Braze, Inc.
BrazeReviews from AWS customer
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Empowers Multi-Channel Fan Engagement & Personalization
What do you like best about the product?
I use Braze at Man City to grow and engage our database with timely and relevant content and offers. I appreciate that Braze powers our messaging across email, content cards, SMS, push, and other channels, enabling us to reach the right fans at the right time with personalization at scale. I like that Braze has helped us become less reliant on email and broaden our fan reach with increased relevancy and personalization. Its intuitive, low-barrier framework is great for campaign building, delivery, and evaluating success and best practices. I find the canvas building feature valuable for testing, learning, and optimizing fan communications. Another feature I like is audience sync for META ad targeting, which optimizes ad spend and fan acquisition. The learning tools, pathways, and in-person boot camps have greatly helped increase and develop my knowledge of Braze.
What do you dislike about the product?
NA
What problems is the product solving and how is that benefiting you?
I use Braze to engage our database with timely, personalized content, reducing our email reliance. It broadens fan reach across multiple channels, boosting relevance and personalization. It also supports campaign building, evaluation, and optimization using various tools and integrations.
Effortless Marketing Automation with Powerful Personalization
What do you like best about the product?
I find Braze easy to use, which is great for handling tasks like marketing automation and personalization at scale. I also value the Canvases feature within Braze.
What do you dislike about the product?
Segment number loading time
What problems is the product solving and how is that benefiting you?
I use Braze for marketing automation and it helps with personalization at scale.
No-Code Needed, but Needs Better Reporting
What do you like best about the product?
I like that Braze doesn't require any coding skills, which helps us get up to speed with campaign delivery and onboard new team members quickly. It also facilitates knowledge sharing across the business, allowing other stakeholders to understand Braze features.
What do you dislike about the product?
Bulk campaign reporting, generating stats such as 'unique recipients' over a given time frame doesn't de-dupe very well.
What problems is the product solving and how is that benefiting you?
I use Braze for personalization at scale and multi-channel marketing. It helps us quickly deliver campaigns without needing code skills, onboard team members easily, and allows stakeholders to grasp its features.
Seamless CRM Integration with Dynamic Data Handling
What do you like best about the product?
I love the canvas capability in Braze, it's so easy to use. The ability to dynamically add data items and utilize liquid logic is incredible. For campaigns, being able to use diverse data points with canvas and liquid logic efficiently replaces our previous use of Django templates in Kraken.
What do you dislike about the product?
Currently we have the issue of user IDs that can be associated with multiple accounts. Being able to manage this realistically requires the ability to push archiving of messaging into all of the relevant accounts, rather than just one. It also means we have to use more liquid logic to add multiple lines to the same message, rather than being able to push these separately to multiple messaging.
What problems is the product solving and how is that benefiting you?
Braze solves functional and data challenges in our CRM; its canvas and liquid logic capabilities streamline dynamic data usage and segmentation in campaigns.
Streamlines Operations with Effortless Usability
What do you like best about the product?
I find Braze really easy to use, which is great because it used to take a team of five people and several days to launch a campaign. The AI tool within Braze is something I value the most. The initial setup was also very easy.
What do you dislike about the product?
print solution not available
What problems is the product solving and how is that benefiting you?
Braze solves self-serve issues and reduces the need for a team of 5 and days of work to launch a campaign.
Intuitive and User-Friendly CRM Solution with Cutting-Edge Features
What do you like best about the product?
I find Braze really intuitive and user-friendly, with lots of new features to try out, especially with AI. It has all the features we need to execute our campaigns efficiently. I appreciate how it helps us with personalization, making sure we're sending the right campaigns to the right people at the right time, reducing unsubs and churn. I enjoy testing and learning different campaign paths. The initial setup was easy too.
What do you dislike about the product?
Maybe the AI features are very new, and I need more use cases.
What problems is the product solving and how is that benefiting you?
I find Braze intuitive and user-friendly for our CRM email and push campaigns. It helps with personalization, ensuring campaigns reach the right people at the right time, reducing unsubscribes and churn. I appreciate testing different campaign paths, which aids in optimizing our communication.
Intuitive Platform with Room for Improvement
What do you like best about the product?
I find Braze to be a really intuitive platform that allows me to efficiently reach our customers, providing them with personalized and relevant communications thanks to Braze’s AI suite. I also appreciate how we can use intelligent timing and channels to deliver the right messages at the right time. The initial setup was very easy even though it was a big project.
What do you dislike about the product?
The email drag and drop functionality is quite basic and makes it difficult to build out visually engaging campaigns without using HTML. The Segment feature often takes a long time to calculate audience figures.
What problems is the product solving and how is that benefiting you?
I use Braze for sending personalized marketing communications efficiently, reaching users quickly, and understanding their behavior and interests. Its intuitive platform and AI help deliver the right messages at the right time.
Cost-Effective CRM Solution with Strong Support
What do you like best about the product?
I like Braze's really easy interface to understand and their great customer support. I'm excited about their advancements in AI tools. I enjoy the great training events that help me understand new product launches, which keep up with technological advancements like AI. The segment builder for SMSs, predictive sending times, and subject line builder help to keep costs down.
What do you dislike about the product?
Better analytic tools would be great - so I simply ask things like “build me a dashboard to show time taken to convert in this particular canvas”.
What problems is the product solving and how is that benefiting you?
Braze simplifies CRM tasks like email, SMS, and push notifications. It excels at scheduling, predicting, and analyzing. The segment builder, predictive sending times, and subject line builder help keep costs down.
Streamlined CRM, Speedy Market Launch
What do you like best about the product?
I appreciate how Braze has streamlined a lot of our business processes and made it much easier for our team to be reactive in communications. The speed to market is a big plus for us. I find the ease of use and the integrations with other platforms to be really beneficial. The initial setup of Braze was very good, which helped us get started without much trouble.
What do you dislike about the product?
NA.
What problems is the product solving and how is that benefiting you?
Braze streamlines our business processes and enables personalized, timely offers. It enhances our team's ability to react in communications through seamless data integrations.
Intuitive Interface, Scalable Personalization
What do you like best about the product?
I like Braze for its intuitive interface which makes it easy to handle marketing communications. There are a lot of nice features that allow me to personalize in an easy way, using tools like catalog and context. The scalability of Braze also stands out, addressing multiple needs effectively.
What do you dislike about the product?
The reporting needs clearer overviews with more filtering options, dashboards, and visibility.
What problems is the product solving and how is that benefiting you?
Braze helps with personalization and scalability in my marketing communication.
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