Braze, Inc.
BrazeReviews from AWS customer
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Easy to use and great service provider for customer engagement
What do you like best about the product?
It's intuitive and easy to understand as a newer CRM marketer. The learning and development tools are also fantastic. There are so many new features always coming out that enhance what our team is able to accomplish.
What do you dislike about the product?
It's not quite as customizable as I'd prefer and there are some bugs and quirks that take time to learn and work around.
What problems is the product solving and how is that benefiting you?
Braze helps us level up our personalzation and 1:1 capabilities that drive customer retention and keep our fans engaged.
Braze is modern, easy to use, and has a great onboarding process
What do you like best about the product?
The onboarding package, ease of use, accessible support, and customer success team.
What do you dislike about the product?
No deliverability software partners available.
What problems is the product solving and how is that benefiting you?
Braze allows us to reach our customers and create brand awareness.
Good for segmentation and e-mail
What do you like best about the product?
We use it for segmentation and it works well. Also push and email work well.
What do you dislike about the product?
Content cards do not work in real-time. Would like to see better error tracking and monitoring on their SDK endpoints
What problems is the product solving and how is that benefiting you?
It solves being able to run segmented campaigns in a relatively simple way.
Technical Project Manager
What do you like best about the product?
Easy of use, variety of capabilities, ability to build complex canvases
What do you dislike about the product?
none at this time, Braze is fast with new features and capablities
What problems is the product solving and how is that benefiting you?
personalization, AI, dynamic content
Overall great tool, fantastic UI which is very intuitive and easy to get started with.
What do you like best about the product?
Canvas orchestration and being able to create dedicated journey's with multiple channels.
What do you dislike about the product?
Would love to explore more of the technical (API/connected content) side of Braze, but appears to have tech prerequisites... could we empower marketers to explore this?
What problems is the product solving and how is that benefiting you?
Personalization via Liquid is definitely a good problem solved. Additionally being able to filter based on canvas/campaign entry and what they did (interacted) with in the journey.
So many possibilities and great support
What do you like best about the product?
There are so many capabilities to what is possible in Braze, the possibilities are endless! The support that the Braze team provides is extremely useful, Doris is a huge help in making sure that our team has all that we need to succed and quickly responds to any issues or questions that we have!
What do you dislike about the product?
There isn't much to dislike about this product. Occasionally, we encounter some bugs, but the Braze team is always quick to address and resolve most issues.
What problems is the product solving and how is that benefiting you?
Braze helps us effectively communicate to our customers the most importaint messages at the right time through many forms of digital communication.
The product has helped us scale and meet our client needs
What do you like best about the product?
The scalability and flexbility of the product allows us to really scale and test and learn within the product.
What do you dislike about the product?
The product needs further enhancements to reporting tied to micro-personalization. (i.e. what specific catalog or content block drove a conversion metric)
What problems is the product solving and how is that benefiting you?
How to orchestration several channels and personalized all with scale.
New to Braze, but Enjoying so far!
What do you like best about the product?
It is very user friendly and intuitive. There are a lot of built-in features and capabilities that make it a very powerful tool.
What do you dislike about the product?
I do not have enough experience on the platform to provide a sufficient answer.
What problems is the product solving and how is that benefiting you?
Canvases are allowing us to automate more than just emails and marketing - the integration with Snowflake is super benecifial as well.
Braze has been a great tool for our company to use
What do you like best about the product?
I like the multiple ways we can target our customers. We can easily track and segment with all of the great tools in the dashboard.
What do you dislike about the product?
We often struggle with the push to use their new products but are hidden behind additional pay.
What problems is the product solving and how is that benefiting you?
Its allowing us to better target our customers while also reducing our build time.
Braze is the hands down leader of CEPs and ESPs in the Enterprise space
What do you like best about the product?
1. It just works. No gotchas, you ask it to send communications and it does it.
2. They are always industry leading. From data integrations to APIs to AI Braze is always pushing the envelope in development.
2. They are always industry leading. From data integrations to APIs to AI Braze is always pushing the envelope in development.
What do you dislike about the product?
1. Cost. Its more expensive, I wish there was a way to make a great product less expensive but you get what you pay for.
What problems is the product solving and how is that benefiting you?
Growth. With Braze we're able to grow the business by educating our customers about our product and brand.
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