Braze, Inc.
BrazeReviews from AWS customer
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Simple & easy to use
What do you like best about the product?
In addition to being easy to being an easy to use platform, I'm in love with their support. I love working with Kevin, one of the most enthusiastic people I've worked with. If it wasn't for their constant check-ins and follow ups, I would be lost.
The segmenting and sending a campaign is quick and easy. The fact that I can do push and email in the same section saves me so much time.
Organization is simple with tags. I can tag my on-going campaigns/newsletters and use those tags for segmenting.
A/B testing is easy to set up and schedule. Previously, I used to use Marketing Cloud and this is much more efficient for what I need.
The segmenting and sending a campaign is quick and easy. The fact that I can do push and email in the same section saves me so much time.
Organization is simple with tags. I can tag my on-going campaigns/newsletters and use those tags for segmenting.
A/B testing is easy to set up and schedule. Previously, I used to use Marketing Cloud and this is much more efficient for what I need.
What do you dislike about the product?
For simple segmentation, this is perfect. But I'm curious how I can get more granular segmentation. In-product search function needs a bit of work.
What problems is the product solving and how is that benefiting you?
The benefit for me is the simplistic segmenting tool. I send an email and two push notifications daily. I need to be quick and efficient with my time.
Now that I'm more familiar with Braze I churn these out in half the time.
Now that I'm more familiar with Braze I churn these out in half the time.
Happy Braze Customer
What do you like best about the product?
CS team, platform UI, and integration tools
What do you dislike about the product?
Reporting could be more robust and easy to export/visualize
What problems is the product solving and how is that benefiting you?
Driving retention and engagement across all user segments and Tubi platforms
Braze Product
What do you like best about the product?
The tool is intuitive, easy to use and the support team is great!
What do you dislike about the product?
Not a lot, really. Marketing tools are sometimes not easy to use and when being new to custom attributes etc it can be hard to understand but again, support is great
What problems is the product solving and how is that benefiting you?
We're very new and we're solving all kind of promo, retention and engagement problems.
Easy to Use Tool
What do you like best about the product?
I like that Braze is very intuitive and easy to use. I was able to start building mobile push campaigns with ease after only one on-boarding lesson.
What do you dislike about the product?
I'm new to using Braze, and so far there is one thing that I would like improvement on. I wish the engagement reports could be personalized more, especially in terms of formatting. Currently percentage values show up as decimals on the engagement report and it isn't easy to read.
What problems is the product solving and how is that benefiting you?
My team and I are working towards personalizing push notifications more. Currently we're doing experiments and tests to find optimal send solutions for push. One feature I found really useful and interesting in Braze is Intelligent Timing. With that said, it would be great if Intelligent Timing could be integrated into Canvas to streamline programs.
Recommendations to others considering the product:
Braze is a very user-friendly and intuitive tool. Support team is great.
Push Notification, In-App, Web Notification, All-In-One
What do you like best about the product?
Design your message once, personalize, and deploy to all channels, or only select channels all in a single campaign. Liquid coding makes personalization very powerful. Relatively short ramp-up period. Deep details on each user's behavior. Love the platform and love the support the team is able to provide. Can't imagine what could be better.
What do you dislike about the product?
Learning Liquid isn't for everyone, but Braze provides support as needed for the less technical crowd. The Dev environment is sometimes difficult to use when using Dev apps but not used in most cases.
What problems is the product solving and how is that benefiting you?
We use Liquid to highly personalize messages for people who are looking to buy or sell a home based upon their Saved searches and Saved Listings and deliver a specific property link, or a link to specific types of homes that we believe the user is interested in.
Extremely powerful and easy to use once setup correctly
What do you like best about the product?
The segmentation and personalization tools are extremely robust, but still easy to use, which is a combination that is hard to find in the marketing tool world. I found myself and our Email Marketing Manager being pleasantly surprised throughout our onboarding process when trying to do a task with a few clicks when in our previous email tool would require data analyst help.
What do you dislike about the product?
This isn't really a problem with Braze itself, but in order to get to a place where usability is described as above, we iterated on our event process and attribution mapping many times. We had a team of engineers that worked on the implementation without input from the marketing and product side of the equation, so some of the setup was not usable from an end-user perspective. Again, totally on us but we are still seeing residual effects pop up in terms of the issues with our initial implementation.
What problems is the product solving and how is that benefiting you?
We run all of our customer communications through Braze. From onboarding to upsell campaigns, we are utilizing our event stream with Braze via Segment to create user journeys that are based on activity (or lack there of) vs time, which allows us to create more sophisticated and data driven journeys.
Recommendations to others considering the product:
Braze is an important piece of our engagement marketing efforts, it is a great and easy tool to use.
User friendly
What do you like best about the product?
Braze is extremely easy to use. The way the tool is set up is great for creating campaigns and the data received is easy to comprehend. The tool has helped our marketing efforts and ties into our workflow with great ease.
What do you dislike about the product?
I am still adjusting to the app, however, there are a few details I wish were implemented such as intelligent timing is not a canvas feature. This would be helpful to have as an option.
What problems is the product solving and how is that benefiting you?
We want to create user engagement through our mobile app, and Braze has helped us test out different ways to further optimize our campaign efforts.
Powerful customer engagement platform
What do you like best about the product?
Braze enables you to get incredibly complex with your customer engagement, leveraging tons of data and real-time events to shape how you engage your customer base.
What do you dislike about the product?
The implementation is complicated and has big implications on your MAUs and Data points, both of which impact your cost.
What problems is the product solving and how is that benefiting you?
Onboarding, activation, and ongoing customer engagement.
Recommendations to others considering the product:
Make sure you invest the time and resource to implement properly. Push Braze hard throughout the onboarding process to make sure everything is flowing smoothly and properly. Expect to need eng resources after implementation to fix anything new you discover is problematic and add additional data to braze.
Personalization at Scale
What do you like best about the product?
Braze is extremely powerful and can create almost any customer journey you can imagine. Once you have connected the right events to their platform, you are able to trigger messages and progressions for any action a customer takes.
What do you dislike about the product?
There are a few connections within canvas that currently are not present. These are more niche, but it would be nice to have.
What problems is the product solving and how is that benefiting you?
Lifecycle Marketing, CRM. We have seen a significant increase in return attendance and retention of our users. We have seen improvements in both new payer engagement and return payer engagement with the platform.
Recommendations to others considering the product:
If you want a powerful CRM platform, then you will be happy with Braze.
Much more than a surveying tool
What do you like best about the product?
Braze is amazing, it helps me do analysis by running surveys and marketing campaigns. Creating and executing a campaign is fairly simple as well as tracking and measuring. Braze provides you with real-time numbers on open and conversion rate, projects revenue and impact.
What do you dislike about the product?
I'm using braze for an year now and I love it, don't have anything to complain about!
What problems is the product solving and how is that benefiting you?
Organize and execute marketing campaigns and collect feedback by running surveys
Recommendations to others considering the product:
I highly recommend it for running marketing campaigns.
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