Braze, Inc.
BrazeReviews from AWS customer
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Unlocking the future or Marketing Technology
What do you like best about the product?
The technology and attention to detail is industry-leading and the account managers are the best in the biz! S/O Dan Exter!
What do you dislike about the product?
That I can’t build audiences within segment based on event property data. Segment extensions offers that but still limited.
What problems is the product solving and how is that benefiting you?
Recommendations and lifecycle marketing/transactional solutions
Julian review
What do you like best about the product?
I love how easy it is to build a canvas flow and how intuitive the UI is
What do you dislike about the product?
managing nested custom attributes is difficult and cumbersome
What problems is the product solving and how is that benefiting you?
the ability to orchestrate multiple channels in one; advanced personalization
Tons of trust & confidence in this versatile messaging tool
What do you like best about the product?
Braze is reliable. Whether I'm sending an email or an In-App Message, I have confidence that Braze will accurately personalize and render my message as I've designed it, each time.
What do you dislike about the product?
Braze hasn't created an AI agent to do all my work for me yet. I do still need to think and be creative to come up with ideas for messaging, but I think that also means job security for me.
What problems is the product solving and how is that benefiting you?
Braze allows me to centralize lifecycle comms into one platform for more efficient and seamless journey building.
Braze is a great messaging platform, allowing us to reach millions of people daily.
What do you like best about the product?
Braze is always redefining best messaging practices to push the boundaries of CRM, allowing us to create massive campaigns and reach Guests with the comms they want to see most. They are quick to respond whenever we need to assistance and it is (for the most part) easy to use.
What do you dislike about the product?
There are opportunities for Braze to be more intuitive / user friendly. For example, we run into issues often when publishing content cards of our file size being too big. Braze does not have an error message telling us it's too big, and instead the content card just will not populate. Additionally, there are occasional bugs we run into that cause our comms to not deploy.
What problems is the product solving and how is that benefiting you?
Braze has allowed us to personalize comms that go out to millions of Guests and build strong journeys that reach Guests throughout the order process.
Braze makes connecting with users easy!
What do you like best about the product?
As a product marketing specialist, Braze allows me to connect with users of the Roadie app through a wide variety of channels. I can create seamless user journeys with tools like Canvas and gain better understanding of my users with in-depth analytics.
What do you dislike about the product?
I would love to be able to track conversions through change in custom attributes rather than only through custom events
What problems is the product solving and how is that benefiting you?
Braze fully integrates all the tools I need as a marketer into one central platform!
First Time Braze User
What do you like best about the product?
I like the opportunities that Braze will open for my organization and our abilities to revolutionize how we engage with our customers. I like the idea that we can personalize texts and emails to make the engagement with customers more meaningful and helpful to them.
What do you dislike about the product?
I am brand new to Braze, so I am unsure yet on this question.
What problems is the product solving and how is that benefiting you?
We currently use Salesforce or, even worse, SocketLabs for our customer engagement. This limits us greatly in how much analysis we can do on our campaigns. The success of the campaigns in mainly conjecture. Braze is allowing us to get real data on the effectiveness of our campaigns. Additionally, we plan to use Braze to create more personalized content for our customers and tailor the emails and text messages to their online experience to help drive conversion.
Braze as a leader in AI Capabilities
What do you like best about the product?
Industry-leading AI capabilities for decision-making and the democratization of technical tools
What do you dislike about the product?
The UX itself isn't as self-sufficient as some competitors
What problems is the product solving and how is that benefiting you?
How to send the best message to the right user at the right time / channel / form / etc
CRM Manager for specialty grocery
What do you like best about the product?
I appreciate that Braze maintains a clear focus and is always evolving. While some other CRM platforms can feel like a "Jack of all trades, master of none," Braze gives me the opposite impression.
What do you dislike about the product?
While Braze is making impressive strides with innovative technologies like AI, I feel that some of the fundamental aspects are still not best in class. I would like to see them place more emphasis on refining the basics once again.
What problems is the product solving and how is that benefiting you?
Braze is our only B2C CRM platform, so it allows us to send cross channel, real time marketing to our millions of customers.
Braze allows us to target customers across all aspects of the customer journey, helping drive ROI, and delivering personalized messages that matter to our customers.
Braze allows us to target customers across all aspects of the customer journey, helping drive ROI, and delivering personalized messages that matter to our customers.
So many tools, so little time
What do you like best about the product?
The platform is very intutitive and easy to use (with the right guidance). From dedicated account support managers to learning paths to comprehensive documentation and even Braze Bonfire, there are many ways where i've been able to ramp up my skill set and have my platform questions answered.
What do you dislike about the product?
I am still a relatively new user of the platform, and there are so so many tools and integrations to learn about and test into.
What problems is the product solving and how is that benefiting you?
Braze is enabling my team to create thoughtful, personalized omni-channel Lifecycle Journeys and editorial campaigns that reach the right audiences at the right time.
Braze is an easy to use, engagement platform that drives real-world growth for your business
What do you like best about the product?
Braze's user interface makes it extremely easy to create and deploy campaigns to audiences of all sizes and across any vertical.
What do you dislike about the product?
Braze lacks some of the more technical features that its competitors offer, but many of these are only relevant for businesses with complex, large-scale programs.
What problems is the product solving and how is that benefiting you?
Braze allows my business to engage, activate, upsell, and retain our customers using a variety of lifecycle marketing channels including Email, Push Notifications, In-app Messages, and more. This allows us to onboard customers to our platform, cross-sell them new services and features, and increase customer LTV. Braze enables our business to market at-scale using real-time personalization and AI.
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