislike about the product?
It does not connect well with 3rd party subscription centers to report unsubscribes.
What problems is the product solving and how is that benefiting you?
We were not able to leverage the data before because our CDP is Segment and did not connect well with SFMC. With the segment to braze integration, we have data at our fingertips that we are actively using to segment our campaigns and push towards a true cross-channel marketing experience.
First time ESP user noticing apparent space for improvement
What do you like best about the product?
I like how comprehensive braze is as a baseline tool, and the access with have with our customer success manager. It feels like a lot of our "crawl" and "walk" needs are satisfied with Braze (baseline email campaigns and canvas builds, content cards, etc.)
What do you dislike about the product?
The level of support for questions that feel like low-hanging fruit feels limiting and more cumbersome than needed. The how-to guidance outside of documentation is also lacking. There aren't many videos to support usage.
What problems is the product solving and how is that benefiting you?
Braze broadly solves the need for developer support day-to-day to ship emails. It also gives us an alternative tool to track conversions within the marketing team.
Great platform, that is continually adding new feature based on demand
What do you like best about the product?
Very user friendly, like working with the tags
What do you dislike about the product?
Reporting features have still a way to go in order to provide user with all the necessary data to fully evaluate the CRM performance
What problems is the product solving and how is that benefiting you?
Braze helps us easily set up behavioral trigger based communication, which is very useful at delivery the right communication to the right user at the right time
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