Braze, Inc.
BrazeReviews from AWS customer
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Supportive team coupled with strong product
What do you like best about the product?
—Support when needed, the team is always there to assist in building out campaigns and canvases from ideation to implementation. The team is always accessible and responds quickly.
—Ability to build out custom attributes for even more personalization.
—Flexibility to send messaging in various forms to communicate effectively to users
—Online LAB courses are great resources and easily accessible for beginners.
—Ability to build out custom attributes for even more personalization.
—Flexibility to send messaging in various forms to communicate effectively to users
—Online LAB courses are great resources and easily accessible for beginners.
What do you dislike about the product?
I haven’t found something that I have disliked in my current scope since working on Braze and with the Braze team.
What problems is the product solving and how is that benefiting you?
I have been able to gain a better understanding of what our subscribers are interested in reading and coordinating with our internal content team to better serve our readers. I have also been able to successfully prove engagement with our newsletter and other content integrations.
Extremely useful tool with a great support team.
What do you like best about the product?
That you can personalize and launch messages/campaigns in several channels (i.e. push, in-app, email..) . You can have multiple campaigns going on at once and stay organized using available tools. As a newer user to Braze I cannot say enough about how great the team is. Very responsive and helpful! Last but not least, the help section with its tutorial videos & lessons make it so much easier for a new user to get going.
What do you dislike about the product?
I wish it was easier to search for campaigns, delete campaigns (not just archive) and have more reporting options (especially in exporting to other programs like excel)
What problems is the product solving and how is that benefiting you?
It's so much easier to run multiple campaigns at once and in multiple channels. It has also become easier to try various targeting (A/B testing) thanks to the tools.
Braze is Wonderful
What do you like best about the product?
Braze is incredibly versatile and has some of the most dedicated representatives I've ever worked with. They are always willing to help you figure out issues, and connect you with engineers when you need more advanced questions answered.
Moreover, their system is built in such a versatile away that it allows marketers to do virtually whatever they want.
Moreover, their system is built in such a versatile away that it allows marketers to do virtually whatever they want.
What do you dislike about the product?
I wish that the Braze segmentation loaded a bit faster—sometimes it's easier to download a list than it is to preview it.
What problems is the product solving and how is that benefiting you?
Braze is solving so many problems for us that it is hard to pinpoint exactly one thing that is invaluable. Our marketing team would not be able to function without Braze—there would be no product markets without Braze.
Recommendations to others considering the product:
Speak to sales representatives—they are super knowledgable and very helpful.
Braze for Me!
What do you like best about the product?
The continuity of the user journey and how I'm able to connect with a wide variety of clients.
What do you dislike about the product?
Sometimes confusing and tough to figure out
What problems is the product solving and how is that benefiting you?
Getting users to deposit in creative ways.
Friendly and easily accessible service
What do you like best about the product?
Our CSM and client support team.........
What do you dislike about the product?
Reporting can sometimes be iffy.........
What problems is the product solving and how is that benefiting you?
We are able to personalize our emails using custom attributes and other custom fields. The team works closely with us to improve our email and app functionality. They work closely with our other partners to ensure a seamless UX.
Recommendations to others considering the product:
Make sure they have all functionalities you're looking for!
Braze Review
What do you like best about the product?
Braze is incredibly easy and efficient to navigate.
What do you dislike about the product?
I have not experienced anything I dislike about braze at this moment.
What problems is the product solving and how is that benefiting you?
Braze has made it easier to meet the consumer where they are.
Intuitive interface and great support from the team
What do you like best about the product?
- Interface is easy to navigate
- Segments are easy to build/download
- Canvases are easy to set up
- Helpful tool to find information and tailor messages towards our customers with the integration of data from our internal systems
- Segments are easy to build/download
- Canvases are easy to set up
- Helpful tool to find information and tailor messages towards our customers with the integration of data from our internal systems
What do you dislike about the product?
- Have had a few bugs where emails did not deploy correctly/on time
What problems is the product solving and how is that benefiting you?
- Segmentation - more reliable than some of our internal systems
- Reporting - easy to pull reporting and data from our campaigns
- Calendar - great tool for looking at email strategy holistically
- Canvases - minimal glitching for triggered emails as compared to our old system
- Reporting - easy to pull reporting and data from our campaigns
- Calendar - great tool for looking at email strategy holistically
- Canvases - minimal glitching for triggered emails as compared to our old system
Push, Email, In-app, Personalization, Geolocation all in one platform
What do you like best about the product?
The canvas feature allow for a very seamless set up for user journeys and the interface is user friendly. I love that we can intertwine push, in-app and email all within a canvas. This allows us to message our users in the channels they find most valuable.
The support team at Braze has been incredible helpful and useful. The success managers are not only a great source for strategy, but they also have valuable technical skills to help push projects along. This has made getting higher level projects completed much easier when we haven't needed to constantly consult with technical engineers for answers.
Braze is constantly evolving and always wiling to add us to beta testing so we can utilize and understand new tools before available to everyone.
The support team at Braze has been incredible helpful and useful. The success managers are not only a great source for strategy, but they also have valuable technical skills to help push projects along. This has made getting higher level projects completed much easier when we haven't needed to constantly consult with technical engineers for answers.
Braze is constantly evolving and always wiling to add us to beta testing so we can utilize and understand new tools before available to everyone.
What do you dislike about the product?
I wish there was a more comprehensive dashboard that could assess metrics in a little more depth. I would also love to see an analysis on potential passive churn.
What problems is the product solving and how is that benefiting you?
With canvas, it's much easier for us to visualize journey's and assess which messaging could be overlapping within a user flow. Being able to send a subsequent push after a user takes certain actions within a different channel, like email, has been valuable and enhanced the user experience.
Possibilities are endless
What do you like best about the product?
- User-friendly.
It is easy to see and edit all the automated canvas journeys we have running, as well as all of our campaigns. When using it for the first few weeks, I quickly found it fairly simple and straightforward to use. I also think it's great when it comes to managing multiple campaigns at the same time.
- Online LAB courses
The online videos and courses are really helpful, especially when it came to using the tool at the beginning stages. I still reference them today when needed.
- Support
The support team are very helpful and always provide feedback, suggestions, and workarounds when coming across potential barriers.
It is easy to see and edit all the automated canvas journeys we have running, as well as all of our campaigns. When using it for the first few weeks, I quickly found it fairly simple and straightforward to use. I also think it's great when it comes to managing multiple campaigns at the same time.
- Online LAB courses
The online videos and courses are really helpful, especially when it came to using the tool at the beginning stages. I still reference them today when needed.
- Support
The support team are very helpful and always provide feedback, suggestions, and workarounds when coming across potential barriers.
What do you dislike about the product?
I think there could be more detailed reporting and analytics built within Braze.
Something minor, but sometimes when dragging and dropping steps in a canvas it can feel laggy.
Something minor, but sometimes when dragging and dropping steps in a canvas it can feel laggy.
What problems is the product solving and how is that benefiting you?
Having any kind of automation was difficult in the past, so being able to build automated canvas journeys such as onboarding and lapsed journeys has benefited us greatly.
A problem we are hopefully about to solve is having all of our communications in Braze. We are about to integrate emails into Braze, which is going to enable us to be more sophisticated with our cross channel approach.
A problem we are hopefully about to solve is having all of our communications in Braze. We are about to integrate emails into Braze, which is going to enable us to be more sophisticated with our cross channel approach.
Braze Review
What do you like best about the product?
I like that I can duplicate email campaigns in order to efficiently make new ones instead of starting from scratch.
What do you dislike about the product?
It would be nice if braze had a spam test option as they don’t have this
What problems is the product solving and how is that benefiting you?
I am creating email campaigns efficiently and sending them out to millions of people
Recommendations to others considering the product:
Great tool to use if you need to create emails and push notifications efficiently
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