Braze, Inc.
BrazeReviews from AWS customer
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Dependable platform for our marketing needs
What do you like best about the product?
The cross channel communication is very valuable.
What do you dislike about the product?
There used to be a community of Braze users on slack that isn't available anymore.
What problems is the product solving and how is that benefiting you?
Communicating with our customers with marketing and transactional comms - using push, sms, in-app, and email channels.
One-many relation ship data is handled really well in Braze
What do you like best about the product?
Seamless creation of email templates and use of Data.
What do you dislike about the product?
When I update an email template, the changes don't automatically show up in campaigns that are already set up. This means I have to manually re-attach the template to each campaign, which is a hassle and can lead to mistakes, especially when making last-minute edits.
What problems is the product solving and how is that benefiting you?
Personally, handling one-to-many relationship data while executing campaigns became easy in Braze using context variables. A big thanks to the brains behind this idea.
A big upgrade compared to what we were using before
What do you like best about the product?
The intuitive interface and ease-of-use meant that it did not take long at all to get up and running, and start seeing (better) results.
Transitioning to a new platform inevitably means some friction. I'm happy to say with Braze it was easier than the average migration and the feature set, and the insights at our fingertips, meant we we outperforming its predecessor within days.
Transitioning to a new platform inevitably means some friction. I'm happy to say with Braze it was easier than the average migration and the feature set, and the insights at our fingertips, meant we we outperforming its predecessor within days.
What do you dislike about the product?
As a big advocate for personalisation, there are some aspects of canvas entry that are a little basic (single trigger), and don't correlate with the level of sophistication available elsewhere.
What problems is the product solving and how is that benefiting you?
The management of user journeys, with the speed and visualisation of the tests and results, and the high level of control over segments and audiences are great.
Powerful Customer Engagement Platform with Great Customization
What do you like best about the product?
The best part about Braze is its robust segmentation and personalization capabilities, allowing us to create highly targeted, behavior-based campaigns. The user interface is intuitive, and the real-time data streaming helps optimize campaigns quickly.
What do you dislike about the product?
The learning curve can be steep for new users, especially when dealing with advanced features like Currents or Liquid scripting. Additionally, pricing can become a concern as usage scales.
What problems is the product solving and how is that benefiting you?
Braze is solving the challenge of fragmented, one-size-fits-all customer communication by providing a unified platform for personalized, cross-channel engagement. Before Braze, it was difficult to deliver timely and relevant messaging across touchpoints without heavy technical involvement. Now, we can use real-time behavioral data to trigger targeted messages, guide users through personalized journeys, and optimize campaigns on the fly.
good tool
What do you like best about the product?
very organized and easy to navigate across teams
What do you dislike about the product?
a bit hard to learn at first, tutorials hard
What problems is the product solving and how is that benefiting you?
we need to send emails to 300k users, braze is a great tool that centralizes that
Braze is a great solution to integrate all your tech stack in one place!
What do you like best about the product?
The multiple integrations that offers make it so easy to orchestrate our communications and get valuable insight on our customers behaviours data.
What do you dislike about the product?
Support sometimes lacks to assist effectively.
What problems is the product solving and how is that benefiting you?
Our omnichannel communication is all integrated and streamlined in Braze.
Braze - Customer Engagement Platform - Review
What do you like best about the product?
Braze is a very easy to use platform when it comes to Marketing, based on actual and dynamic segmentation. The platform has many features that make it the Marketer's go to platform for launching customer engagement campaigns. Braze is very easy to use and offers a wide range of self-learning courses, as well as live courses, which help marketers gain detailed knowledge. I am very happy to recommend Braze to anyone who is looking to get their marketing to the next level.
What do you dislike about the product?
Braze certifications are very costly. If the price comes down, then many marketers would love to complete the certification. This is one thing that needs to be checked.
What problems is the product solving and how is that benefiting you?
Braze is solving the real traditional marketing problems. As a Marketer I use to rely only on specific individual platform for Email matketing, paid ads and automation but Braze is next level. Braze has very advanced features which enable Marketers to personalize their messaging and target the audience based on dynamic segmentation as opposed to the static segmentation which I use on SAP Marketing Cloud.
Decent modern tool for CDP
What do you like best about the product?
from a developer point of view it does allow for some degree of flexibility in terms of building custom solutions. its testing tools are also quite user friendly. its mobile channel is also quite feature rich compared to some other competitors
What do you dislike about the product?
i found some aspects of the dashboard ui not very useful. personally not a fan of how strict the data can(not) be viewed/manipulated.
What problems is the product solving and how is that benefiting you?
Being able to provide a full customer engagement journey across channels in real-time.
Fantastic Program
What do you like best about the product?
The multitude of options to truly be able to customize your marketing experience to your customers based on your business needs makes Braze a fantastic platform to work with!
What do you dislike about the product?
Some of the training module videos are still screen recordings of the old UI design. Nothing too drastic from the current, but there are some differences when watching the training versus working in the product.
What problems is the product solving and how is that benefiting you?
Braze helps automate our processes & the use of their canvases allows us to create personalized journeys to better suit our customers.
Amazing tool to craft the best user engagement journeys
What do you like best about the product?
Its real-time, cross-channel orchestration with behavioral segmentation enables you to trigger hyper-personalized messaging (push, email, in-app, SMS) based on live user events that drives higher retention and conversion without engineering support. This is something that empowers PMs and Marketers to have real impact on product metrics without writing a single line of code.
What do you dislike about the product?
The initial setup complexity and governance overhead, especially when multiple teams handle campaigns across several channels. Without a clear taxonomy for tags, events, and naming conventions, the workspace can become chaotic fast.
What problems is the product solving and how is that benefiting you?
Braze helps turn raw user behavior into timely, personalized nudges, maximizing conversion events, reducing churn, and boosting KPIs. I can ship more experiments, learn faster, and drive growth without waiting on dev cycles.
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