Braze, Inc.
BrazeReviews from AWS customer
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Efficient Campaign Management with Some Improvement Scope
What do you like best about the product?
I use Braze to send email campaigns to our members and audience, keeping them updated with all the email communications and what's happening in the business, which is very helpful. I appreciate not having to set up email templates from scratch because it's a tedious process. The email testing and AB testing features are very user-friendly and help me understand the best ways to reach my audience. What I like most about Braze is the drag-and-drop editor. As someone without a heavy technical background, creating emails becomes easy and user-friendly. The drag-and-drop editor saves time and helps me work better with the brand and content team. I can easily show our stakeholders changes like adjusting the color on an email header without any hard coding. It's great that I can change prebuilt templates anytime and anywhere, which supports brand consistency and allows for better collaboration with the marketing team. I also appreciate the support from Braze's account managers, who make the setup process easy by being available to help through calls and emails, capturing every pain point and resolving them during onboarding.
What do you dislike about the product?
I feel like with Braze, one thing I don't like about it is that you can't really delete email templates. You archive them, and then sometimes they appear in the list anyway. And that also goes for the data as well. Sometimes there's an issue with the data list upload, and it would be nice if we can delete segments or things that we don't need to use anymore. It just clogs the whole process because even if you archive it, you do see it. I also feel like it needs a chat space, like, even through a Zoom call, so you can jump on a call with the agent, share screens, or something. Or even just live chat to get support rather than through email all the time. I find the chat experience could be improved.
What problems is the product solving and how is that benefiting you?
I use Braze to send email campaigns and keep our audience updated. It simplifies email template setup, making it less tedious, and offers user-friendly testing features that help me understand the best ways to reach my audience.
Braze is on the rise!
What do you like best about the product?
Braze stands out for its ability to activate real time first party data from multiple sources and power highly targeted segments that updates dynamically as users take action. It's Canvas journey builder makes it easy to orchestrate personalized, cross channel customer experiences across an omnichannel experience. The platform also brings strong AI drive personalization capabilities helping marketers deliver relevant content at scale. With a robust ecosystem of integrations and flexible APIs, it fits seamlessly into modern tech stacks and supports both marketing and engineering workflows. Braze enables teams to move beyond message execution to drive real growth, retention and ROI.
What do you dislike about the product?
From a business perspective, I think Braze, much like other expanding organizations, is evolving and heading in a positive direction. At this point, I don't have any real dislikes.
What problems is the product solving and how is that benefiting you?
Braze helps our clients deliver personalized, real time messaging across channels, solving challengers around fragmented data and inconsistent engagement. It enables dynamic segmentation and orchestrated journeys , improving campaign effectiveness and ROI. For me, it allow quick strategy testing, clear measurement of results and the ability to guide clients with actionable insights
Customizable Notifications Make Braze a Standout Choice
What do you like best about the product?
I enjoy being able to optimize the way I receive notifications
What do you dislike about the product?
I haven't discovered anything I didn't like while using Braze
What problems is the product solving and how is that benefiting you?
Braze assists with organization of email and SMS messaging communication to customers and co-workers
Great UI and Reporting, But Needs Advanced Prioritization
What do you like best about the product?
I like the UI and reporting functionality
What do you dislike about the product?
cannot prioritize sends for messages like email/ push
What problems is the product solving and how is that benefiting you?
Marketing automation for campaigns and reports
Streamlined User Engagement with Robust Automation
What do you like best about the product?
I appreciate Braze for being my go-to marketing automation suite for nine years across various roles. I manage different forms of communication like emails, in-app messages, and content cards effortlessly. I find the segmentation feature incredibly valuable for targeted campaigns and for using branching logic in decision-making processes. The setup with Braze was less hectic and fairly straightforward compared to other marketing automation suites. I value how Braze helps us reach the right users at the right time, contributing to campaigns across acquisition, retention, and monetization. I love the webhook feature that allows triggering endpoints or gathering data within campaigns. I’m excited about the AI decision-making feature, which promises to enhance user engagement with timely and relevant communications. I also appreciate Braze’s scalability and look forward to seeing how they continue to innovate and meet market needs.
What do you dislike about the product?
I feel Braze could improve by ensuring that all the right stakeholders are informed whenever they release new technology. It's important for us to have the ability to test, learn, and iterate with new technologies. Additionally, I'd appreciate a more structured product feedback system where we can provide actionable feedback and receive responses regarding how it might be incorporated into the product strategy.
What problems is the product solving and how is that benefiting you?
I use Braze to optimize user communication, ensuring timely and effective engagement across multiple channels like email and apps. It streamlines segmentation and decision-making, enhancing my marketing campaigns' reach and targeting accuracy.
Useful Drag and Drop UI, But Needs More Customization Options
What do you like best about the product?
The drag and drop UI is very useful once you learn the way it works.
What do you dislike about the product?
I do wish there was a little bit more flexibility on the drag and drop. Maybe full customization of placement and size?
What problems is the product solving and how is that benefiting you?
Retention with clients.
Poor Shopify Integration and Data Storage Experience
What do you like best about the product?
It's child friendly to implement basic and non-hierarchy system communications.
What do you dislike about the product?
It's integration with Shopify and data storing is the lowest caliber I have experienced between several platforms.
What problems is the product solving and how is that benefiting you?
To be honest, at the moment it is only saving us on cost not implementation or functionality.
Great Tools and Usability, But Export Reports Need Improvement
What do you like best about the product?
Ease of use and robust tools - makes creating campaigns and canvases easy and fast.
What do you dislike about the product?
When pulling reports as an export they display terribly and are incredibly hard to decipher. I wish they would export exactly as you see them in the analytics dashboard - formatted and readable.
What problems is the product solving and how is that benefiting you?
With Braze, we can connect with our users smoothly and at the right moments. It simplifies the process of setting up campaigns, helping us achieve our objectives and effectively target our customer base.
Great Communication Tool
What do you like best about the product?
Braze's CRM and tools are fantastic! I'm able to communicate as needed!
What do you dislike about the product?
Support is great but I wish I had easier access to them aside from email, but usually I don't need them because the paltform performs as it should.
What problems is the product solving and how is that benefiting you?
It helps me strreamline communications and send relevant information.
A powerful platform once you get past the learning curve
What do you like best about the product?
Braze helps us manage communication across all channels in one place. The personalization capabilities and real-time triggers make it easy to send relevant messages that actually convert. The UI feels clean and modern once you get used to it.
What do you dislike about the product?
The learning curve can be pretty steep at first, especially for non-technical marketers. Some of the reporting tools feel limited, and creating fully customized dashboards often requires developer support. Once you’re past that, though, the platform runs smoothly.
What problems is the product solving and how is that benefiting you?
Braze helps us build user segments based on specific behavioral and demographic rules, which makes targeting much more precise. The fact that it integrates automatically with our other platforms saves a ton of manual work and keeps the entire process smooth and consistent.
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