Braze, Inc.
BrazeReviews from AWS customer
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The most complete customer engagement platform
What do you like best about the product?
Canvas is a really powerful product to orhcestrate your campaigns
What do you dislike about the product?
The interface looks sometimes to be renewed
What problems is the product solving and how is that benefiting you?
Being able to manage the campaigns sent via the different channels
Braze makes things easier and saves time.
What do you like best about the product?
I can see all of the user's information in one place, as opposed to our old way, which required searching in multiple areas to find one answer.
What do you dislike about the product?
So far, no dislikes! I want to look up users by phone number, but we are working on that.
What problems is the product solving and how is that benefiting you?
The main problem that Braze has solved is by having everything in one place, which has sped up my work flow.
Braze is amazing
What do you like best about the product?
Usability and campaings set up + deployment
What do you dislike about the product?
Metrics per user
Insights campaigns & audience
Insights campaigns & audience
What problems is the product solving and how is that benefiting you?
Automatition campaigns
The amount of things you can do, is amazing
What do you like best about the product?
Canvas for sure. You can do a lot with it
What do you dislike about the product?
Maybe it is not very friendly to use, so that can improve
What problems is the product solving and how is that benefiting you?
You can do almost any kind of campaing or experiments
Recommendations to others considering the product:
The Braze 101 needs an update in the content
Easy to use - Overall great product
What do you like best about the product?
- Personalization and customization
- All in one tool
- All in one tool
What do you dislike about the product?
- There's a learning curve to using the tool
What problems is the product solving and how is that benefiting you?
- Lifecycle comms in email, push, and in-app messages
- Empowering anyone to run lifecycle and growth tests without extensive engineering support
- Empowering anyone to run lifecycle and growth tests without extensive engineering support
Braze Customer Experience Platform
What do you like best about the product?
I like that the Braze reps are always willing to help with questions about the platform and help with strategising the customer experience.
What do you dislike about the product?
I would like the platform to dig a little deeper with insights, especially in terms of user behaviour beyond the engagement after a campaign.
What problems is the product solving and how is that benefiting you?
Braze is the connection point between our app and customers. I am able to send emails, push notifications, In-App notifications and build sophisticated campaigns around the content we wish to market to our audience.
Recommendations to others considering the product:
The more you delve into the platform and use it, the easier it gets to create more sophisticated campaigns.
Braze is an complete platform that is easy to use for everyone
What do you like best about the product?
Braze has a very user-friendly and elaborate interface. This gives marketers a lot of options to create messages easily, without needing a lot of help from development.
What do you dislike about the product?
The reporting options are somewhat limited so you need to build your own dashboarding to have a good overview of the performance.
What problems is the product solving and how is that benefiting you?
With Braze we can reach our customers across multiple channels easily with service updates and marketing notifications. Because everything is in the same platform you can manage contact pressure properly.
Best CRM around
What do you like best about the product?
Intuitive UI makes it easy for marketers and engineers alike to work in the platform. Omnichannel coordination is second to none. This allows us to be able to interact with a customer on multiple pivot points in the customer's journey.
What do you dislike about the product?
At times, the canvas can get bogged down. I also believe there should be documentation points included in the UI of the platform. Easy way to review docs at certain things. Ie setting up webhooks, added app groups etc.
What problems is the product solving and how is that benefiting you?
Understanding use journey and the complexities of A/B testing. There are never enough methods, times and variations to A/B multiple different messaging across all of the channels.
Recommendations to others considering the product:
Confirm that your legacy stack has a partner connection to Braze. This will make it easier to implement.
Intuitive and very powerful
What do you like best about the product?
Easy to personalise communications and fastly evolving tool, constantly adapting to new trends.
What do you dislike about the product?
The Interface could improve to a cleaner more minimalist look and feel
What problems is the product solving and how is that benefiting you?
Communicate at the right time
Comprehenseive and easy to use marketing comms platform
What do you like best about the product?
Easy to use, good documentation, comprehensive offerings, ability to extend performance and capabilities.
What do you dislike about the product?
Support process is not very transparent, no ticketing system. Control groups and frequency caps are limited, and could be better optimised.
What problems is the product solving and how is that benefiting you?
Communicating personalised and effective marketing messaging to customers in many markets.
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