Braze, Inc.
BrazeReviews from AWS customer
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User Engagement with Braze: A Real Breeze
What do you like best about the product?
Persoanlly for me Braze's combination of both robust personalization and segmentation capabilities really stand out.
What do you dislike about the product?
It can sometimes feel overwhelming for new users.
What problems is the product solving and how is that benefiting you?
Mostly for customer engagement and retention through personalized messaging.
Marketing Made Easier: Braze Delivers Power and Flexibility
What do you like best about the product?
We migrated to the Braze platform from SFMC over a year ago and have found it to be so much easier to use to execute our marketing messaging. Here's where we found the advantages:
Personalization/Segmentation: Where Braze really stands out is in its ability to segment audiences in highly granular ways. Using a combination of behavioral, custom attribute, and location data, I can create very specific audience segments that ensure our messages reach the right people at the right time.
Omnichannel Capabilities: Braze excels in its ability to execute omnichannel campaigns. We can seamlessly coordinate across channels like email and in-app messaging, all within one platform. The unified messaging experience for users has helped us to reach customers via email or on our site. In addition, we can also leverage Braze for our social media audiences and messaging, whether building lookalike or exclusion audiences for targeting.
Flexible Integrations: Integrating Braze with our existing tech stack was relatively smooth. It also allows for other integrations, like Segment CDP, data warehouses, and many other third-party tools.
Customer Support: Braze’s support team is knowledgeable and responsive. Additionally, they provide comprehensive resources such as webinars, documentation, and best practices guides that have helped us make the most of the platform. We've also leveraged the online community for asking questions and getting answers.
Personalization/Segmentation: Where Braze really stands out is in its ability to segment audiences in highly granular ways. Using a combination of behavioral, custom attribute, and location data, I can create very specific audience segments that ensure our messages reach the right people at the right time.
Omnichannel Capabilities: Braze excels in its ability to execute omnichannel campaigns. We can seamlessly coordinate across channels like email and in-app messaging, all within one platform. The unified messaging experience for users has helped us to reach customers via email or on our site. In addition, we can also leverage Braze for our social media audiences and messaging, whether building lookalike or exclusion audiences for targeting.
Flexible Integrations: Integrating Braze with our existing tech stack was relatively smooth. It also allows for other integrations, like Segment CDP, data warehouses, and many other third-party tools.
Customer Support: Braze’s support team is knowledgeable and responsive. Additionally, they provide comprehensive resources such as webinars, documentation, and best practices guides that have helped us make the most of the platform. We've also leveraged the online community for asking questions and getting answers.
What do you dislike about the product?
No software platform is without its challenges. Some areas we've cited for improvement are:
Currents (contract limitations) - in order to get the full reporting insights and data inflow/outflow to support our reporting and targeting, we'd need to spend a lot more money on additional Currents flows (only one Currents is included).
Design/Engineering overhead - some features, like the in-app messages and content cards, can require a heavier lift from engineering and design support, which presents a bottleneck for our projects and ability to rapidly excecute campaigns.
Intuitive, but to a point - While the platform is incredibly powerful, some of the advanced features, like like campaign triggers, data integrations, or automation rules, require a bit of a learning curve, especially for those new to marketing automation (our junior or newbie staffers) . More guidance for advanced use cases would be helpful.
Currents (contract limitations) - in order to get the full reporting insights and data inflow/outflow to support our reporting and targeting, we'd need to spend a lot more money on additional Currents flows (only one Currents is included).
Design/Engineering overhead - some features, like the in-app messages and content cards, can require a heavier lift from engineering and design support, which presents a bottleneck for our projects and ability to rapidly excecute campaigns.
Intuitive, but to a point - While the platform is incredibly powerful, some of the advanced features, like like campaign triggers, data integrations, or automation rules, require a bit of a learning curve, especially for those new to marketing automation (our junior or newbie staffers) . More guidance for advanced use cases would be helpful.
What problems is the product solving and how is that benefiting you?
Personalized Customer Engagement:
One of the biggest challenges we faced before using Braze was delivering personalized, timely messages at scale. Braze enables us to use detailed customer data (like behavior, preferences, and past interactions) to segment our audience with precision. This personalization has helped us drive higher engagement, improved conversion rates, and ultimately stronger customer loyalty.
Omnichannel Campaign Execution:
Prior to Braze, we struggled to deliver a consistent, unified experience across multiple channels. Braze solves this by allowing us to run integrated campaigns across email and our site (in-app messages). This omnichannel approach ensures that customers receive relevant messages, wherever they are in the customer journey, leading to improved brand consistency and engagement.
Automated Workflows and Retargeting:
Braze has made it easy for us to set up automated workflows that trigger messages based on specific customer behaviors—whether that’s sending a retargeting email or a re-engagement follow-up. This automation has saved our team time and effort, while also ensuring that customers receive timely, relevant communication without manual intervention.
One of the biggest challenges we faced before using Braze was delivering personalized, timely messages at scale. Braze enables us to use detailed customer data (like behavior, preferences, and past interactions) to segment our audience with precision. This personalization has helped us drive higher engagement, improved conversion rates, and ultimately stronger customer loyalty.
Omnichannel Campaign Execution:
Prior to Braze, we struggled to deliver a consistent, unified experience across multiple channels. Braze solves this by allowing us to run integrated campaigns across email and our site (in-app messages). This omnichannel approach ensures that customers receive relevant messages, wherever they are in the customer journey, leading to improved brand consistency and engagement.
Automated Workflows and Retargeting:
Braze has made it easy for us to set up automated workflows that trigger messages based on specific customer behaviors—whether that’s sending a retargeting email or a re-engagement follow-up. This automation has saved our team time and effort, while also ensuring that customers receive timely, relevant communication without manual intervention.
Braze the next best Martech tool for e-commerce mobile app
What do you like best about the product?
The simplicity in usage and easy to use access guide
What do you dislike about the product?
Inability to create own landing pages and custom attribute taking data points
What problems is the product solving and how is that benefiting you?
I can create customer journey with much more faster rate + event trigger base marketing is now becoming more real and imp.
Difficult with coding but overall user friendly and exciting with all the possibilityies
What do you like best about the product?
all the cool things you can do - canvases, liquid, automations, push notifications. awesome
What do you dislike about the product?
our data is very complicated:( Which makes it hard/complicated ot use braze sometimes
What problems is the product solving and how is that benefiting you?
not having to import data, it's already in there. great templating so I can create emails pretty quickly
A feature rich CRM product with very easy to understand journey and campaign creation
What do you like best about the product?
- Easy UI to understand
- Canvas journey visualization is great
- Little hiccups in terms of technical issues
- Canvas journey visualization is great
- Little hiccups in terms of technical issues
What do you dislike about the product?
- Audience integrations could be smoother
What problems is the product solving and how is that benefiting you?
It's the primary basis for the creation of all our customer journeys and CRM campaigns
Lots of very useful features
What do you like best about the product?
I love how Braze makes it easy to target specific customer groups with personalized messages that drive engagement. The flexibility to integrate with other tools is also a huge plus—it makes everything feel seamless and efficient. We use webhooks quite a lot to feed data back to Braze and it works really well.
What do you dislike about the product?
It can be difficult to attribute campaign performance directly to campaigns in Braze without doing additional, deeper analysis outside the platform. Overall, Braze reporting can be difficult, especially when multiple campaigns are running across multiple regions/countries.
What problems is the product solving and how is that benefiting you?
Deliver personalised messaging to customers via different channels in more than 15 countries.
Twenty3 Group review – Tyson Wray
What do you like best about the product?
The introduction of the AI-fuelled MCP server is a great (albeit scary!) way to generate conversational access to our customer data.
What do you dislike about the product?
The uploading of data is still very clumsy, and considering I am sometimes upload CSVs with 10,000 email address, having the slightest error in one that is user generated is very time consuming when it derails the entire upload.
What problems is the product solving and how is that benefiting you?
Selling tickets to our events and following up customers that haven't converted with the automation options.
First time using Braze!
What do you like best about the product?
The UI is easy to follow and components are easily navigated and structured
What do you dislike about the product?
I have yet to experience anything so far!
What problems is the product solving and how is that benefiting you?
Sending out marketing initiatives with integration from multiple CDPs
Overall, one of my favourite platforms
What do you like best about the product?
Braze is extremely easy to pick up for anyone who has familiarity with similar platforms. The userface is intuitive, and canvases are very visual which makes it easy to understand other users' set ups. I was lucky in my work with Braze to have excellent customer success managers, who offered great guidance and support in using the product to its full potential.
What do you dislike about the product?
There's nothing I particularly disliked about Braze, however there were areas where I can see room for future updates. User experience could be improved in terms of organisation of canvases. We heavily used tags but it wasn't always easy to find where things were kept. As you're working on bigger clients, it can become very difficult to organise canvases, content blocks, etc
What problems is the product solving and how is that benefiting you?
We use braze to fulfil all our CRM requirements and fulfil client objectives, and most of the time it supports us well in doing so
User friendly platform
What do you like best about the product?
Helpful for beginners to use because everything was quite self explantory.
What do you dislike about the product?
To have more resources for beginners to nevigate more complex features.
What problems is the product solving and how is that benefiting you?
Personalization for different audiences types
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