Braze, Inc.
BrazeReviews from AWS customer
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Braze is great!
What do you like best about the product?
Braze is easy to navigate and learn. I had no trouble learning its features and use it daily with work.
What do you dislike about the product?
I feel like some of the integration features could be a little easier to use.
What problems is the product solving and how is that benefiting you?
We use Braze for our customer service features with Nuuly.
Super easy to use and understand!
What do you like best about the product?
It is intuitive and easy to use. I find my self using it every day at work to verify things.
What do you dislike about the product?
I honestly love Braze, but I think it would be cool if the functionality could auto-load into our work systems so we didn't have to log into something else to get the info, that would be cool.
What problems is the product solving and how is that benefiting you?
We are able to see what communications a customer has had from our company which makes it easier to understand their POV
Braze is amazing
What do you like best about the product?
How easy it is to use. I'm not the most tech savvy, however, Braze is super easy to navigate.
What do you dislike about the product?
There's not much I dislike about Braze. Overall, I would say there is nothing I dislike.
What problems is the product solving and how is that benefiting you?
Braze helps me locate codes for customers, along with emails our customers receive.
Good platform to make quick experiments and show simple marketing campaigns
What do you like best about the product?
It's a quick way to implement simple messages to the user and show simple features. It's fast to set everything and send different types of messages for users.
What do you dislike about the product?
The way to set the campaigns is not very easy, maybe the documentation could be a bit better in this way.
What problems is the product solving and how is that benefiting you?
To send emails, marketing messages, and simple information to the user.
Braze to send promotions
What do you like best about the product?
Configure promotions to a determinated users
What do you dislike about the product?
Maybe the console is a it old, it needs a redesign
What problems is the product solving and how is that benefiting you?
Send promotions for a users using some parameters of interest
It helps to build personalised, event-based campaigns and it's flexible, reliable, and fast.
What do you like best about the product?
The Canvas journey builder, combined with Liquid templating and dynamic segmentation, lets me create highly targeted, event-driven campaigns across multiple channels with ease. It’s powerful, yet intuitive—great for both marketers and developers.
What do you dislike about the product?
What I dislike about Braze is the lack of detailed, easily accessible documentation for some advanced features like Liquid logic, webhook integration, and Canvas troubleshooting.
What problems is the product solving and how is that benefiting you?
Braze solves the problem of disconnected, generic customer communication by enabling real-time, personalized engagement across multiple channels from a single platform.
It helps me build event-based, targeted journeys using tools like Canvas, Liquid, and segmentation—resulting in higher user engagement, better retention, and reduced manual effort in campaign management.
The ability to automate complex workflows with data-driven logic has made our communication faster, smarter, and more effective.
It helps me build event-based, targeted journeys using tools like Canvas, Liquid, and segmentation—resulting in higher user engagement, better retention, and reduced manual effort in campaign management.
The ability to automate complex workflows with data-driven logic has made our communication faster, smarter, and more effective.
Detailed and easy
What do you like best about the product?
The platform is easy to navigate and clear. You have your information clear and accurate. Makes my research go fast and smooth
What do you dislike about the product?
I feel there's alot of information and alot of details maybe filtering would make things quicker to review
What problems is the product solving and how is that benefiting you?
I use it with the overall customer account overview. From marketing emails, sms, coupons, account info, history and more
Braze
What do you like best about the product?
I've found Braze to be an incredibly user-friendly platform with a clean interface and intuitive navigation. It offers a robust suite of features for customer engagement, and I’ve been consistently impressed by the thoughtful design and functionality. The learning and training paths are especially helpful—whether you're new to the platform or looking to deepen your skills, the resources are well-organized and easy to follow. Overall, Braze makes it easy to execute complex campaigns while continuing to grow your knowledge along the way. Highly recommend for teams looking for a powerful, accessible marketing tool.
What do you dislike about the product?
While the platform is user-friendly overall, some of the more advanced features take time to fully understand and implement without prior technical knowledge. Thankfully, Braze offers great learning sessions to help users navigate these complexities.
What problems is the product solving and how is that benefiting you?
Braze helps solve the challenge of delivering timely, personalized messaging across multiple channels—email, push, in-app, and more—all from a single platform. Before using Braze, coordinating campaigns across these channels was time-consuming and often inconsistent. Now, with features like Canvas Flow, segmentation, and real-time data triggering, we're able to create seamless, automated journeys that respond to user behavior in the moment.
A robust and scalable customer engagement platform with excellent personalization capabilities
What do you like best about the product?
Braze offers an incredibly flexible and user-friendly platform for managing multi-channel customer engagement. Its Canvas Flow tool allows us to easily orchestrate complex customer journeys across channels like email, push notifications, SMS, and in-app messaging, all with an intuitive drag-and-drop interface.
Another highlight is the robust personalization capabilities through Liquid templating and Connected Content, enabling dynamic content experiences based on user data.
Additionally, the integration with analytics tools and native reporting makes it seamless to measure engagement and optimize campaigns. Braze's real-time segmentation and event-based triggers significantly improve the relevance and timing of our communications.
The support team and documentation are also very helpful, providing detailed guidance for implementation and troubleshooting.
Another highlight is the robust personalization capabilities through Liquid templating and Connected Content, enabling dynamic content experiences based on user data.
Additionally, the integration with analytics tools and native reporting makes it seamless to measure engagement and optimize campaigns. Braze's real-time segmentation and event-based triggers significantly improve the relevance and timing of our communications.
The support team and documentation are also very helpful, providing detailed guidance for implementation and troubleshooting.
What do you dislike about the product?
While Braze is very powerful, there is a steep learning curve for teams that are new to marketing automation platforms. The extensive use of Liquid for personalization, while flexible, can require technical expertise to implement advanced use cases properly.
Additionally, managing action credits and understanding billing related to different message types (especially with new channels like WhatsApp and webhooks) could be more transparent within the interface.
Finally, while Braze offers several out-of-the-box integrations, some custom integrations require significant technical effort, especially when dealing with complex data synchronization from internal systems.
Additionally, managing action credits and understanding billing related to different message types (especially with new channels like WhatsApp and webhooks) could be more transparent within the interface.
Finally, while Braze offers several out-of-the-box integrations, some custom integrations require significant technical effort, especially when dealing with complex data synchronization from internal systems.
What problems is the product solving and how is that benefiting you?
Braze solves the challenge of scaling personalized communication across multiple channels, ensuring that our messaging is both timely and relevant. By consolidating messaging orchestration into a single platform, it eliminates silos between teams and systems, allowing for more cohesive customer experiences.
With Braze's event-based triggers and real-time segmentation, we can respond instantly to user behaviors, which has significantly improved user activation rates and long-term retention.
Moreover, the platform’s analytics and reporting capabilities provide deep insights into campaign performance, enabling data-driven decisions that directly impact our customer engagement and revenue growth.
With Braze's event-based triggers and real-time segmentation, we can respond instantly to user behaviors, which has significantly improved user activation rates and long-term retention.
Moreover, the platform’s analytics and reporting capabilities provide deep insights into campaign performance, enabling data-driven decisions that directly impact our customer engagement and revenue growth.
A powerful lifecycle engine—if you’ve got the data to drive it
What do you like best about the product?
Braze runs daily across our GTM motion at Drova. It’s plugged into our stack—Segment, Zoho, Relevance AI, PostHog—and powers key journeys like onboarding, email nurture, and free-to-paid conversion.
We’re triggering campaigns off CRM fields, custom events, and form submissions. Messaging is behaviour-driven and personalised at the account/contact level. Canvas Flow gives us the flexibility to adapt logic based on what users do (or don’t do) across web, email, and product.
Ease of use is solid once you’re up the curve. Building and testing canvases is smooth. We run Braze every day—it’s our primary channel for lifecycle comms. Even non-technical team members can confidently build and ship campaigns, as long as we’ve done the data groundwork.
And customer support? Best in class. Shoutout to Kathi—responsive, detailed, and genuinely helpful. That kind of support makes a huge difference when you’re moving fast.
We’re triggering campaigns off CRM fields, custom events, and form submissions. Messaging is behaviour-driven and personalised at the account/contact level. Canvas Flow gives us the flexibility to adapt logic based on what users do (or don’t do) across web, email, and product.
Ease of use is solid once you’re up the curve. Building and testing canvases is smooth. We run Braze every day—it’s our primary channel for lifecycle comms. Even non-technical team members can confidently build and ship campaigns, as long as we’ve done the data groundwork.
And customer support? Best in class. Shoutout to Kathi—responsive, detailed, and genuinely helpful. That kind of support makes a huge difference when you’re moving fast.
What do you dislike about the product?
There’s still friction with custom event handling and data dependencies. If your event taxonomy or attributes are inconsistent, you’ll run into headaches—especially with API-based logic and identity management.
The platform expects a mature data setup. We’ve had to implement internal standards to keep campaigns organised and avoid errors—naming conventions, QA steps, branching rules. Liquid works well but has a steep learning curve for most non-technical marketers.
Pricing can scale quickly with MAUs and features. But if you’re serious about using Braze as your core lifecycle engine—not just a messaging tool—it pays off.
The platform expects a mature data setup. We’ve had to implement internal standards to keep campaigns organised and avoid errors—naming conventions, QA steps, branching rules. Liquid works well but has a steep learning curve for most non-technical marketers.
Pricing can scale quickly with MAUs and features. But if you’re serious about using Braze as your core lifecycle engine—not just a messaging tool—it pays off.
What problems is the product solving and how is that benefiting you?
Braze solves our biggest challenge: delivering personalised, timely, and context-aware communication across the customer lifecycle—without relying on manual ops or dev time.
We’re running a product-led growth motion, which means scale and speed matter. Braze lets us automate onboarding, free-to-paid conversion, re-engagement, and nurture flows using real-time signals from CRM, product usage, and website behaviour. That helps us drive adoption, reduce drop-off, and accelerate conversions.
Before Braze, journeys were either too generic or too manual. Now we can trigger outreach based on specific user actions, segment by CRM status or lifecycle stage, and tailor content dynamically—all from a central platform.
The biggest benefit: our GTM team can operate independently with data-driven automation, while our sales and product teams get cleaner handoffs and better-engaged leads. It’s tightened the loop between marketing, product, and growth.
We’re running a product-led growth motion, which means scale and speed matter. Braze lets us automate onboarding, free-to-paid conversion, re-engagement, and nurture flows using real-time signals from CRM, product usage, and website behaviour. That helps us drive adoption, reduce drop-off, and accelerate conversions.
Before Braze, journeys were either too generic or too manual. Now we can trigger outreach based on specific user actions, segment by CRM status or lifecycle stage, and tailor content dynamically—all from a central platform.
The biggest benefit: our GTM team can operate independently with data-driven automation, while our sales and product teams get cleaner handoffs and better-engaged leads. It’s tightened the loop between marketing, product, and growth.
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