Braze, Inc.
BrazeReviews from AWS customer
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ease to use
What do you like best about the product?
canvas is super intuitive, testing is easy and channels are clear
What do you dislike about the product?
The mix between campaigns and canvas can be confusing what to use.
What problems is the product solving and how is that benefiting you?
lack of traceability and low flexibility in our communications
Braze - One of the best mobile marketing platform
What do you like best about the product?
Braze seamlessly integrates with the mobile application to send push notifications and real-time triggers as in-app communications.
It also provides email and text communications as out-of-the-box channels.
It also provides email and text communications as out-of-the-box channels.
What do you dislike about the product?
The email marketing capabilities within Braze require additional functionalities and abilities to solve enterprise-level marketing problems.
The integration mechanism needs to be optimized as well.
The integration mechanism needs to be optimized as well.
What problems is the product solving and how is that benefiting you?
We are sending marketing communications to customers based on actions taken by customers on the mobile application.
We are also using reporting capabilities within Braze.
We are also using reporting capabilities within Braze.
Braze has been a great platform to start off!
What do you like best about the product?
Braze has been a great platform to start off with as we update our digital and marketing platforms. Specifically, the canvas creation will benefit our team.
What do you dislike about the product?
The learning curve is slightly different here. I've used Salesforce Marketing Cloud (journeys) and Eloqua (canvas) before.
What problems is the product solving and how is that benefiting you?
I have no issues that cannot be solved by support at this time. We are hoping to focus on reengaging customer bases.
Great simple to use CRM tool. Great support team that is always ready to help
What do you like best about the product?
Easy to navigate. Very intuitive design. Ability to create complex segments and do A/B tests. Lastly, the great support team behind it who always had answers or alternative solutions.
What do you dislike about the product?
The email editor could have a few more features added to help build beautiful emails w/o realiance on HTML knowledge.
What problems is the product solving and how is that benefiting you?
We want to continually learn and improve our engagement. With Braze's intuitive segmentation and A/B test functionality, we're able to achieve just that.
A robust and agile automation platform, that is designed for ease of use and success
What do you like best about the product?
When it comes to usability and marketing\retention needs, Braze can do (almost) anything! Segmenting, tagging, monitoring and getting quick insights
What do you dislike about the product?
Implementatoin is a bit complex, and without the right knowlege and support, almost not feasable
What problems is the product solving and how is that benefiting you?
getting quick insights on campaigns and tests.
leading users from one journey to another according to user actions.
leading users from one journey to another according to user actions.
Easy to find and analyze campaigns
What do you like best about the product?
Has a quick view of all conversions on active and past campaigns, quick analysis vs control group.
What do you dislike about the product?
Audience segmentation is hard to see once the campaign is running.
What problems is the product solving and how is that benefiting you?
Sample randomization and experiment confidence automation
Recommendations to others considering the product:
have separate software to analyse information on a bigger scale
Intuitive interface with appropriate amount of flexibility
What do you like best about the product?
Visualize charts and able to select conversion metrics which have not been seen in other major providers. This helps tremendously to tailor metrics according to different campaigns.
What do you dislike about the product?
Need multiple clicks to see performance of campaigns, e.g. reach, conversion%
What problems is the product solving and how is that benefiting you?
Email marketing management and lifecycle campaign management. Use of flexible webhooks is powerful
Really exciting product and excellent customer support so far
What do you like best about the product?
The platform itself is undoubtedly one of the most intuitive tools I've used during my career. The ability to build complex segmentation quickly and efficiently is especially beneficial, and I'm enjoying exploring the capabilities of building sophisticated customer journeys via the Canvas workflows. Our onboarding experience was positive, with detailed guidance on best practices and easy-to-follow steps, while the customer support has been prompt and informative.
What do you dislike about the product?
An area of improvement needs to be in the reporting tools to visualize the conversion events and engagement rates. The HTML editor also needs some work to make it more seamless, from changing code to viewing the previews.
What problems is the product solving and how is that benefiting you?
As a business, we are scaling very quickly, and Braze is supporting us in building a customer journey that delivers our values across all marketing channels and touchpoints. From onboarding to retention and loyalty, it's allowing us to personalise customers' experiences based on their behaviours and needs. The ability to deliver complex journeys across different channels in a simple step-by-step process allows us to test, learn and scale quickly, which is fantastic for a business such as ours!
Recommendations to others considering the product:
For those who need a solution for mobile marketing or a mix of web/mobile, I would highly recommend Braze. The onboarding process was supported excellently by an Onboarding Manager and had regular meet-ups to discuss progress and next actions. Not always easy tackling big tech projects like this in a start-up, but Braze did their best to take us through step by step. The platform is user-friendly and can be understood very quickly regardless of your previous experience with this or other CRM tools. We're still only scratching the surface of what is capable in Braze, but we're very excited to see how this partnership grows!
Braze at Burger King South Africa
What do you like best about the product?
Being able to communicate with users specifically by personalization, but a step further with the ability to also communicate in line with behaviors ensuring greater relevance in our communications
What do you dislike about the product?
It was challenging having to transition into the new tech and the capabilities of Braze. so no real dissatisfaction withBraze but it can be overwhelming to deal with a huge wave of information and having to put plans into place from there.
What problems is the product solving and how is that benefiting you?
Improved communications and greater user engagement, leading to growth in users and addressing inactive users and understanding user behaviours through their interactions
Recommendations to others considering the product:
Have clear goals that you want to achieve and how Braze can help you achieve them. try to get the entire business aware of the solutions capabilities so they understand the purpose of it, even if they're not working with it.
Infinite possibilites
What do you like best about the product?
What I like the most about Braze is the infinite range of possibilities it provides thanks to its data fields. Personalization is now key for success and Braze provides all the elements to enrich your campaigns and tailor them according to the user's needs and specificities.
What do you dislike about the product?
The thing I like the least about Braze is maybe the visual organization in the segments and campaigns tab. Even though the tags help categorize our campaigns, I feel like the workspace is messy and that I'm losing time finding what I'm looking for. Also the categorization into "archived", "active", "stopped", "drafts" etc. sometimes is more an obstacle than an advantage. Finally, I don't like not being able to delete campaigns or segments. I feel like that would help in making the workspace cleaner.
What problems is the product solving and how is that benefiting you?
A major problem with a previous tool was speed and efficiency. It now takes no time to set up and launch a campaign. The benefits are infinite, but a deeper personalization is definitely the number one on the list.
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