Braze, Inc.
BrazeReviews from AWS customer
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Braze offers an amazing customer service
What do you like best about the product?
Step-by-step onboarding with Nicole and recurrent meetings with Julia and technical support = customer services
What do you dislike about the product?
Calculating data points on a regular basis because we were on edge and our developers team didn't want to implement it properly because of the risk to exceed the data points on our contract
What problems is the product solving and how is that benefiting you?
Marketing automation in order to growth the readership.
I find Braze easy to use, very responsive and it is a hugely valuable tool to our business.
What do you like best about the product?
The platform is incredibly intuitive, provides us with useful and important data, and allows us to reach our users quickly and effectively through IAMs, email and push.
What do you dislike about the product?
The inability to build audience segments that retrospectively offer a view of our audience is something we don't have currently in Braze but would love to see.
What problems is the product solving and how is that benefiting you?
Braze offers us a comprehensive look at the behaviours and demographic of our audience, which allows us to make strategic decisions about the changes and improvements we make to our app. It also allows us to easily communicate important updates and changes to our audience, as well as encourage them to use the app more frequently.
Does what they say it will do. Great team.
What do you like best about the product?
Ease of integration and quick responses.
What do you dislike about the product?
Sometimes unsure of who to contact for technical questions. Not a big deal though.
What problems is the product solving and how is that benefiting you?
Tracking push notification campaign effectiveness and giving us a ton of features we wouldn't normally use.
Great tool for cross-channel marketing with deep personalization capabilities
What do you like best about the product?
- Supports key marketing channels: email, SMS, push notifications, in-app notifications, web notifications, and more
- Great segmentation capabilities that allow for complex personalization
- Out-of-box integrations with key tools like FB/Google for acquisition, Looker and Segment
- Constantly releasing new product features
- Great Customer Support team
- Makes it easy for marketers to get a lot done without needing additional engineering support after initial integration (they provide webhook templates, pre-coded click and drag email builders, and more)
- Great segmentation capabilities that allow for complex personalization
- Out-of-box integrations with key tools like FB/Google for acquisition, Looker and Segment
- Constantly releasing new product features
- Great Customer Support team
- Makes it easy for marketers to get a lot done without needing additional engineering support after initial integration (they provide webhook templates, pre-coded click and drag email builders, and more)
What do you dislike about the product?
Not many cons to report other than that you have to be mindful of data allotment and usage in order to keep costs within your contract range. With the support of their team, however, you can plan for this thoroughly and they'll help you monitor data usage and potential overage fees proactively throughout the contract term.
What problems is the product solving and how is that benefiting you?
Braze helps us to send personalized and timely messages, test messaging and creative, launch and test net-new marketing channels, and makes it easy for us to pass all of our data back into our core reporting systems.
Braze powers our cross-channel customer communication strategy
What do you like best about the product?
- Braze has easy-to-use features like canvas, segments and the ability to easily look up users
- The customer support team is incredibly responsive and always eager to help
- The customer support team is incredibly responsive and always eager to help
What do you dislike about the product?
- I wish there was a way to write a query to export records that match certain data points
- We've had several customer support contacts over the few years we've been on Braze
- We've had several customer support contacts over the few years we've been on Braze
What problems is the product solving and how is that benefiting you?
Enabling us to bring our CRM communications across channels. Previously, we had different vendors for email vs. push, in-app and onsite messages.
Easy to use while offering insightful data
What do you like best about the product?
Canvas - User journey communications based on activity, actions or inactions by customers.
What do you dislike about the product?
Minor details - users' last message received (app inbox messages) is based on the last time they opened the message not when it was sent. Would be great to display both, the last time a msg was sent vs last msg received.
Had to set up 2 different canvases (1 for inbox or in-app messages and another for email/push) due to all users not passing through the first step even after selecting to advance the entire audience.... 1st step being an in-app msg.
Had to set up 2 different canvases (1 for inbox or in-app messages and another for email/push) due to all users not passing through the first step even after selecting to advance the entire audience.... 1st step being an in-app msg.
What problems is the product solving and how is that benefiting you?
Allows segmentation of users and sending of personalized communications.
Very user friendly engagement platform
What do you like best about the product?
Its easy to extract data from braze
Reporting tools are really outstanding and the support is really amazing
Reporting tools are really outstanding and the support is really amazing
What do you dislike about the product?
Some reporting stats of how unique opens are calculated or total clicks containing unsubscribes is a bit misleading imo
What problems is the product solving and how is that benefiting you?
storing new user attributes against their profiles
Measuring uplift of crm activities on the business
creating complex user journeys to ensure treatment success
Measuring uplift of crm activities on the business
creating complex user journeys to ensure treatment success
Stay ahead of the curve with all things CRM
What do you like best about the product?
- Braze has built a platform that integrates all channels for a full CRM experience - SMS, email, app push, etc.
- The components (content blocks, templates, canvas) are flexible enough that we can solve for any idea.
- With a simple UI, this tool is easy to pick up. Dig in and you'll master it in no time.
- Support response times are incredibly quick.
- The platform is always improving and even has a portal where users can make suggestions. A tool built to fit my exact needs? Who could ask for more?
- The components (content blocks, templates, canvas) are flexible enough that we can solve for any idea.
- With a simple UI, this tool is easy to pick up. Dig in and you'll master it in no time.
- Support response times are incredibly quick.
- The platform is always improving and even has a portal where users can make suggestions. A tool built to fit my exact needs? Who could ask for more?
What do you dislike about the product?
- Finding answers for unique use cases, especially around things like anonymous users, can take extra time. There's not a lot of documentation around these kinds of campaigns.
- (updating my review in fall 2025) The connection between workspaces has improved, but it's still not consistent across the board, resulting in some duplicative work.
- (updating my review in fall 2025) The connection between workspaces has improved, but it's still not consistent across the board, resulting in some duplicative work.
What problems is the product solving and how is that benefiting you?
With excellent automation features, Braze handles our high-level sends to all customers. This helps our team zero in on a granular level and think strategy instead of dealing with daily campaign builds.
Powerful software that is easy to use, yet features virtually endless capabilities
What do you like best about the product?
Braze makes creating mobile marketing campaigns a breeze (seriously -- it takes me about 20 minutes to train new colleagues on how to do the basics) yet there are so many ways to play with audience targeting and segmentation. On top of that, you can't get better customer support. I work in a niche industry, which means unique needs to reach a unique audience, and my customer success manager understands that. Anytime they make suggestions, it's always with my particular industry in mind and that's really appreciated.
What do you dislike about the product?
My needs for reporting are pretty simple, so I don't mind what's offered with Braze reporting; however, the reports that Braze creates aren't the cleanest. Our data scientist sighs every time I send her one.
What problems is the product solving and how is that benefiting you?
My team does not have a lot of bandwidth to dedicate to mobile marketing, even though our app is important to us, so having a simple tool like Braze really helps us do a lot with very little time needed.
Easy product to use with great features.
What do you like best about the product?
Simplicity of use. Easy to onboard users who are new to email marketing. Robust segmentation and conversion metrics.
What do you dislike about the product?
Engagement reports are a disappointing piece of Braze. Would be great to have more comprehensive reporting and data dating further back than 1 year.
What problems is the product solving and how is that benefiting you?
Allows us to segment our very large database into stratgic segments. Target users via multiple channels to make sure our message is getting across.
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