Braze, Inc.
BrazeReviews from AWS customer
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Always-There Help and Support When You Need It
What do you like best about the product?
Always help and support there when you need it
What do you dislike about the product?
Other CRM platforms make dynamic content easier, no context steps needed, just a drop down - send this section of the email to X
What problems is the product solving and how is that benefiting you?
integrated platforms make it easier to deliver loyalty programs
Effortless Campaign Management with Stellar Visual Tools
What do you like best about the product?
I love creating visual complex journeys through the easy canvas tool. I can pull audiences really easily and see how each user interacts with the different steps in the journey. I find the ease of setting up complex journeys with multiple steps, A/B tests, and personalized interaction particularly impressive. Also, the initial setup of Braze was very smooth and much faster than running campaigns on our old CRM.
What do you dislike about the product?
Reporting + data integration
What problems is the product solving and how is that benefiting you?
Braze helps communicate with customers in a timely, personalized manner across multiple channels. I love creating complex journeys easily with the canvas tool and the ease of setting up A/B tests and personalized interactions.
Intuitive Tool with Time-Saving Segmentation
What do you like best about the product?
I think Braze is a very intuitive tool and very user-friendly. I love my ability to create multiple segments that I need, as well as being able to work with reusable content. It saves us time because we're able to create reusable content and leverage it going forward. I feel like Braze is always at the top of releasing new features that genuinely help people and companies' needs.
What do you dislike about the product?
I feel like Braze could have better deliverability features, as inbox monitoring tools are quite important.
What problems is the product solving and how is that benefiting you?
I use Braze for daily marketing automation, communicating with customers via email, SMS, and push notifications.
Versatile CRM Tool with Room for UI Improvement
What do you like best about the product?
I enjoy the Braze operator's capabilities and the overall amount of capabilities it offers as a channel. The multiple channels allow us to enrich traditional communications. The Braze operator is very good for debugging, without having to search forever or open way too many tickets.
What do you dislike about the product?
The Braze Canvas UI feels a bit oldschool and should resemble a workflow or Miro board more closely. The Braze operator loses context every time, which isn't always great. The data point consumption is quite extreme.
What problems is the product solving and how is that benefiting you?
I use Braze for customer journey mapping, behavioral communication, easy segmentation, personalization, and analytics. It also enriches communications across multiple channels.
Ease of Use, Seamless Onboarding, but Needs Enhanced Organization
What do you like best about the product?
I like Braze for its ease of use and advanced features, which don't require advanced technical experience if the database is properly set up. It helps users throughout the whole lifecycle, from account creation to retention to reactivation. Braze's native connectors with main industry tools are great, especially with Snowflake. It's easy to connect through API possibilities, making life simpler as CRM managers and allowing us to focus on what matters most. The onboarding team is amazing and guided us through the setup and IP warming, with most delays being on our side rather than from the Braze team.
What do you dislike about the product?
The tags system should be paired with a folder system. There should be an easier way to find segments and custom attributes from a filtering point of view. There needs to be a better way to select fields and group them under specific umbrellas.
What problems is the product solving and how is that benefiting you?
I use Braze for CRM, managing communication from account creation to reactivation. It's user-friendly with advanced features, integrates with main tools like Snowflake, and eases CRM management, allowing me to focus on key tasks.
Effortless Optimization and Personalization with Braze
What do you like best about the product?
I like that Braze is very simple to use. Anyone can pick it up and start using it, even if they aren't very technical. The Canvas feature is particularly easy to use, allowing me to build out campaigns and journeys effortlessly. It's very flexible, letting me do anything I want, and the AI opportunities are growing quickly. The AI capabilities help in scaling personalization easily and guide me through the system. The integration of data points, such as customer and booking data, is also a big plus, allowing personalized and hyper-personalized engagements with customers. Additionally, Braze's constant innovation, multiple channels, and ease of use for CRM teams make it a great tool.
What do you dislike about the product?
I think maybe a better integration with external data. The cloud data ingestion is good, but if it could be extended to allow selections to be made within Canvas and Canvas filters, like using the data that sits in Snowflake, that would be very helpful.
What problems is the product solving and how is that benefiting you?
Using Braze lets us trigger personalized messages at the right time based on customer events. It integrates various data points for better engagement and allows one-to-one hyper-personalization, enhancing our CRM capabilities.
Braze - Driving personalised, real-time customer engagement
What do you like best about the product?
Simple to use and full of amazing capabilities
What do you dislike about the product?
I honestly don’t have anything negative to say about my experience with Braze.
What problems is the product solving and how is that benefiting you?
Braze helped solve the issue of fragmented, impersonal customer engagement across channels by making our outreach feel more consistent and connected.
Intuitive Design, Simplifies Communication Effortlessly
What do you like best about the product?
I use Braze for emails, app communications, and staying in touch with our community, and it really makes it easy for us to communicate with our members. I like the ease of use, the slick design, and the straightforward setup of campaigns. It's enjoyable to use the tool, which makes the work more enjoyable.
What do you dislike about the product?
The translations feature could be simpler.
What problems is the product solving and how is that benefiting you?
I use Braze for email and app communications, keeping in touch with our community. It makes it easy for us to communicate with our members.
Easy to Use with Unmatched Functionality
What do you like best about the product?
Easy to use and functionality for the platform is next to none.
What do you dislike about the product?
Could be better in terms of how similar competitors operate
What problems is the product solving and how is that benefiting you?
Identifying customers and needs as well as user needs
Comprehensive Campaign Management with Braze
What do you like best about the product?
I like that the user interface of Braze is really easy to learn and helps me become really good at using it. It uses simple language and places features in the right spots, which is great. I also appreciate how it allows me to layer different features and capabilities to build sophisticated and slightly complicated customer journeys. The way it displays a customer journey along with breaking down the segmentation and filters nicely is done well and is unified. I feel that Braze really understands the user journey from end to end.
What do you dislike about the product?
I think they can expand what they do really well. The push story UI feature, for example, is not great as the fields currently overlap and it's quite ugly when you lots of liquid code making it difficult to look at. Also, the Intelligent timing is constrained by the full 2 days window, which isn't ideal. Overall, there are little features that feel kind of neglected; as if they're built once and then the focus moves to the next feature. There's legacy stuff, like intelligent channels, that they could build on more, but the focus seems to be on AI at the moment. Revisiting and refining features from one or two years ago could really make Braze better.
What problems is the product solving and how is that benefiting you?
Braze helps us send marketing campaigns via emails, apps, and push notifications while offering capabilities that other platforms like Salesforce didn't, providing cost savings by consolidating all channels into one.
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