Braze, Inc.
BrazeReviews from AWS customer
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Powerful, flexible, and easy to use
What do you like best about the product?
We’ve been really happy with Braze! We’ve been using it for the last 2 years, and I use it most days. Implementation was pretty straightforward—we partnered with ClearGoals to get started. Braze’s UI is clean and intuitive, and after switching to it, I saved so much time setting up automations and one-time messages. We were able to seriously level up our communication program.
The segment builder is excellent, and I love that we can sync data from multiple systems via BigQuery. It’s easy for our dev team to set up custom events and APIs for real-time messaging, and the template builder gives us great flexibility with Liquid and HTML blocks for personalization. Support is always responsive and helpful, and overall, it’s great value for the money—we just renewed our contract!
The segment builder is excellent, and I love that we can sync data from multiple systems via BigQuery. It’s easy for our dev team to set up custom events and APIs for real-time messaging, and the template builder gives us great flexibility with Liquid and HTML blocks for personalization. Support is always responsive and helpful, and overall, it’s great value for the money—we just renewed our contract!
What do you dislike about the product?
I only wish they had a native Salesforce integration.
What problems is the product solving and how is that benefiting you?
The biggest win is the ability to sync data from multiple systems – something that was incredibly difficult to execute in our previous customer engagement platform
Great for Device Traffic, But Email Testing Needs Improvement.
What do you like best about the product?
It's focus to drive traffic for our clients on a device rather than a website.
What do you dislike about the product?
There is no 'View in website' link applied to emails. This makes it more difficult to test.
What problems is the product solving and how is that benefiting you?
They are trying to solvewhy their emails are getting cut off in Gmail.
Easy to Use and Broad Reach, But Segmenting Needs Improvement
What do you like best about the product?
It's easier to use and helps reach a wider audience with a few clicks.
What do you dislike about the product?
If multiple segment memberships are under the target audience section of the same canvas, it can become very slow.
What problems is the product solving and how is that benefiting you?
It helps us run campaigns and surveys, which allows us to reach more professionals within our platform and direct them to a designated section of the app.
User-Friendly Email Campaign Tool with Room for Support Improvement
What do you like best about the product?
I find Braze extremely helpful for manual email campaigns and reporting. One of the standout features is its user-friendly and hands-on interface, which offers numerous options for staying engaged with the platform. Compared to other email platforms, Braze allows for the creation of automated campaigns much quicker, which is a significant advantage. The process of setting up campaigns is straightforward and doesn't require prior experience, enhancing the accessibility for marketers. I also like the Braze recording system, which is easy to use and download. Braze's email reporting and insights are particularly useful as they help me understand the best times to communicate with members and optimize email scheduling effectively. As a marketer, the ease of creating and developing campaigns, even in different workspaces, is consistent, which boosts my confidence in using the platform. Overall, the ability to interact seamlessly without needing extensive prior knowledge makes my experience with Braze enriching and efficient.
What do you dislike about the product?
I find it challenging to easily locate and utilize the support and help features in Braze. Navigating to submit a ticket request or finding support isn't straightforward, often requiring me to rely on account managers instead. The interface requires many tabs and clicks to accomplish tasks, which can be cumbersome. Additionally, the support system in Braze could be more user-friendly and intuitive, similar to what's offered by monday.com.
What problems is the product solving and how is that benefiting you?
I find Braze automates campaigns quickly and is easy to use without requiring prior experience, enhancing my email marketing efficiency.
Braze is on the rise!
What do you like best about the product?
Braze stands out for its ability to activate real time first party data from multiple sources and power highly targeted segments that updates dynamically as users take action. It's Canvas journey builder makes it easy to orchestrate personalized, cross channel customer experiences across an omnichannel experience. The platform also brings strong AI drive personalization capabilities helping marketers deliver relevant content at scale. With a robust ecosystem of integrations and flexible APIs, it fits seamlessly into modern tech stacks and supports both marketing and engineering workflows. Braze enables teams to move beyond message execution to drive real growth, retention and ROI.
What do you dislike about the product?
From a business perspective, I think Braze, much like other expanding organizations, is evolving and heading in a positive direction. At this point, I don't have any real dislikes.
What problems is the product solving and how is that benefiting you?
Braze helps our clients deliver personalized, real time messaging across channels, solving challengers around fragmented data and inconsistent engagement. It enables dynamic segmentation and orchestrated journeys , improving campaign effectiveness and ROI. For me, it allow quick strategy testing, clear measurement of results and the ability to guide clients with actionable insights
Customizable Notifications Make Braze a Standout Choice
What do you like best about the product?
I enjoy being able to optimize the way I receive notifications
What do you dislike about the product?
I haven't discovered anything I didn't like while using Braze
What problems is the product solving and how is that benefiting you?
Braze assists with organization of email and SMS messaging communication to customers and co-workers
Great UI and Reporting, But Needs Advanced Prioritization
What do you like best about the product?
I like the UI and reporting functionality
What do you dislike about the product?
cannot prioritize sends for messages like email/ push
What problems is the product solving and how is that benefiting you?
Marketing automation for campaigns and reports
Streamlined User Engagement with Robust Automation
What do you like best about the product?
I appreciate Braze for being my go-to marketing automation suite for nine years across various roles. I manage different forms of communication like emails, in-app messages, and content cards effortlessly. I find the segmentation feature incredibly valuable for targeted campaigns and for using branching logic in decision-making processes. The setup with Braze was less hectic and fairly straightforward compared to other marketing automation suites. I value how Braze helps us reach the right users at the right time, contributing to campaigns across acquisition, retention, and monetization. I love the webhook feature that allows triggering endpoints or gathering data within campaigns. I’m excited about the AI decision-making feature, which promises to enhance user engagement with timely and relevant communications. I also appreciate Braze’s scalability and look forward to seeing how they continue to innovate and meet market needs.
What do you dislike about the product?
I feel Braze could improve by ensuring that all the right stakeholders are informed whenever they release new technology. It's important for us to have the ability to test, learn, and iterate with new technologies. Additionally, I'd appreciate a more structured product feedback system where we can provide actionable feedback and receive responses regarding how it might be incorporated into the product strategy.
What problems is the product solving and how is that benefiting you?
I use Braze to optimize user communication, ensuring timely and effective engagement across multiple channels like email and apps. It streamlines segmentation and decision-making, enhancing my marketing campaigns' reach and targeting accuracy.
Useful Drag and Drop UI, But Needs More Customization Options
What do you like best about the product?
The drag and drop UI is very useful once you learn the way it works.
What do you dislike about the product?
I do wish there was a little bit more flexibility on the drag and drop. Maybe full customization of placement and size?
What problems is the product solving and how is that benefiting you?
Retention with clients.
Poor Shopify Integration and Data Storage Experience
What do you like best about the product?
It's child friendly to implement basic and non-hierarchy system communications.
What do you dislike about the product?
It's integration with Shopify and data storing is the lowest caliber I have experienced between several platforms.
What problems is the product solving and how is that benefiting you?
To be honest, at the moment it is only saving us on cost not implementation or functionality.
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