Braze, Inc.
BrazeReviews from AWS customer
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Great platform for email, push, sms, in app messages all in one place!
What do you like best about the product?
Customer support is very helpful and response.
Great to managed all emails, sms, push, etc all in once place!
Great to managed all emails, sms, push, etc all in once place!
What do you dislike about the product?
It takes a bit to learn and get use to, but once you go through all the training it's easy to navigate and execute.
Reporting and analytics is a bit inflated, so I'd recommend a different platform for that
Reporting and analytics is a bit inflated, so I'd recommend a different platform for that
What problems is the product solving and how is that benefiting you?
Braze is a great platform to manage all the customer touch points in one place. It is also super customizable for your app and content.
A continuously improving product
What do you like best about the product?
It is simple to use and easy to test and use of AI is becoming more important to assist our jobs, so the integration is essential.
What do you dislike about the product?
I feel like there could be better ways to organise your different brands, ie if you have one workspace with many brands then it would be good to have folders to organise everything not just tagging.
What problems is the product solving and how is that benefiting you?
It is creating a more omni channel approach - allowing ease of sending customers the most effective marketing method for them.
A Powerful Customer Engagement Platform
What do you like best about the product?
Braze is a really helpful platform that lets us look up customer info easily.
What do you dislike about the product?
Loading messages that were sent can take awhile
What problems is the product solving and how is that benefiting you?
Lets us look up previous emails we have sent to the customer as well as account information.
Experienced Braze User
What do you like best about the product?
Braze is user friendly and allows all kinds of team members to adapt to the service. There is something for everyone in Braze relating to KPIs. Implementation and onboarding is a smooth process with rapid response from customer service.
What do you dislike about the product?
The inability to send the same message but broken out to different segments for reporting within one campaign. Currently, multiple campaigns need be sent if you want to see the engagement from different segments.
What problems is the product solving and how is that benefiting you?
It is solving the connecting between a subscription service and the user lifecycle experience.
Seems to be working well!
What do you like best about the product?
It gets the job done, easy to use and works well!
What do you dislike about the product?
No major qualms in our usage yet - so far so good!
What problems is the product solving and how is that benefiting you?
Emailing our customer base en masse.
Great tool for marketing comms
What do you like best about the product?
Braze is quite easy to navigate and use to send out marketing comms. It has many features that allow you to optimise your messaging, scheduling and segmenting. It's also good to see the Product teams constantly releasing new updates and fixes.
The Support team are wonderful. They're quick to respond, and very helpful.
Braze is my favourite CRM & messaging platform I've used.
The Support team are wonderful. They're quick to respond, and very helpful.
Braze is my favourite CRM & messaging platform I've used.
What do you dislike about the product?
There's room for improvement in the UX of some of its features. For example heatmaps of your emails to see clicks, are only available for desktop view, not mobile view. In the Canvas and Campaigns homepages, there are too many columns taking up space, and when you unselect some columns from view, there is no way to save this as your default - you need to unselect these every time.
Braze has a lot of potential to improve its reporting features as these are lacking and clunky.
Braze has a lot of potential to improve its reporting features as these are lacking and clunky.
What problems is the product solving and how is that benefiting you?
Braze helps our segmentation a lot. We can effectively target the right audiences.
We love Braze!
What do you like best about the product?
As a newer user to Braze and CRM platforms I have loved how easy it is to use and intuitive. I have been taking a few of the live learning calls and these have really helped with my adoption. I have trialed quite a few of the features and have a lot of plans in the future to trial more.
What do you dislike about the product?
Can't always do as much as we want to do due to the data points.
What problems is the product solving and how is that benefiting you?
Automation, analytics. Timely communications.
Useful tool to scale
What do you like best about the product?
Braze is a powerful tool for building and scaling personalized customer engagement campaigns. Its intuitive interface, combined with robust automation capabilities, allows us to create complex, multi-channel marketing flows with ease. The integration with real-time data makes it possible to deliver highly targeted messages, improving user retention and lifetime value. The analytics and segmentation tools are also top-notch, providing valuable insights into user behavior and campaign performance.
What do you dislike about the product?
While Braze is highly capable, the initial setup and integration can be complex, especially for teams without dedicated technical resources. The learning curve can be steep, and some advanced features require a deeper understanding of the platform. Additionally, the cost can be high for smaller teams or startups, which may limit its accessibility.
What problems is the product solving and how is that benefiting you?
Braze helps us streamline our customer engagement strategy by providing a unified platform for managing multi-channel communication. With its robust automation tools, we can create personalized marketing campaigns that integrate seamlessly across email, mobile, SMS, push notifications, and WhatsApp. This has significantly improved our ability to deliver timely, relevant messages to our audience, boosting engagement and retention. The powerful segmentation and real-time data capabilities allow us to target users more effectively, leading to higher conversion rates and better customer lifetime value.
Great platform for marketers
What do you like best about the product?
Easy of use / user friendly. Very intituive and there are so many guides to get support.
What do you dislike about the product?
Slight learning curve given the range of features but not a bad thing.
What problems is the product solving and how is that benefiting you?
Braze allows to better segment our audiences and personalize their journeys so they can have the most effective marketing.
Expensive, constant price increases and hostile behavior
What do you like best about the product?
As a startup Braze doesn’t care about you. Prices get increased constantly and we told them that we will wire the bill in a week. Result: they close the account. 5 days later it’s still not reactivated though the bill is paid. You’re better off looking for another tool.
What do you dislike about the product?
Expensive, hard to use, long time to implement, unfriendly staff and team when you need something
What problems is the product solving and how is that benefiting you?
Lifecycle more or less
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