Braze, Inc.
BrazeReviews from AWS customer
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Best CRM tool in the market
What do you like best about the product?
Their multichannel automation capabilities are hard to beat and I expect their new jump into Ai will boost it's automation features further.
What do you dislike about the product?
Their pricing system is a bit too complex compared to competitors
What problems is the product solving and how is that benefiting you?
It is a platform that can help you create great CRM flows, using your data from easy integrations with clear measuring and multiple communication channels.
Digital Product Manager
What do you like best about the product?
Cloud messaging, in app messaging and sms blaze, ease of use and integration
What do you dislike about the product?
Price study in app and cloud messaging , email blash
What problems is the product solving and how is that benefiting you?
Capacity for in app and cloud messaging
Best personalization and easy campaign building software
What do you like best about the product?
Create highly personalized marketing campaigns across various channelss, such as emails, push notifications, and SMS. It's easy it is to design complex customer journeys, thanks to its user-friendly tools. The platform’s strong segmentation capabilities allow businesses to effectively reach their target audience with more relevant content, improving engagement.
What do you dislike about the product?
Braze's reporting capabilities are somewhat restrictive, requiring additional effort to generate detailed reports.
What problems is the product solving and how is that benefiting you?
With Braze, we're able to send personalized content to a broad audience across multiple channels like email, push notifications, in-apps and content cards. This flexibility allows us to tailor messages to specific customer segments while maintaining a unified brand experience. We can efficiently manage our communications, ensuring each user receives relevant, impactful content, regardless of how they choose to engage with us.
Great business partner
What do you like best about the product?
We've been with Braze for years and they've always been a fantastic business partner. They integrate seamlessly with our CDP to ensure we're fully confident with our execution, they never hesitate to bring us new use cases, and the team is always on call to provide help when we have questions.
What do you dislike about the product?
We have seen no downsides to using Braze when successfully integrated with a CDP.
What problems is the product solving and how is that benefiting you?
Braze helps us effectively reach customers through their preferred channels of communication.
I honestly believe Braze is the best option.
What do you like best about the product?
After a couple of years using Braze and having reviewed several competiors, I can safely say Braze is the best option in regards of usability, power and ease of use.
What do you dislike about the product?
I just wish it was a bit less hefty on the price tag.
What problems is the product solving and how is that benefiting you?
Reaching users of my app who otherwise can't be reached. Narrow down by patterns of use and customer attributes.
Reviewing Braze
What do you like best about the product?
Braze is an intuitive platform that adapts to a variety of teams' wants & needs. It's simple to onboard our teams, which is essential considering we are in the platform every day.
What do you dislike about the product?
Braze has an opportunity to build stronger reporting tools for mobile and multi-channel campaigns.
What problems is the product solving and how is that benefiting you?
Braze is helping tie customer data into smarter, more personalized digital campaigns.
Their growing AI capabilties are also helping us expand our Test & Learn initiatives.
Their growing AI capabilties are also helping us expand our Test & Learn initiatives.
Very easy and convenient way to reach users!
What do you like best about the product?
I love how easy it is to send multichannel messages and canvases!
What do you dislike about the product?
I wish they got back the "Next Send" button.
What problems is the product solving and how is that benefiting you?
It helps keep tracks of data of sends so I can test new ideas to get users more engaged.
Easy to use out of the box solution
What do you like best about the product?
Support team and ease of use of the product
What do you dislike about the product?
The jump in technical experience can be high when going into more unique solutions
What problems is the product solving and how is that benefiting you?
How to communicate to customers effectively using multiple channels
Continuously Evolving Platform that Adapts to the Need of Your Customers
What do you like best about the product?
We recently migrated to braze and it has been a terrific experienc onboarding and getting some of our first campaigns launched.
What do you dislike about the product?
No qualms yet. Excited to dig in and get our hands dirty.
What problems is the product solving and how is that benefiting you?
We came from a platform that struggled with keeping up with our demands for constant testing and optimizing. Coming to braze has made that aspect of our program much more seamless and has allowed us to incoporate more testing into our arsenal.
I had a great experience at Forge. It's always nice to hear from other marketers!
What do you like best about the product?
Everything is so easy. It's almost unbelievable how easy it is to use the platform. The real-time data brought into the platform via the SDK is one of my favorite features.
What do you dislike about the product?
The dynamic content functionality could use some work. Will it was possible to create dynamic content via the drag and drop editor instead of using liquid.
What problems is the product solving and how is that benefiting you?
Braze has allowed us to expand all our marketing channels and all from one platform. Love having all channels available in Braze and configurable in one canvas.
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