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Braze, Inc.

Braze

Reviews from AWS customer

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External reviews

1,482 reviews
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External reviews are not included in the AWS star rating for the product.


    Riya N.

Braze product review

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
How it is a one stop place for marketers. Innovation and platform development makes one feel motivated.
What do you dislike about the product?
Drag and drop feature- though easy it doesn’t make a creative look great!
What problems is the product solving and how is that benefiting you?
It’s a great CRM tool- to collect data and segment and personalise our audience.


    p s.

Great Features

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
Inventive tools for sending and personalization.
What do you dislike about the product?
I wish we could delete segments rather than just archiving. We have an outrageous backlog of segments cluttering our list that are unused.
What problems is the product solving and how is that benefiting you?
1: 1 personalization saves a lot time and ensures we can get the right message to a diverse audience.


    Gambling & Casinos

Awesome - Easy to learn

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
Easy to build templated and user friendly.
What do you dislike about the product?
small learning curve when updates are made
What problems is the product solving and how is that benefiting you?
Letting me build real time promotions and aauto triggering


    Marketing and Advertising

Marketing Manager

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
Constantly evolving, investing in educating users. Great customer support. Ease of use. Flexibility.
What do you dislike about the product?
Can be expensive. There is a bit of a learning curve at first, but documentation and courses are helpful.
What problems is the product solving and how is that benefiting you?
Personalization at scale across Push, email, App and Web.


    Patricia S.

Love Braze above all over ESP

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
The ease of use, the UX makes so much sense
What do you dislike about the product?
Nothing. It's truly my favorite ESP and our reps are helpful
What problems is the product solving and how is that benefiting you?
Being a fully robust experience with every channel available to send through


    Jessica S.

easy to use platform

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
The ability to scale efficiently across multiple channels
What do you dislike about the product?
The reporting could be improved, we have to export a lot of the data to do deeper-level reporting
What problems is the product solving and how is that benefiting you?
Allows me to build emails with multiple variants + personalize them on a large scale


    Pamela J.

Great ESP to use for B2B

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
I love the visual flow of using the Canvas. There are a lot of features within Canvas that enables me to customize and test so many things in my email automations.
What do you dislike about the product?
I wish I can include individual email reports within the canvas when I use the reports builder.
What problems is the product solving and how is that benefiting you?
Braze helps me address my needs for recurring communications with our different segments.


    Computer Games

Great product for saving dev time

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
The targeting. I don't have the time to build out the targeting system myself
What do you dislike about the product?
I wish the APIs could push information instead of us having to poll it all the time
What problems is the product solving and how is that benefiting you?
Braze helps us segment and target our audience without having to build the engine ourselves


    Shaun J.

Like a breath of fresh air

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
The campaign-building interface is far superior to those I've encountered in other software products. Its straightforward approach to segmentation and testing truly makes it a pleasure to use.
What do you dislike about the product?
I am only about six months in to my use of Braze, but after this time, I truly haven't found anything yet that I dislike.
What problems is the product solving and how is that benefiting you?
Braze took the place of our previous email marketing software, and the onboarding process has been a breeze. Using it has truly been a pleasure.


    Crystal L.

Lifecycle Marketing Specialist

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
I love how easy it is to create a seamless user experience using Braze. Braze allows all channels from email to SMS to connect well together.
What do you dislike about the product?
I love Braze overall, but I would love to see an even more robust Custom Event Reports, as well as if we can pause certain emails in canvases once launched (a really minor thing though!)
What problems is the product solving and how is that benefiting you?
Braze is allowing us to weave together more robust and personalized user experiences through its different channels, liquid logic, connected content and more.