Braze, Inc.
BrazeReviews from AWS customer
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Intuitive UI, one stop solution for all your CRM communications. Needs Improved Reporting.
What do you like best about the product?
I find Braze incredibly user-friendly, with its simple and intuitive UI, especially compared to other tools I've used like Salesforce. The guided tour is a great help for onboarding. Braze serves as a one-stop solution for multi-channel communications including email, push notifications, SMS, and more, which simplifies managing campaigns for engagement and retention. The AI-driven messaging is very effective for segmentation and driving conversions. The canvas builder and campaign builder are among the most useful features, along with its ability to integrate with analytics platforms like Snowflake and Google Analytics. Its comprehensive nature makes it ideal for all communication needs.
What do you dislike about the product?
I think the reporting is not that good. I would love to have more options, such as more pivot tables, more automations in terms of scheduling reports, and trends and graphs for my campaigns, which I can schedule and send to stakeholders.
What problems is the product solving and how is that benefiting you?
I use Braze as a one-stop solution for multi-channel communication, helping segment databases and enhance campaign engagement with AI-driven messaging, driving conversions and revenue.
Just starting. Looks okay
What do you like best about the product?
Nothing in particular, I just started using it. Looks okay, non-obvious from the start but definitely manageable after some time investment.
What do you dislike about the product?
Nothing in particular. Metrics for launched campaigns look a little complicated.
What problems is the product solving and how is that benefiting you?
advertising new products to the app users
Still in the onboarding stages of Braze...but dissapointed so far
What do you like best about the product?
I really love how robust Braze is. We're able to bring in Segment data from our mobile app and build out a more robust in-app marketing experience. Our team also appreciates inboxvision to see how our emails will be received in different inbox providers.
What do you dislike about the product?
I really dislike the onboarding and customer support experience. I'm not quite sure how the Bronze package is supposed to go but we've had an onboarding consultant who doesn't know much about the platform in terms of our specific niche use cases and support tickets that take 2-3 days to be responded to when our I.P. warming is failing.
The integration documentation and revenue attribution documentation is outdated and our onboarding partner tells us that Braze is getting rid of it's products section but cannot tell us how to bring revenue attribution into our platform. When asked if Braze will even have revenue attribution, I was told they weren't sure. Which is the main reason we chose Braze over a competitor.
Implementing Braze has actually been such a bad experience and left us to have to dig to find things ourselves because we have an onboarding consultant that doesn't know a lot about the platform.
Integrating Shopify events isn't straigth forward or user friendly at all even though it appears to be.
The integration documentation and revenue attribution documentation is outdated and our onboarding partner tells us that Braze is getting rid of it's products section but cannot tell us how to bring revenue attribution into our platform. When asked if Braze will even have revenue attribution, I was told they weren't sure. Which is the main reason we chose Braze over a competitor.
Implementing Braze has actually been such a bad experience and left us to have to dig to find things ourselves because we have an onboarding consultant that doesn't know a lot about the platform.
Integrating Shopify events isn't straigth forward or user friendly at all even though it appears to be.
What problems is the product solving and how is that benefiting you?
An in-app marketing experience
Mobile data being ingested from Segment
Mobile data being ingested from Segment
I'm a Senior CRM marketer using Braze for our lifecycle flows
What do you like best about the product?
Braze is easy to use, really prepared for non-technical roles.
What do you dislike about the product?
Lack of accessibility to data about users or engagement. Really limited canvas builder (no copy paste function for example)
What problems is the product solving and how is that benefiting you?
We use Braze for all the steps of a CRM process:
1. Segmentation of users based on attributes and events
2. Content preparation of the emails and push notifications
3. Canvas creation
4. Engagement analysis
1. Segmentation of users based on attributes and events
2. Content preparation of the emails and push notifications
3. Canvas creation
4. Engagement analysis
Dependable platform for our marketing needs
What do you like best about the product?
The cross channel communication is very valuable.
What do you dislike about the product?
There used to be a community of Braze users on slack that isn't available anymore.
What problems is the product solving and how is that benefiting you?
Communicating with our customers with marketing and transactional comms - using push, sms, in-app, and email channels.
One-many relation ship data is handled really well in Braze
What do you like best about the product?
Seamless creation of email templates and use of Data.
What do you dislike about the product?
When I update an email template, the changes don't automatically show up in campaigns that are already set up. This means I have to manually re-attach the template to each campaign, which is a hassle and can lead to mistakes, especially when making last-minute edits.
What problems is the product solving and how is that benefiting you?
Personally, handling one-to-many relationship data while executing campaigns became easy in Braze using context variables. A big thanks to the brains behind this idea.
A big upgrade compared to what we were using before
What do you like best about the product?
The intuitive interface and ease-of-use meant that it did not take long at all to get up and running, and start seeing (better) results.
Transitioning to a new platform inevitably means some friction. I'm happy to say with Braze it was easier than the average migration and the feature set, and the insights at our fingertips, meant we we outperforming its predecessor within days.
Transitioning to a new platform inevitably means some friction. I'm happy to say with Braze it was easier than the average migration and the feature set, and the insights at our fingertips, meant we we outperforming its predecessor within days.
What do you dislike about the product?
As a big advocate for personalisation, there are some aspects of canvas entry that are a little basic (single trigger), and don't correlate with the level of sophistication available elsewhere.
What problems is the product solving and how is that benefiting you?
The management of user journeys, with the speed and visualisation of the tests and results, and the high level of control over segments and audiences are great.
Powerful Customer Engagement Platform with Great Customization
What do you like best about the product?
The best part about Braze is its robust segmentation and personalization capabilities, allowing us to create highly targeted, behavior-based campaigns. The user interface is intuitive, and the real-time data streaming helps optimize campaigns quickly.
What do you dislike about the product?
The learning curve can be steep for new users, especially when dealing with advanced features like Currents or Liquid scripting. Additionally, pricing can become a concern as usage scales.
What problems is the product solving and how is that benefiting you?
Braze is solving the challenge of fragmented, one-size-fits-all customer communication by providing a unified platform for personalized, cross-channel engagement. Before Braze, it was difficult to deliver timely and relevant messaging across touchpoints without heavy technical involvement. Now, we can use real-time behavioral data to trigger targeted messages, guide users through personalized journeys, and optimize campaigns on the fly.
good tool
What do you like best about the product?
very organized and easy to navigate across teams
What do you dislike about the product?
a bit hard to learn at first, tutorials hard
What problems is the product solving and how is that benefiting you?
we need to send emails to 300k users, braze is a great tool that centralizes that
Braze is a great solution to integrate all your tech stack in one place!
What do you like best about the product?
The multiple integrations that offers make it so easy to orchestrate our communications and get valuable insight on our customers behaviours data.
What do you dislike about the product?
Support sometimes lacks to assist effectively.
What problems is the product solving and how is that benefiting you?
Our omnichannel communication is all integrated and streamlined in Braze.
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