Braze, Inc.
BrazeReviews from AWS customer
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Effortless Email Customization with Intuitive Drag-and-Drop
What do you like best about the product?
I like how easy Braze is to use! The drag and drop feature is super easy to use and lets me customize my emails how I want. I am on braze on every day and build and launch emails often! Was super easy to learn how to use and it is much better than an old email platform I used to use.
What do you dislike about the product?
I would love it if there was a way to easily convert HTML templates to drag and drop. In trying to switch my emails from html to drag and drop, and cannot get exact specifications to be the same and it is quite frustrating.
What problems is the product solving and how is that benefiting you?
Being able to build canvas' and select when a user receives a email. For us, we use it to build and launch emails to users. It is super helpful to test emails!
Effortless Customer Communication Made Simple
What do you like best about the product?
Braze is very simple to use and makes my life very easy to communicate with customers. I often send comms to our customers through email & product and braze makes it very easy to do so. I can easily segment with its integration tools as well as customising conversion metrics
What do you dislike about the product?
Setting up custom conversions is not as intuitive as I would like
What problems is the product solving and how is that benefiting you?
Being able to send automate personalised messages to our customers. The canvas feature is incredible for mapping out customer comms journeys as we know multiple touch points to a customer has a greater impact on conversion. it makes it really easy to set these up
Outstanding CRM with Exceptional Responsiveness
What do you like best about the product?
It does most things I need it to do, and they are very receptive to feature requests and suggestions. Having dipped my toes in other CRM tools, they dont even compare.
What do you dislike about the product?
The troubleshooting process is a bit clunky. Usually there is some important information that only a dev can see that helps solve the problem, but requires more time.
What problems is the product solving and how is that benefiting you?
I love that I can set up a very complex journey in a Braze canvas and tailor it however I want. The automation is amazing, and once set up can just run behind the scenes.
Effortless Canvas Creation with Powerful New Features
What do you like best about the product?
The ease and use of the tools for building canvases for mass emails. In particularly new features such as the push notifications matching as opposed to different tabs to fill out, the reporting dashboard & different IAM options
What do you dislike about the product?
Lack of drag and select tool and the glitches that occur sometimes leading to loss of work, not being able to save & 30 day limit of canvas duration
What problems is the product solving and how is that benefiting you?
The ability to contact customers uniquely
Community-Focused Platform with constant improvement
What do you like best about the product?
Community oriented and the company is constantly improving its service with new features.
What do you dislike about the product?
Not every functionality is as easy to use as the other.
What problems is the product solving and how is that benefiting you?
Braze is helping us support the user journey in our app. Through Braze, we can do this with personalised, accurate and timely communication. This way we can communicate to our users at the needed time in or outside our app, if that would be through always-on messaging or through more ad hoc communication campaigns.
Unmatched Personalization and Seamless Customer Journeys
What do you like best about the product?
Braze excels at unifying data and powering real-time, personalized messaging across channels. Its segmentation, journey builder, and experimentation tools make it easy to deliver impactful customer experiences.
What do you dislike about the product?
Message template management: Finding or comparing templates across channels requires multiple clicks, which can slow workflow for teams handling many variants.
Data dashboards: Customizing or locating certain analytics views can feel unintuitive, especially when switching between message-level and user-level metrics.
Data dashboards: Customizing or locating certain analytics views can feel unintuitive, especially when switching between message-level and user-level metrics.
What problems is the product solving and how is that benefiting you?
Braze solves the challenge of delivering consistent, personalized messaging across channels. It unifies customer data, automates journeys, and triggers real-time messages, helping teams improve engagement, retention, and campaign efficiency.
Revolutionizing Client Strategy with Seamless AI Integration and Support
What do you like best about the product?
I like the speed of development of Braze's road map and how quickly they can respond to the industry and be at the forefront. A key example is the work Braze is doing to bring AI into the platform, which completely changes how we use it. These developments are really valuable because they help us get more junior people skilled up quicker with the operator working with them. The efficiency means we're freed up to spend more time helping clients put together suitable strategies and use cases, and the actual execution of those is much quicker.
What do you dislike about the product?
Nothing.
What problems is the product solving and how is that benefiting you?
Braze allows me to create sophisticated personalized journeys, pushing boundaries with gamification and multichannel abilities.
Effortless Campaign Management with Powerful Features and Stellar Support
What do you like best about the product?
1. Ease of Use
Braze’s interface is intuitive, making campaign setup and execution smooth even for new users.
2. Ease of Implementation
The platform is straightforward to implement, with clear documentation and minimal onboarding complexity.
3. Customer Support
Braze’s support team is responsive, knowledgeable, and quick to assist with both technical and strategic queries.
4. Frequency of Use
The tool is reliable for daily use, supporting continuous campaign development, QA, and optimization.
5. Number of Features
Braze provides a rich feature set—from segmentation to Canvas flows and personalization—enabling advanced use cases.
6. Ease of Integration
Integration with other systems and data sources is seamless, allowing smooth cross-channel campaign execution.
Braze’s interface is intuitive, making campaign setup and execution smooth even for new users.
2. Ease of Implementation
The platform is straightforward to implement, with clear documentation and minimal onboarding complexity.
3. Customer Support
Braze’s support team is responsive, knowledgeable, and quick to assist with both technical and strategic queries.
4. Frequency of Use
The tool is reliable for daily use, supporting continuous campaign development, QA, and optimization.
5. Number of Features
Braze provides a rich feature set—from segmentation to Canvas flows and personalization—enabling advanced use cases.
6. Ease of Integration
Integration with other systems and data sources is seamless, allowing smooth cross-channel campaign execution.
What do you dislike about the product?
1. Some advanced features have a learning curve, requiring time and practice to fully utilize.
2. The platform can feel overwhelming at first due to the wide range of functionalities.
2. The platform can feel overwhelming at first due to the wide range of functionalities.
What problems is the product solving and how is that benefiting you?
Braze streamlines cross-channel campaign creation, personalization, and user targeting. It helps reduce manual effort, improves campaign accuracy, and enables faster execution with better audience engagement.
Scale with Your Organization
What do you like best about the product?
Templatized, customizable, scalable for your org
What do you dislike about the product?
My biggest gripe about Braze is there are not flags or warnings if something breaks or stops sending - proactive alerts would go a long way
What problems is the product solving and how is that benefiting you?
It's our primary ESP
Powerful Multi-Channel Campaigns, Needs Better Reporting
What do you like best about the product?
I use Braze for all of our product and marketing communication needs and appreciate it as our CRM because it gives us insights into all of our users as a whole. I love the deep segmentation and personalization capabilities it offers, and it's great that it makes it easy to run campaigns across multiple channels. I love the ability to run multi-channel campaigns all at once and how easily I can export audiences for Facebook. Braze allows us to create multi-channel campaigns that are highly targeted, and I find their canvas workflow very robust, giving me tons of flexibility. The liquid syntax lets us be very personalized. Once we got established with it, Braze has required minimal maintenance, which is great.
What do you dislike about the product?
I wish their analytics and reporting were better. It's not easy to quickly see performance on campaigns and campaign performance expires after some time. It is not easy to quickly access campaign reporting. I also wish it were easy to see high-level dashboard views of our user engagement performance across campaigns and channels. They have this as a custom feature, but it's not available out of the box and requires some effort to set up and maintain. The setup was involved and required more engineering support than I anticipated.
What problems is the product solving and how is that benefiting you?
Braze is our CRM, providing insights into users with deep segmentation and personalization. It allows us to run multi-channel campaigns, including in-app messages, push notifications, and emails. The robust canvas workflow and liquid syntax add flexibility and personalization.
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