Braze, Inc.
BrazeReviews from AWS customer
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Easy to use interface for creating complex customer journeys
What do you like best about the product?
Braze is simple to use, with great results. Setting up campaigns and canvases take very little time as most fields are self-explanatory. They are constantly working to improve their services and offer training to help you get started. They have an awesome customer support team that will take the time to explain how to use the great tools they have to create seamless customer experiences.
What do you dislike about the product?
As the business model is built around data usage, it's easy to be left without historical data or simple data you could find in a more traditional ESP/CRM without adding more packages. Sometimes it can be difficult to understand the way the logic works for more in-depth projects, but the more experience you have with it the easier it becomes.
What problems is the product solving and how is that benefiting you?
Braze helps us to create unique customer journeys based on the actions of our customers. It gives us the opportunity to build these out in much more detail than we were able to before, and monitor our automation or make quick adjustments with much more ease. The more you use the tools it offers, the more imaginative and creative you can be with making sure your customers are being sent the right content at the right time. Even though we currently use it just for email, it also gives us the opportunity to grow across different forms of media and maintain the same seamless customer journey, and exciting prospect for the years to come.
Very easy to use and whenever you're having a problem the Braze team is very helpful and efficient.
What do you like best about the product?
The customization, usability, and reporting. After a few uses, Braze becomes very easy to use and navigate. If I ever stop using Braze, Braze will definitely be the standard for customer engagement platforms. Wow, sounds like I'm dating Braze. Anyways, love Braze.
I would like to also mention that the Braze Customer Service team is top-notch. If you have a problem, you're guaranteed to get a fast response back.
I would like to also mention that the Braze Customer Service team is top-notch. If you have a problem, you're guaranteed to get a fast response back.
What do you dislike about the product?
I really enjoy Braze. No significant dislikes come to mind. All previous dislikes have been addressed by product features and developments.
What problems is the product solving and how is that benefiting you?
Problems: Engagement (Email, Push, In-App Messages), Reporting, User Information.
We can use Braze to see info on our users, send unique engagement messages to them, and then see the data through reporting to make better-optimized decisions in the future.
We can use Braze to see info on our users, send unique engagement messages to them, and then see the data through reporting to make better-optimized decisions in the future.
Recommendations to others considering the product:
Definitely experiment with all the available features Braze has to offer, don't be afraid to contact support, and use Stripo for email creation.
I'm a fan of Braze (from a 15+ year veteran of the Marketing Automation space)
What do you like best about the product?
I like continuous innovation and updates.
What do you dislike about the product?
I don't love their in-platform reporting.
What problems is the product solving and how is that benefiting you?
So much can be accomplished with Braze, from multi-channel communications to an unlimited ability to personalize and customize. And that doesn't even touch on all of the partners seamlessly integrating with Braze to help in whatever areas you seek to have even more capabilities with.
Recommendations to others considering the product:
Braze is a cutting-edge platform on the rise. This Marketing Automation tool is not something that's been built to sit; rather it is being upgraded and added to constantly to create an incredible experience for companies leads and customers. It integrates across a variety of channels and has relationships with a ton of partners. They focus on their area of expertise and bring in the right partners to make it work even harder for you. Their customer service is best in class, and their training is enjoyable and accessible.
Braze Benefits
What do you like best about the product?
I like the LAB courses and the access you have to the whole team. It's not just your CSM, but access to Product and Engineering as it relates to early access and responding to feedback. On more than one occasion a suggestion I've made has come to life in Braze, and in lots of cases someone from the Product team will schedule a call to walk through an idea or new project. The team at Braze iterates on things quickly and really listen to their customers. They also continue to add useful features that I didn't even think to ask for.
What do you dislike about the product?
I wish there was an easier way to remove contacts that you no longer want to message, and I wish there was a bit more flexibility with targeting options. I also wish in-app messaging was more straightforward in general.
What problems is the product solving and how is that benefiting you?
We're able to communicate with our users via multiple channels and meet them where they're at. I'm an email marketer by trade, but we've started using push more often as a result of Braze, and in-app messaging is a key channel for us now. Braze has made omni-channel messaging easy. Our next step will likely be SMS.
A*** Braze sets your business up for exponential growth
What do you like best about the product?
The omni-channel approach and team service has been unreal. Very happy with the Braze product to date
What do you dislike about the product?
Really looking forward to the drag and drop content modules...!
What problems is the product solving and how is that benefiting you?
End to end customer journey management with an omni-channel approach. Cannot wait to use the platform to its full potential
Recommendations to others considering the product:
Do it. Its slightly more expensive, but worth it!
Braze - Smooth Send Experience
What do you like best about the product?
Setting up multi-channel journies is pretty seamless
What do you dislike about the product?
the content management is not very strong and requires users to look for external solutions; the monitoring of sends is pretty non-existent without external or manual effort
What problems is the product solving and how is that benefiting you?
we have different channels we use to send communications, and Braze allows us to setup and manage those sends quickly
Recommendations to others considering the product:
Braze has very decent partners that integrate well, and the rest APIs available to connect with Braze are very good
Smooth and easy to handle tool.
What do you like best about the product?
In this tool, you can develop from scratch a lot of great strategies. I love Braze as a tool and brand; I feel entirely identify with his mission to make things easy and efficient.
What do you dislike about the product?
Some features need to improve, like the canvas limitation in active steps and other execution limitations, but overall everything works smoothly.
What problems is the product solving and how is that benefiting you?
Braze is sending all our marketing campaigns; we have absolute peace of mind with every single one.
A platform for creative app CRM activity
What do you like best about the product?
The ability to create a range of media rich "content cards" within your app to promote your service/products
What do you dislike about the product?
The newer features (content cards) are not as stable as legacy comms (email, push)
What problems is the product solving and how is that benefiting you?
How to surface content throughout the app at key moments in the day at specific target audiences
Simple to use, but don't expect a seamless experience
What do you like best about the product?
You don't need specific knowledge to run a campaign
What do you dislike about the product?
Integration between tools limit reliability, data point limitations
What problems is the product solving and how is that benefiting you?
By Improving customer knowledge about our product, we increased free trial to subscribe rate
Recommendations to others considering the product:
If you look for an easy to use all-in-one CRM solution, Braze is a very good solution
Powerful engagement platform
What do you like best about the product?
Braze is a powerful all-in-one platform for email, push notifications, in-app messaging, SMS, web push, web messaging, and content cards. Braze has been a great partner, listening to feedback and taking product recommendations back to the appropriate teams. We've had great success using Braze. It has introduced many features that have helped our team's ability to scale new products and engage our user base. Braze has great personalization tools such as Liquid Logic, Connected Content, and webhooks that allow us to create unique, one-to-one journeys for our users that drive clear impact.
What do you dislike about the product?
Braze is quite expensive, as you have to pay for data point consumption. Once you've reached a level of sophistication with your attributes, events, and general scale, you are paying a lot to maintain and consume data required for developing engagement programs through Braze. Braze could improve upon its reporting capabilities as well as Canvas. The engagement report tool is clunky and difficult to use. Canvas is a great journey tool in theory, but there are many nuances with it that make it difficult to use. The team also recently implemented SMS as a new channel. As one of the first Braze customers to do so, the road to implementation was quite rocky. Braze could improve upon their onboarding processes for new products and features.
What problems is the product solving and how is that benefiting you?
Braze allows the team to create relationships with our users and keep them engaged. We have the ability to trigger a variety of communication types after key actions or behaviors without our product to nurture every stage of the lifecycle and funnel. Braze has powerful personalization features that improve overall campaign performance. Braze is also a key element to our ability to launch and scale new products or features.
Recommendations to others considering the product:
Make sure to investigate deeply what features you would leverage, and forecast clearly any associated costs to attributes, events, and other data points you would need to be successful with Braze as each data point consumed is a cost.
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