Braze, Inc.
BrazeReviews from AWS customer
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Best in class CRM suite
What do you like best about the product?
Braze has the most intuitive interface of any CRM suite I've used in my career. The growing feature set is impressive, the support is excellent, and managing in Braze has substantially elevated our Lifecycle experiences.
What do you dislike about the product?
Braze Segmentation needs quite a bit of work. Having to use CDP tools like Segment or High touch is almost a necessity because some basic segmentation tools that should exist in Braze simply do not. I hope audience creation and segmentation improves over the next year.
What problems is the product solving and how is that benefiting you?
Braze allows us to manage all three of our consumer applications under one roof with sophisticated journey-building and personalization. Most of our instances are now built in automations and triggering canvases.
Empowers cross-channel engagement at scale
What do you like best about the product?
That we can communicate with our customers on multiple channels leveraging data on the profile and also from custom events to create personalised messages
What do you dislike about the product?
Braze reporting could be more intuitive and the SMS part of the platform isn't as advanced as some others in the market
What problems is the product solving and how is that benefiting you?
Braze became a single point of customer engagement for us across both app and web. it allows us to combine data from multiple platforms to create customized customer journeys
I wouldn't work somewhere that didn't use Braze
What do you like best about the product?
It's a very powerful tool that allows you to really leverage data to do smart and personalized messaging.
What do you dislike about the product?
No real complaints. My experience with Braze is pushing the product to the limits, so if I had to nitpick, it would be that using the product in unintended ways can of course be a challenge. :-)
What problems is the product solving and how is that benefiting you?
Braze makes our Lifecycle Marketing Messages possible. We wouldn't be able to do true Lifecycle messaging without it.
I've used Braze since 2014 - it's transformed my career
What do you like best about the product?
It just works. And it has a multiplier effect on teams who use it.
What do you dislike about the product?
No one wins if Braze is set up badly. Make sure you get some help from Braze implementation partners.
What problems is the product solving and how is that benefiting you?
Braze is already a strong platform for customer engagement, but experienced users understand that its true value emerges when you build on top of it. By connecting different tools, solving unique challenges, and creating tailored solutions, you can fully unlock what Braze has to offer.
Braze is top tier CRM - No one is doing better!
What do you like best about the product?
Usability for marketing exec levels but also technical and customisable for techies. Great community and supported through communities a great CSM's
What do you dislike about the product?
Sometime releases could be a little premature, but enhancement to come thick and fast.
What problems is the product solving and how is that benefiting you?
Personalisation, automation and putting power in the hands of marketers using the platform. Complex canvas', content blocks and adviced liquid opens doors for everything you could need.
Easiest Customer Journey Tool To Explain
What do you like best about the product?
It is very easy to understand and the UI is great for non technical users. I like that you can create complex marketing campaigns with simple drag and drop actions.
What do you dislike about the product?
Sometimes we find that the in-app analytics are not accurate and we prefer to sync braze with snowflake and do some of our analytics through there.
What problems is the product solving and how is that benefiting you?
It helps us AB test our customers for lifecycle marketing and analyze which messages are retaining our customers.
Beat in Class CRM
What do you like best about the product?
The interface is so easy to navigate. The documentation is straightforward and provides context to anything you want to build. The CSMs assigned to your account are so helpful. Everythiing about Braze is a great experience.
What do you dislike about the product?
Perhaps the intricaces of API triggered sends - no information on the Braze side aside from the campaign I'd to identify which API goes where. I'd like a full list of the data points we have from an API logged on the Braze side for easier build.
What problems is the product solving and how is that benefiting you?
Our entire customer journey is in Braze. Braze provides a platform for us to market to out users in targeted, data based ways.
New User In Braze Platform
What do you like best about the product?
I enjoy the easy of use of within the Braze platform- It is user friendly and easy to navigate especially for a user who may not be within the platform as frequently as others
What do you dislike about the product?
I am new to the platform and there are still functionalities that I am not as familiar with and/or feel like are not completely accurate due to integration within platform. Reporting and data is at times not easy to navigate and often requires multiple sets in order to access
What problems is the product solving and how is that benefiting you?
Braze allows for daily usage across multiple members of my team
great platform for high volume personalized email
What do you like best about the product?
I use braze for a large consumer services company and find it really helpful for personalizing emails with user content
What do you dislike about the product?
a lot of technical stuff to learn like liquid coding
What problems is the product solving and how is that benefiting you?
user personalization. braze lets us bring in specifc user data not just name or email address, which is a massive help for engagement campaigns
Braze - digital marketing tool
What do you like best about the product?
From my experience, the platform achieves a strong balance between flexibility and ease of use. It enables you to create advanced campaigns without being overwhelmed by technical details. I also value how it supports experimentation and ongoing iteration, making it possible to refine your messaging in response to actual user behavior. This is the type of tool that truly allows teams to concentrate on meaningful engagement instead of simply distributing messages.
What do you dislike about the product?
I’ve also observed that certain parts of the interface, such as the email editor, can sometimes feel less intuitive, which may slow down my workflow on occasion. Additionally, since this is a premium platform, the cost might be a concern for organizations working with more limited budgets. However, despite these drawbacks, I find that its flexibility and ability to create highly targeted, personalized campaigns generally outweigh these issues.
What problems is the product solving and how is that benefiting you?
Before I started using it, reaching the right audience with the right message often meant relying on several different tools and handling many manual processes. With Braze, I am able to coordinate campaigns across various channels—email, push notifications, in-app messages, and SMS—while taking advantage of real-time user data to make our communications more relevant. This approach not only boosts engagement and retention but also enables my team to experiment and iterate quickly, making our marketing efforts both more efficient and more effective.
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